The eyes of the masses are really bright. Sometimes although advertising is very important, sometimes the smell of wine is not afraid of the depth of the alley.
Especially movies like farewell my concubine.
When you watch Hollywood special effects blockbusters or Marvel Universe movies, you are often shocked by all kinds of thrilling special effects. But after the movie is over, in a few hours, the movie will completely fade in your mind, as if you've never seen the movie.
But "Farewell My Concubine" is different. The staying power of this film is really too great. You may be the most empty state when you watch the film. When you finish watching the film, it is reasonable to say that you should forget the film, but everything of this film lingers in your mind for a long time.
When you walk on the road, you will think of butterfly clothes; When you lie in bed, you will think of the sword that pierces the butterfly body; Finally, even if you have fallen asleep, there is still such a man watching you in your dream.
When you wake up the next day, everything will become more impressive.
All these experiences force you to share a lot of emotions suppressed in your heart.
If in 2020, you can send out all your pent up feelings through microblog, through the circle of friends, even through QQ space, through words, so as to eliminate this depressed feeling.
But in 1992, there were no such things. The only thing you can do is to look forward to working and going to school the next day, talk to your classmates, colleagues and friends about your views and feelings about the film, and tell them how you feel and understand it. Anyway, you have to vent this pent up emotion in your heart.
Naturally, as listeners' friends and colleagues, they can't help but have a deep curiosity about the film in your mouth. They really want to know what kind of charm the film that has been blown up in your mouth can make you, a guy who doesn't like to talk at ordinary times, jump out so many views and express their feelings.
Even if the film is released in the early morning, you can't help but want to go and have a look.
When these people come out of the cinema, they will hold thousands of words in their mind and body like you used to. They want to talk to everyone around them, otherwise they won't want to fall asleep.
This is the reason for all the abnormal data in the past three days. Word of mouth is always the most important thing in a film. It can ferment rapidly in the crowd and then infect everyone's feelings like a virus.
By the fourth day, the heat of farewell my concubine was extremely strong. 30% of Hong Kong adults basically learned about this extremely powerful and touching film from their friends. However, according to the description of friends, the film seems not to be valued by the cinema. It is only released in the early morning or in the morning.
But there are still many people who can't help but go to the cinema to see when the film will be released, and then find that their friends are completely bullshit. Isn't there a farewell my concubine in an hour?
As a result, these people entered the cinema one after another, and some of the audience who had heard before but could not watch because the rehearsal time was too bad were also pulled into the cinema by their friends.
For a while, the gate of the cinema was full of people. I didn't know that it was a Christmas movie.
Of course, most people find that the cinemas near them are still available only in the early morning, or not at all.
"Forget it. I have Jiahe cinema here. Come and see it!"
"OK!"
As a result, people in other cinemas found that only the gate of Jiahe cinema was overcrowded, and their own gate was still deserted, and there seemed to be fewer people.
"What's going on?" the staff of other cinemas looked blankly.
On the fifth day, the box office results of farewell my concubine on the fourth day were sent to Director Chen. Chen sighed. He didn't want to see the box office report anymore. Anyway, the more he saw, the more angry he became.
But he couldn't help but look. In desperation, director Chen could only hold a small corner of the report and raise it a little higher so that he could see the specific figures in it a little.
"Bang!" suddenly, the table trembled. Chen guide fiercely opened the report, and his face was full of shocked expression.
"1.8... 1.8 million!!" director Chen kept shaking his hand holding the report. You know, the data he saw yesterday was only 70000. How can he blink and directly rise to the box office of 1.8 million? The change of this data is too mysterious!
"Boss Jia! Boss Jia!!" director Chen can't restrain his excitement. He can't wait to find someone to share, and this person is naturally our boss Jia.
Unfortunately, when director Chen knocked on Jia Yapeng's door, he found that President Jia was not in the hotel. He was estimated to go out to play. Director Chen had no choice but to share his joy alone.
There is also great joy in Jiahe cinema, with an attendance of 1.8 million and 60%, which fully proves that his decision is not wrong. Farewell my concubine is of high quality and is destined to detonate the market.
The manager immediately told their boss Zou the news. After knowing the data, boss Zou only said "continue to increase the layout"
"So, on the fifth day, Jiahe brought half of the cinemas and screens to show farewell my concubine, and the fifth day was also the most violent day when the word of mouth was detonated. At the end of the day, the box office of one cinema of Jiahe directly exceeded 4 million, which almost created the single day box office record of a single film of Jiahe.
At this time, with more and more people watching the film, almost all Hong Kong people found that their friends were bragging about a film called farewell my concubine.
In particular, Guorong's fans regard the film as a super masterpiece and continue to make Amway to all their friends.
At the same time, the same film box office report was also put in the hands of the bosses of other cinemas. When they watched Jiahe eat the sky high box office price of nearly HK $6 million in two days, everyone's eyes were full of sparks of jealousy.
Another theater that had originally been shown, and it didn't wait for tomorrow, began to add the film directly on the same day. The original film was removed and replaced with farewell my concubine. At the same time, the posters of farewell my concubine were also pasted on the outer wall of the cinema to tell you that farewell my concubine was being shown at this time.
As for the other three cinemas, the situation is a little worse. These three cinemas do not intend to release farewell my concubine at all, so they do not have a copy of farewell my concubine in their hands.
If you want a surprise release at this time, you have to go to Director Chen to buy a copy and sign an agreement. It will take at least four or five days. I'm afraid the golden period of the film will have passed by then.
Finally, only one of the three cinemas found director Chen to negotiate at the first time, then stepped up signing the contract, copied it as quickly as possible, and finally released farewell my concubine in its own cinema on the eighth day after the film was released.
As for the other two cinemas, farewell my concubine has not been shown from beginning to end
A month later, the popularity of farewell my concubine gradually dissipated. Finally, according to the box office results, farewell my concubine made a total of 22.8 million box office, nearly 6 million less than 28.9 million in the previous life.
However, there is no way. After all, the start is too bad. It is very good to finally have more than 20 million box office.
Among them, Jiahe is the most profitable and earns the most. Of the 22.8 million, 14 million are his box office. The other two have made less money by dividing the remaining 8 million box office.
Our director Chen is also excited and flushed. After experiencing this kind of low opening and high walking, which is similar to the general plot in movies and novels, director Chen is about to fly happily.
Although only 11.4 million of the 22.8 million box office belongs to them, with a loss of 18.6 million from the original production cost of 30 million, director Chen can't take so much into account, and Shuang is over.