Chapter 441

"Your father is the one who found transformers!" boss Jia's eyes lit up.

This is a story that has been talked about in the history of transformers. Although the first "Transformers" animation was premiered in the United States, this wonderful industrial flower is actually an imported product from Japan, which makes Fusang Toyama toys regret for a lifetime.

Tokyo Toy Exhibition is one of the most famous toy exhibitions in the world.

At the 1983 Tokyo Toy Exhibition, when an agent of Hasbro company was idling around, he was suddenly attracted by two small toys: the micro star Superman and daiyaklon series toys newly developed by his company were on display at the booth of Toyama toy company in Japan.

The smart agent immediately found the business opportunities in the two thousand mile horses, so he immediately called Hasbro headquarters. After obtaining the permission from the headquarters, he talked with Toyama toys for more than half a year, and finally bought all the copyrights and design patents of the two games for $500000.

Then Hasbro registered the toy trademark of transformers, and then jointly launched the deformation robot toy: Transformers related comics with Marvel company. Later, Hasbro specially produced three episodes of transformers series cartoons.

However, the three episodes of animation detonated the whole American market in an instant. Later, the three episodes became 30 episodes, 60 episodes and 95 episodes.

This animation also became the most watched TV animation in the United States before the birth of the Simpsons, reaching 28 million viewers at its peak.

In 1984, transformers set a terrible record of ordering more than $100 million in 15 days, setting a new toy sales record in the United States.

There is a very interesting story about transformers and Huaxia.

In 1988, Hasbro established its Huaxia branch. They believed that as a country with a population of 1 billion, Huaxia must have an extremely open toy market, so they sent sales specialists to try to open the market.

After careful analysis, they believe that transformers are the most suitable stepping stone to open the Chinese market, so they sent two market specialists to China.

After analysis, the two marketing specialists believe that it is impossible to blindly promote a product without any fame in China. The best way is to play the cartoon of transformers first, and after the cartoon has brought great heat, it is a good time to promote Transformers toys.

I have to admit as like as two peas, the two market commissioners are very keen and they are almost the same as the boss. They have long known that animated cartoon is the best tool to drive toy sales.

Like boss Jia, he directly used animation as a stepping stone to open the market. If boss Jia hadn't spent a lot of money to spit blood and buy the imperial dynasty and made a series of TV animation, Daqian is probably only a small toy enterprise in Xijiang province.

Like boss Jia, the two marketing specialists directly focused on CCTV, the largest and only TV station in China that can cover the whole country.

Three years ago, when boss Jia went to CCTV for the first time, if Chen Liren didn't happen to lead the way and met director he, otherwise the water margin heroes could not log in to CCTV smoothly.

The most important thing is that boss Jia fought with the group during the audit, refuted the experts one by one, and put big hats on them. I'm afraid the water margin heroes can't be released on CCTV.

This was even true in 1990, let alone in 88, when two foreigners came to sell animation.

At that time, after watching the transformers animation, the Audit Department of CCTV said, "this animation is too violent and is not conducive to establishing a correct screen culture", so it directly rejected the two foreigners.

But the two foreigners were unwilling. They found the most open magic capital TV station in China at that time.

After learning that they had been rejected once by CCTV, the leaders of mordu TV showed some concern and were unwilling to take the risk to approve them.

The two foreigners were in a hurry. They couldn't return without success. So without directly asking the head office, they directly said that they were willing to broadcast the animation to mordu TV station for free without charging a penny.

Magic TV promised to try to play it, and then transformers successfully appeared on all TV screens in China in 1988.

The next story is like playing the game in 90 years. Just a month later, almost all the topics talked about by the children in the streets became transformers. They began to collect a complete set of pirated transformers cards and boasted about who was the strongest between "Optimus Prime" and "Megatron". At the toy counter in the department store, there were always several boys sitting around the transformers area and refused to leave. In an era when the basic salary was only tens of dollars that month, it became every boy's dream to have his own transformers.

[PS: some of the above words are copied from Baidu Encyclopedia]

This is quite a classic animation marketing. If you think about it carefully, you will find that boss Jia's starting road is almost copied from Hasbro's way of promoting transformers.

Unexpectedly, one of the two marketing specialists who did not leave a name in history was the father of the young man in front of him. To some extent, the father was also the teacher of boss Jia.

"Your father has made such a great contribution to Hasbro, why is he still a marketing specialist in China?" boss Jia asked strangely. Apart from others, Henry Orens made at least more than $2 billion in profits to Hasbro just because he found the set of transformers, which is enough for any company to rise to the top of the company, Why are you still just a marketing specialist in China?

"Ha ha..." Jack Orens smiled awkwardly. "Originally, my father had been promoted to President of the Asia Pacific region, but because of his failure in China, he was beaten back to his original shape by the company."

"What does that mean? Transformers are not quite successful in China? When I was in school, all my classmates were proud to be able to buy a transformer toy!" boss Jia asked puzzled.

"What your classmates bought must not be genuine transformers!" Jack Orens said with a bitter smile. "My father said that his actions were indeed very successful in China, but he didn't expect that the strength of China's Shanzhai enterprises was too strong."

"A set of genuine Transformers toys from Hasbro will sell for more than 150 yuan in China. This price is too expensive for China. We only sold thousands of sets in a year."

"But in two months, there were all kinds of fake transformers in China. The price was only about 10 yuan, and our genuine products couldn't compete with them. My father went to the court to sue them, but it didn't end in the end. The company spent more marketing expenses in China than all sales. My father was dismissed and changed back to a leader in the Asia Pacific region A marketing specialist! "

"Er..." boss Jia was a little embarrassed. At that time, the situation in China was indeed the same. If boss Jia's little raccoon card was not suitable for instant noodles, he later fought a century lawsuit with pirated manufacturers, which completely shocked all companies that tried to pirate little raccoons, which barely maintained the sales of genuine raccoons.

The later 4WD cars directly used the way of dimensionality reduction to make the price of genuine cars lower than the cost of piracy. Naturally, no piracy can compete with boss Jia.

Therefore, Henry Orens still didn't understand China, so he had to break the halberd and sink the sand.