Chapter 370

Yang Yuanqing always thought that his biggest competitor was still Daqian's primary school bully. He thought that sooner or later, the primary school bully would have a price war with himself. But Yang Yuan was prepared early in the morning because he thought he was better than Daqian in cost.

Yang Yuanqing asked the staff of Lenovo to check the overall structure of the primary school bully, and then these staff told Yang Yuanqing that the primary school bully adopts a new computer architecture, in which there are many complex computer parts. If all of them are purchased abroad, the price cost must be not small, which is estimated to be about 200 yuan.

On the contrary, because bully adopts the mature design of FC game console, many components have been mass produced abroad, and the purchase price is very cheap. Moreover, little overlord pays more attention to game ability. In terms of computer functions, he basically adheres to the concept of "just have", and the actual cost will be much lower. Finally, the cost of assembly is less than 180 yuan.

Therefore, in terms of cost, the little bully is far superior to the primary bully. It has really fought a price war, and the winner must be the little bully.

This makes Yang Yuanqing full of confidence. If the primary school bully dares to launch a price war with himself, Yang Yuanqing will teach the primary school bully to be a man.

But Yang Yuanqing never thought that it was not the primary school bully who finally challenged himself. The price of the primary school bully remained at the noble price of 348. Even if the sales volume had plummeted by more than 80%, he didn't want to reduce the price, which made Yang Yuanqing feel both happy and boring.

Recently, it is rumored in the Jianghu that Daqian's Jia Yapeng went to Fusang again. Now it seems to be true. After losing Jia Yapeng, Daqian reacts as slowly as a pig. It's a scum!

When the problem comes, the primary school bully has no response. Who is Lenovo challenging?

It's a company called hammer that I've never heard of.

The company suddenly appeared overnight and launched its own product, a computer typing learning machine called little hammer, in channels all over the country.

This computer as like as two peas is as like as two peas. As like as two peas, the game is compatible with TM. The slogan they play directly on advertising is that the little bully can play, and all the small hammers can be played.

More importantly, they are cheap. The price of a small hammer is only 280 yuan, 20 yuan cheaper than the bully.

Of course, there are no people in this era who pay for their faith. Even if they know it is IQ tax, they are willing to spend thousands of yuan more.

This kind of person is real. I'll buy whoever's price is cheap. Anyway, the function is the same.

As a result, the sales volume of the little overlord with a sales volume of more than one million in just half a month suddenly fell by more than half. On the contrary, the sales of small hammers were very popular, with the posture of latecomers.

"Where on earth did this hammer come from!" seeing the news, Yang Yuanqing couldn't help scolding. Then he ordered his men to investigate the hammer company. Finally, he came to the conclusion that the hammer company really didn't come out of thin air. It had been established last year.

The hammer company started with the production of pirated primary school bully game tapes. The market sales of pirated primary school bully game tapes they produced are quite good. They dare to sell a cassette for 60 yuan, which is a hard profit.

It is estimated that because the money from making cassette tapes is not enjoyable and wants to earn money from game consoles, hammer company has long begun to secretly develop computer typing learning machines. Now it has come out to compete for the market with little overlord.

Yang Yuanqing never thought that the hammer company would have an affair with Daqian, because Daqian scolded the hammer company countless times in various channels, said that it was an act of destroying the children's learning environment, and claimed to crack down on piracy. Hundreds of lawyer letters were sent out alone. The relationship between the two sides was terrible.

Let Yang Yuanqing see it. It's a pity that he was entangled by such a rogue company.

It seems that the hammer company is born a rogue, so it's not surprising that it will play such a means as price war. Yang Yuanqing is not a vegetarian, so on June 20, Yang Yuanqing announced that xiaooverlord had launched a large-scale promotion across the board, and he could enjoy the freezing price of 249 yuan if he bought.

In Yang Yuanqing's imagination, as long as he announces the price reduction, and the price is 249, then buyers will flock to him, and he can kill the damn little hammer.

What makes Yang Yuanqing want to vomit blood is that bully issued a notice of freezing point promotion in the morning. In the afternoon, hammer said that it would reduce the price of the whole line to the extreme, directly from 280 to 228, which can be called the conscience of the industry.

Can Yang Yuanqing bear it?

So that night, the bully directly lifted the table and announced that the freezing point price of 249 set before did not count. They would launch an absolute zero degree promotion on the second day, and the price fell to 199 yuan, less than 200 yuan!

After announcing the price, Yang Yuanqing felt that the whole person was a little empty.

As I said before, the actual cost price of the little overlord is about 180 yuan, but if various other costs are included, 200 yuan is the final cost of the little overlord.

Now 199 yuan is basically not making money, and even losing one or two yuan, which is really losing money.

But Yang Yuanqing firmly believes that he is not wrong, because the cost of a small hammer will never be lower than his own. Lenovo has close cooperation with major foreign electronic companies. The price of goods is often lower than the market price. After all, Lenovo is a big customer, and major electronic companies still have to provide it.

Therefore, Yang Yuanqing firmly believes that his cost price is lower. When he reduces the price to 199, which is really an absolute zero point, the small hammer is not qualified to play with him.

Sure enough, Yang Yuanqing guessed right. After he announced that he would reduce the price to 199, the price of the small hammer stopped a lot. He did not announce the new promotion price for two or three consecutive days. The market soon returned to Yang Yuanqing's hands and soared further. He saw the amazing performance of selling 3 million units in June.

But Yang Yuanqing's heart is sad, because in fact, Lenovo will lose one or two yuan every time it sells one.

But there is no way. Yang Yuanqing can only beat down the price until he can't carry it with a small hammer.

But things are always unpredictable. After three days of silence, the little hammer suddenly announced that they were going to carry out the activities of long live 61 and children's day joint gift bag.

The price of small hammer computer typing learning machine is directly reduced to 189 yuan, but one condition for buying small hammer at this price is to buy a children's day joint gift bag worth 60 yuan.

The 60 yuan children's Day gift bag contains two different game cassettes.

Simply put, if you buy two additional 30 yuan game tapes, you can buy a small hammer computer typing learning machine at the price of 189 yuan.

Reasonable, this is a very cost-effective gift bag, because in the current game card market, the price of the general game card is basically about 50 yuan. Now, the price of a card is not only reduced by 20 yuan, but also the price of buying a game console has fallen sharply. This is definitely a very tempting promotional activity!

So Yang Yuanqing found that all buyers ran short again. His sales of 3 million units in June seemed to run short. More importantly, Yang Yuanqing found that he seemed to be trapped in the mud pit of price reduction and could not escape.