Chapter 654

Mahua rattan really thought that the employee's idea was very good, and boss Jia was used to it. They found their own secretary. The two soon tossed out a plan and excitedly asked boss Jia for approval.

As a result, boss Jia looked at the report for a few times and directly threw it out. He asked the cauliflower vine to change it again. When he spoke, he scolded "the black sheep, give it to me when you change it", which wronged our cauliflower vine classmates. Then go back and revise the plan and give it to our boss Jia.

As a result, he was thrown out again and asked him to continue to change.

After being repeatedly lost several times, cauliflower finally couldn't stand it. He had to knock on Mayun's office door reluctantly. The report was handed over to Mayun. After reading it, Mayun put forward his modification opinions to see which place boss Jia felt needed to be modified.

Ma Yun looked at it again, and the cauliflower complained, "I don't understand. Do you think the boss is specifically aimed at me? My plan is clearly so perfect!"

"In order to achieve the highest demonstration effect, I specially found all the leading brands in the industry, including Sony in the electronics industry, rolling stone in the music industry, Wal Mart in the fast-moving industry and Wandai in the toy industry... These are the top brands. If we can let these companies advertise on our VCD, we will be able to quickly demonstrate the effect Don't you think our advertising business will become a success if we promote it! "Mahua rattan really thinks his plan is very beautiful, not good enough to be foolproof.

As a result, Ma Yun didn't finish reading the plan. He only heard the hemp vine complain here, revealing a bitter smile and saying, "third, I don't need to read it. Have you forgotten our boss's identity?"

"How could it be forgotten? He is the chairman of Daqian group!" Mahua rattan said naturally.

"You know our group is Daqian group, but why are all the brands in our plan the brands of other companies, and none of our brands can be seen?" Ma Yun said faintly.

"I......" the expression of Mahua rattan was surprised, and then it turned white in an instant. He also knew where his problem appeared. He tried to pull the best brand in the industry into his own VCD to advertise and realize his top brand promotion effect, but he ignored all Daqian's own products. Boss Jia can only be happy!

"I'm going to change it now!" Mahua rattan picked up the plan and began to make efforts to modify it like a primary school student who made a mistake.

It took a long time for this change. Only then did cauliflower have the courage to send the plan to boss Jia again.

Boss Jia finally didn't throw out the plan this time, but said faintly, "it seems that you finally realize where your mistake is!"

"Yes!" rattan nodded pitifully.

"Don't blame me, haven't you found that you've been too inflated lately?" boss Jia stared at the cauliflower vine, which was shining all over again. It turned out that this was not just dissatisfaction with the report, but boss Jia was still beating himself.

"The direction of this report is right, but there is a problem with the operation method!" boss Jia looked at the report and said, "there is a Chinese saying that it is a mule or a horse. Our advertising doesn't sell well. It really has something to do with not pulling it out!"

"But you can't take all the top cards in the industry. It certainly looks good, but onlookers will think it's the charm of the brand itself, not the strength of our advertising itself."

"So this time we need to do both. We need to find some top brands and advertise some of the most unknown things, so that they can become super popular at the fastest speed. Tell all companies that if they want to advertise, the advertising effect of our thousands of entertainment is the most magical!"

"Yes!" Ma Huateng nodded his head skillfully, and then asked carefully "But boss, it's important to publicize a product to become a popular product, but what's more important is the quality of the product itself. We can devote all our efforts to publicize. In case the product doesn't catch fire in the end and sells badly, don't we just lift a stone and hit ourselves in the foot? We have to find something with the highest probability of popular product!"

Ma Huateng said here, with egg pain on his face.

It's easy to say, but it's very difficult to do. After all, no one can guarantee that anything will become a hot money!

However, boss Jia seems to think it's not the case. He said with a smile, "you guy, you've been concentrating on VCD recently, but you forget that I've already given you the things that must be popular!"

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Wednesday, 14 September.

Our Mr. Ichiro Honda came home from the company a little tired. Now the situation of tribute tea has fallen into a very bad situation.

With all kinds of chaos in the company before, the development of gongcha fell into stagnation in the waiting two months, and he encountered huge problems in the capital of gongcha.

The price of game king's original milk tea is still maintained at 100 yen a cup, which forces tribute tea to follow this price.

Although gongcha began to make great efforts to clean up the internal supply chain and reduce costs, the cost of gongcha remained at 90 yen a cup, and a cup of milk tea could only earn a mere 10 yen.

Although the total sales volume of tribute tea is as high as 60 million cups a month, 10 yen is a profit of 600 million yen, which seems to be enough for the development of tribute tea.

But the magic thing is that the money only exists in the theory, and the capital on the book of gongcha basically does not increase much. There seems to be an invisible cost in the company, which directly stole all the last 600 million yuan of profit, which makes Honda Ichiro feel anxious.

What Ichiro Honda doesn't know is that this is a common problem of many large companies.

That is, the cost calculated by the actuary often has a huge gap with the actual cost. The actuary integrated all aspects of data and accurately calculated the cost of 90 yen a cup, but the actual cost is 100 yen, and all theoretical profits will disappear.

And miraculously, if the actuary increases the actuarial cost to 100 yen a cup, the actual cost will also increase to 110 yen a cup.

Such effect is called "fuzzy effect", and such cost is generally called fuzzy cost. Anyway, it is a cost that can't be touched or understood.

Therefore, large companies should keep their profit margin at least more than 30%, because only such profit margin can offset these invisible fuzzy costs, otherwise the company will lose money.

Now gongcha has fallen into such a huge fuzzy cost. It seems that the only solution is to increase the price, but the price increase market will be robbed by the game king.

Honda Ichiro is worried!

"It seems that the franchise system is really better than the direct marketing system. At least all franchisees will work hard and will not be lazy like our employees!" Ichiro Honda sighed. He envied the franchise system more and more.

Because franchisees make money for themselves, franchisees never cheat, but gongcha's employees are different. Because of people's inertia, these employees can always find ways to cheat.

In order to curb this phenomenon, Ichiro Honda once planned to establish a special department to assess these employees and use rigid methods to reduce their chances of cheating and playing tricks.

But in the end, when the cost was calculated, Ichiro Honda gave up again, because if such a department was to be specially built, gongcha would have to raise a large number of staff for supervision, and the cost would rise again. Gongcha couldn't make any money.

These messy things made Ichiro Honda's hair almost white. He worked so hard that as soon as he got home, he collapsed on the sofa in the living room. Then he was surprised to find that a Chinese TV drama with Fuso subtitles was playing on the TV, and the protagonist seemed to be a monkey.

"What is this?" Ichiro Honda asked angrily.

"This is a Chinese TV series journey to the West. It's really good and good-looking!" Honda Ichiro's wife praised.

"Journey to the West!" Ichiro Honda naturally heard the name of the novel, but his face showed a few confused expressions and asked, "when will our Fuso TV station broadcast Chinese TV dramas?"

"This is not a TV play, this is a VCD. This is the four CDs delivered in the VCD that I joined the VIP member of the light and film supermarket a few days ago."

"Unfortunately, the journey to the west is only one disc, a total of two episodes. I'll go to the supermarket tomorrow and rent the rest of the discs!" Ichiro Honda's wife said again while watching the monkeys on TV.

Well, Ichiro Honda did marry a good wife. Obviously, his family has so much money, but he still chooses to rent CDs rather than buy CDs.