Chapter 306

"Pa!" a document fell heavily on the desktop, frightening everyone around the document, especially Yang Yuanqing, because the document fell in front of him.

"What's the matter?" at a daily management meeting of Lenovo, Liu Chuanzhi's expression was iron blue. "This is the answer sheet given to us by your microcomputer business department? The sales volume fell for two consecutive months, and the sales volume fell by more than 20% last month. Yang Yuanqing, tell me, what's the matter? Have you been floating!"

Liu Chuanzhi's voice almost knocked over the whole conference room. Many people felt that their celestial cover had been opened. Especially Yang Yuanqing in the center of the storm, his expression was as ugly as his dead parents.

In fact, many people in the conference room were stunned by the revenue report in February. At this time, Lenovo, computers, that is, computer sales, have occupied most of Lenovo's revenue.

After all, the value of a computer these days is more than 10000 yuan. As long as 10000 computers are sold, the turnover can reach hundreds of millions.

Since January 1990, Lenovo's computer sales performance and revenue report has been in a rising process.

In January 1990, Lenovo sold a total of 720 computers.

By January 1991, Lenovo had sold 1300 computers.

By January 1992, Lenovo had sold up to 2600 computers a month

November 1992 was the peak of sales, reaching 3621 computers. This is a data that makes all Lenovo people feel extremely proud and proud, because the sales data every month is rising, which allows everyone to see the glorious future of Lenovo Group.

They estimated that by the year 2000, tens of thousands of computers could be sold every month, and Lenovo would really be invincible.

But this growth finally ended. In December 1992, the final sales data came out. Lenovo only sold 3500 computers, down 3.4%.

However, seeing the data of sales decline, Lenovo Group was still very calm at that time. After all, it is impossible to grow month by month. Fluctuation is normal, and it is abnormal to grow every month.

Moreover, sales fell by only 3.4%, which is an acceptable figure.

However, in January, the sales data of 3167 units made many people unable to sit still. As a result, the sales volume directly decreased by 10% compared with last month.

Compared with the peak in November, sales fell by 12%, which is a little big.

At this time, some people already felt that there was something wrong with the taste inside the group. At that time, it was the violent change inside Lenovo. Ni Guangnan and Liu Chuanzhi had the hottest fight, so most people didn't care about the decline in sales. Maybe this was because of the internal fight between the two people. When the internal fight was over, sales will naturally pick up.

So, by February, all the dust had settled, but the sales data in February surprised everyone. Lenovo actually sold only 2400 computers in the whole February, and the sales volume fell sharply by 25% compared with last month, which can no longer be explained by intra group fighting.

Because Lenovo's infighting is not the infighting of the marketing department or the production department, but the infighting of R & D and management. Such infighting will have a far-reaching impact over a long period of time and even destroy the fate of the whole company.

However, in a short time, such internal fighting will not have any impact. After all, Lenovo does not expect new technologies developed by any R & D department to make money.

However, Lenovo's sales volume has actually decreased by 25%, which makes all senior executives in the conference room sweating. If we can't find out the reason and what it is, maybe Lenovo will go bankrupt.

Because with the increase of sales, Lenovo has developed rapidly, and the expenses of the whole group have also increased sharply.

Previously, the group's profits could support the group's development because of the rise in sales, but when sales fell, the cost could not fall with it.

The 25% decline has reached the bottom line of Lenovo Group. If it falls again, sales will not be able to make up for the cost. It seems that Lenovo is on the road of chronic death.

"Chairman, I've figured out the specific reason!" Yang Yuanqing's next words relieved everyone in the conference room. As long as we find out where the problem is, everything can be remedied.

"What's the reason?" Liu Chuanzhi asked with a frown.

"It's the primary school bully computer typing learning machine!" Yang Yuanqing took a deep breath and said his conclusion.

"What! It's this thing!!!" when everyone in the conference room heard that the culprit was a primary school bully, their faces showed incredible expressions.

In fact, after the launch of the primary school bully, Liu Chuanzhi ordered the group to buy 20 primary school bully typing learning machines out of their own pocket, and then let all senior executives of the company try to use them for a few days to talk about their feelings and see if the primary school bully will have an impact on Lenovo's business.

These high-level people have indeed tried the primary school bully, and then come to a conclusion that the primary school bully is a slag. Although it nominally has the signboard of computer learning machine, in fact, it is just a signboard. It can only simply run some programs. Whether it is computing ability or work efficiency, it does not have the level of 1% of the computer.

So at that time, the public made a judgment without hesitation. The primary school bully was an e-waste and would not have any impact on the computer market. Then the 20 primary school bullys were put on the shelf and no one paid attention to them anymore.

In the eyes of these executives, garbage such as primary school bully is unlikely to pose a threat to Lenovo in any case.

But at this moment, Yang Yuanqing's mouth really spit out this name.

"It's impossible? Manager Yang, you can't just find a scapegoat!"

"That is, a mere primary school bully is an e-waste. How can such a thing seize the computer market!"

There was a voice of questioning in the conference room. Yang Yuanqing was calm in the face of questioning and cleared his throat "It's hard for me to believe it, but it's true. A while ago, I met with the managers of several other major domestic computer companies and exchanged information. I found that not only our Lenovo Group, but also several other domestic computer companies such as Peking University Founder and IBM, their sales performance has also entered a downward track since November, and some companies have even declined For example, the sales volume of founder of Peking University decreased by more than 30% in February, which is worse than ours. It is said that the shareholders' meeting has been held within the company. "

"If only one of our companies has a decline in business, it may be our own problem. But the performance of all domestic computer companies has declined. This is not the problem of our company, but the problem of the whole computer market!"

"However, according to the current domestic development trend, the computer market must be an expanding market year by year. The domestic demand for computers will increase year by year. There is no problem of the decline of the computer market, but this problem really happened!"

"So I began to carefully compare the data in recent months. As we all know, the business of Lenovo Group is mainly divided into two parts, one is for the office computer needs of enterprises and the government, and the other is for the personal computer of families!"

"After the chairman made the decision to fully compete for the PC market, Lenovo Group began its business transformation throughout the year. Now the proportion of enterprise and government business is 40%, and the family PC business has accounted for 60% of the group!"

"However, after comparing my data, I found that Lenovo's corporate and government business did not decline, but increased a lot, which is the same as the previous performance curve. However, the home PC business fell sharply. Compared with January this year, the home PC business fell by 50%. In January, we sold 2000 PCs A personal computer, but by February, there will be only a little over 1000 left! "

"Therefore, it is obvious that a strong competitor appeared in the home computer business and took away a large number of home users, which is the reason for the significant decline in our sales."

"So from February 15, I began to send people to carry out social and market research throughout the country, especially to investigate some customers who once expressed interest in buying Lenovo computers. It was found that although some of them finally bought Lenovo computers, most of them gave up buying our computers and decided to buy primary school computer typing learning machines!"

"Most of these individual users are stupid and don't know what a real computer is. In their eyes, the primary school bully learning machine is similar to a computer. It's OK to be able to type and play games. As long as it's more than 300 yuan and the price is much lower than a personal computer of tens of thousands of yuan, they will be attracted by the primary school bully, which is a matter of course!"

"My words are over!" Yang Yuanqing said faintly.

"Very good!" Liu Chuanzhi nodded and just asked, "what do you think?" at this time, suddenly the Secretary knocked on the door, walked in and whispered a few words in Liu Chuanzhi's ear.

"What?" Liu Chuanzhi's face changed dramatically. Other people in the conference room also showed a curious expression. In their eyes, Liu Chuanzhi, who has always been mature and prudent, rarely showed such a huge expression. What happened.

"Everyone, I didn't expect that Cao Cao would arrive!" Liu Chuanzhi couldn't help laughing, and then said, "just now my secretary told me that Mr. Jia Yapeng, who is also the founder of computer typing learning machine in primary school and the chairman of Daqian group, accompanied our chief engineer Ni to visit us!"

"..." everyone present showed an expression of seeing a ghost.