Chapter 585

This time, it was called Hasbro overlord clause event in history. This huge event, which shocked the whole country and lasted for about half a month, finally made the American people eat a full mouthful of melons.

And wait until a mess, and then look at the outcome of the many forces involved in this matter.

Naturally, Hasbro was the most miserable, which directly became the focus of all public opinion attacks. Finally, it also suffered painful losses. Vice president media was dismissed, the president retired early, and there were large-scale changes in the company's senior management.

However, this is nothing. Hasbro's original share price of $10 billion left less than $4 billion after the incident, which fell by more than 60% of its market value. It's terrible.

But this is still nothing. After that, Hasbro had to sign a settlement with major shopping malls with a total amount of $800 million.

These are visible losses, and there are many invisible losses.

One of the most important is the loss of Hasbro's reputation. After this incident, Hasbro has become an extremely overbearing enterprise in the eyes of all Americans. It is notorious. Many parents naturally avoid Hasbro's toys when buying toys for their children..

Although Hasbro can still sell a lot of toys with the help of many well-known IPS, the sales volume is far from the top as before.

In addition, Hasbro had a window period of about half a year in major shopping malls across the country, and all goods could not be put on the shelves, which was equivalent to being blocked by printing brushes for half a year.

This is also the reason why Hasbro had to agree to out of court mediation. After all, if its toys can not be sold on the shelves, the loss will not be as simple as $800 million.

Finally, and most importantly, Hasbro's absolute dominance in the toy industry has been shaken. Taking advantage of Hasbro's seal for half a year, many game manufacturers have taken advantage of the situation, and the whole game industry seems to have recovered to a state of competition overnight.

Hasbro is the most unlucky one. The second unlucky one is probably the shopping malls across the country. According to their calculation, the major shopping malls across the country lost at least $2 billion in income because of this dispute. In the end, they only got $800 million in compensation, and finally they lost $1.2 billion.

Of course, this is only the data calculation provided by the shopping mall, and others will not admit it.

In fact, there are not many people who benefit.

Although Daqian took revenge and let the goods enter the shopping mall, many conspiracy theories have spread in the United States. Gradually, some people analyzed and believed that Daqian was the behind the scenes in the world. Anyway, Daqian's own reputation has also been lost.

If you have to find a pure profiteer, the profiteer is about Blizzard Entertainment and Warcraft under his command.

After all, the whole event this time is because of Warcraft. Although the final focus is on Hasbro, the source of all this has received a lot of attention. At least many players in the United States have heard of Warcraft. This is the beginning of Tianhu.

However, if you can't let players have the desire to buy, it's obviously not enough.

Fortunately, this time Medea helped fight for world of Warcraft. After Medea was dismissed, a reporter finally found Medea for an exclusive interview. Of course, for many questions about Hasbro, because of the original president contract, madia was not allowed to answer any questions about Hasbro after leaving.

But Medea can answer about EA, and now Medea hates EA. If this damn guy didn't provoke himself to engage in Warcraft, where would there be such a thing today.

Therefore, Medea simply said that he had secretly received the entrustment of EA, because EA thought this Warcraft game was too fun and posed a threat to their game, so he wanted to use his own hand to kill Warcraft.

Good guy, when the news was broadcast, EA was naturally scolded bloody, and then the players began to be really curious about Warcraft.

No matter how perfect Warcraft is advertised, most players don't believe it.

But if EA can feel the threat and take the initiative to block it, then Warcraft is a good game!!

Therefore, when Warcraft returned to the shelves, players began to go to stores to buy. At this most important time node, Blizzard Entertainment suddenly announced a new sales policy, that is, the 7-day refund policy.

According to Blizzard Entertainment, in order to thank all American people and players for their support and solidarity with Blizzard Entertainment in this event, Blizzard Entertainment decided to give back to all players for free.

First, the price is half off.

In the United States, the price of a computer game is usually about $49 a copy, similar to Pokemon. Then Blizzard Entertainment directly announced that its price was adjusted to $24 a copy.

Then the price will only last for seven days, and after seven days, the price will return to the normal price of $49 a share.

Not to mention, Blizzard Entertainment then announced that their works are welcome to be tested by all players. After buying Warcraft, players can return the goods to the merchant immediately if they feel it is not fun within 7 days.

As long as you guarantee that the game tape is not damaged, you can have a full refund without any cost!

These two policies work together, and the effect is extremely terrible. On the first day of Warcraft's resale, 300000 games were sold at one go.

This number sounds much less than Pokemon, but you know, in the United States, a home game console is only $199, but a home computer costs thousands of dollars.

So even in the United States, the ownership rate of home computers is only about 110 home game consoles. In other words, if it is put in the host market, it is equivalent to the sales of 3 million copies on the first day.

In the next three days, the daily sales of Warcraft reached the peak on the third day, and 700000 copies were sold in one day.

After that, the sales volume began to decline, but even on the sixth day when the sales volume was the lowest, there were 250000 sales.

In the final seven days, Warcraft sold a total of 3.12 million terrible games, directly ranking first in the sales of computer games, surpassing the sales of 1.2 million in a year.

Of course, from day 7, a large number of players began to return goods, but the final statistics found that the total figure was not high, only about 350000 copies, equivalent to 12% of the total sales.

Later, someone did a survey and asked those players whether they chose not to return the goods because they were very satisfied with the game.

As a result, 65% of the players answered that they were satisfied on the spot, and another 35% said that they were too lazy to return goods and had to go through various procedures. It was too troublesome!

In a word, Warcraft has achieved a terrible sales volume of 2.77 million copies in the first seven days, which is only the sales volume in the first seven days. I believe that with the further fermentation of game quality, there will be great prospects for sales in the future.