Chapter 622

Honda Ichiro didn't know, but after the price reduction of tribute tea began, it began to be unbearable within a few days.

At that time, July 15 had just passed, and this was the day when all Fuso companies had to make the final inventory of the previous month and submit the specific profit data of the previous month.

Then when Ichiro Honda saw the final figure in June, the whole person was a little silly, because in June, gongcha lost a full 1 billion yen in gross profit.

You know, this is the first time that there has been a gross profit loss since gongcha was founded.

In fact, gongcha has been in a state of loss since its establishment, so it has not made normal profits. These losses are caused by the massive expansion of gongcha. After all, the initial cost of opening stores and recruiting trainers is huge. The $500 million invested by son Zhengyi is basically used to open stores and train trainers.

However, after removing the cost of opening the store, simply calculating the continuous operation cost of each store, the final gross profit has always been positive, and the figure is quite good. In May, the gross profit of 3 billion yen was obtained, which greatly excited the whole tribute tea.

This means that as long as gongcha starts to stop its expansion and operate with peace of mind, it can bring a profit of 3 billion yen per month, 36 billion yen a year, and the $500 million invested by son Zhengyi can return the capital in a year. After a year, it will be all net profit!

This news naturally made Honda Ichiro and son Zhengyi very happy. They also specially went to find two Raffi in 82. Oh, no, they were the kind of junior high school students in 82 who communicated and helped them live. They both felt that the future could be expected and their life was about to reach its peak.

But Ichiro Honda never dreamed that in June, the gross profit did not increase but decreased, and he actually lost 1 billion yen, minus the positive and negative, that is 3 billion yen. The gross profit of tribute tea for a month actually decreased by 4 billion yen at one go. What the hell is this?

"Mr. President, didn't we reduce the price to 100 yen a cup last month? It's 50 yen lower than the price in May, and the gross profit will naturally decline!" the person from the finance department who came to report the work explained with his head down.

"But that won't reduce to a loss!" Ichiro Honda roared. "The cost calculated by your finance department for me is not 80 yen per cup of plain milk tea? Now our price is still 100 yen. We still have 20 yen profit per cup of milk tea. How can we lose so much gross profit!"

Well, it really sounds like a very mysterious thing. It's normal for Ichiro Honda to wonder. After all, when the single cup price is still profitable by 20 yen, the total profit actually lost 2 billion yen, which is really too exaggerated. Ichiro Honda really doesn't understand.

It's like you go to practice for others and agree to charge $20 an hour. After you calculate a person's living electricity bill and a series of expenses, the average conclusion is that the cost per hour is 15 yuan. After you practice for 10 hours, you should be able to earn $50, but in the end, you find that you have lost $50, This is really fantastic.

"We don't know very well..." the people in the finance department also looked confused, indicating that they didn't know anything.

The truth is that, the data is also normal data, but in the end, it is a loss.

"Check, let me check, I'll give you three days. If you can't find out the reason and where the loss of 3 billion yen came from, all the people in your finance department will kill themselves. Don't appear in front of me again!" Ichiro Honda's roar can be heard clearly in the whole building.

The people in the finance department were miserable. They could only audit the accounts for three consecutive days without sleep. They summarized all the accounts reported by 7000 stores across the country and carried out complex statistics and calculations. Everyone's eyes were about to swell up. Finally, they put the financial audit results in front of Ichiro Honda before the time limited by Ichiro Honda.

"You mean, the extra cost is because our cost data is wrong!!" Ichiro Honda asked incredulously looking at the final result.

"That's right!" the Minister of Finance said with a swollen eye. "According to our investigation, the reason for the serious decline in profits is that the profits calculated before are no longer in line with the current level!"

"The cost of 80 yen a cup was calculated in March. However, after accounting through the data in June, it was found that the cost has risen to the average cost of 105 yuan a cup, and the average cost has been higher than the average selling price."

"It's impossible!" hissed Ichiro Honda "In your financial statements, although the domestic material procurement cost has increased, on average, the material procurement cost has only increased by two yen. The raw material cost of 40 yen is now only 42 yen, pushing up the cost of 80 yen by 82 yen at most. How can it rise to 105 yen at one go? Do you think I'm a fool?"

"President, the main reason for the rising cost is not the material cost. The main reason for the rising cost is the expenses of various stores and the operating cost of the company!" the financial director said with his teeth.

"I calculated that in the whole June, compared with the store operation cost in March, the store operation cost of each store increased by about 500000 yen on average!"

"Nonsense, the expenses of each store are fixed. How can they rise so much!" Ichiro Honda was stupid when he heard this number. How can he increase so much cost!

"First of all, it is the increase of personnel employment cost. In March, we need to hire 5-7 employees in an average store to maintain the operation of a store. But now, a store needs to hire at least 10 employees. In some popular stores, the number of employees even exceeds 15. On average, the number of employees added to each store is about 4."

"According to the minimum standard of 50000 monthly salary per person, this will increase the cost of 200000 yen!" said the financial controller.

"How could so many people be added?" Ichiro Honda was stunned and asked involuntarily, "is it because the business of the store is too good, so we need to increase manpower?"

"It's not right at first. If you increase manpower because of good business, the profits created by one person will increase. It shouldn't be..." Ichiro Honda began to ask and answer himself again.

"In fact..." the chief financial officer bit his teeth and seemed to hesitate to say the answer, but finally, in the spirit of immortality, the chief financial officer finally said, "in fact, the business in March has been very busy. In March, each employee made 136 cups of milk tea every day. But in June, each employee made 96 cups of milk tea every day!"

"So the reason why these shops ask for more staff is not because they are too busy, but because they become lazy!" finally, Ichiro Honda came to this conclusion foolishly!