Chapter 685

"But if we don't sell according to the model of Daqian, we can't sell at all!" the senior said angrily.

"What can't be sold, we're Sony, and no one in the world can refuse our Sony Dafa!" Oh, by the way, there's no such slogan as Sony Dafa at this time, but it's true that Sony people are proud of their products.

"Yes, this is Fusang. We Fusang people know how to distinguish between good and bad things. They won't be cheated by low prices!" another executive said confidently.

Then all the executives expressed their positions one after another. It was found that Sony executives who agreed to sell according to the traditional model accounted for 23 of the total.

Well, this attitude sounds confused. Even a junior high school student in China knows that no matter how good Sony Dafa is, most people will only buy products that are cheaper or look much cheaper when the functions are basically the same, and they won't care what Sony Dafa is.

But in the eyes of Sony people, they have this confidence.

Don't think that this is the author Jun's wisdom to Sony. In fact, this is a common problem of large international enterprises. In history, those well-known enterprises do not know how many of the same things they have done. These are facts engraved in history.

These large enterprises always have confidence in their products.

Sony is no exception.

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"Well, Sony is holding a VCD strategy meeting!" boss Jia got such information by using some special relationships.

To be honest, although boss Jia had so many winners before, if he really fought with Sony, boss Jia really didn't have the confidence to win. Otherwise, boss Jia wouldn't borrow 10 billion loans, so he could seize two months to layout.

There's no way. If boss Jia is a flat headed civilian and puts 300000 yen Sony VCD and 300000 yen Daqian VCD in front of boss Jia, boss Jia will sit on Sony VCD with his ass. after all, Sony Dafa is good.

Thinking of this, boss Jia felt that he couldn't do it. He had to endure humiliation.

So boss Jia found the Secretary, and then wrote a letter full of his deep feelings and sent it to Sony.

At this time, the meeting is still going on, and he is still rational. First, he nodded at those traditional sects, and then said to all humanitarians, "what we consider is very correct, not enough. Don't forget that selling VCD is only the second. What we really need to pay attention to is the VCD disc market, that is, the light and shadow supermarket."

"VCDs are disposable consumables, but VCD discs are different. According to our experts' calculation, an adult will buy about 20 VCD discs every year. Calculated according to the price of 500 yen, this is a huge market of 10000 yen per person per year and 100 billion yen in quanfusang throughout the year!"

"So what we really need to win is this market. The goal we really want to defeat is the light and shadow supermarket! Therefore, to attract too many members for Sony's own supermarket is the top priority!" as soon as he said this, all executives knew that he was obviously going to learn the sales model of Daqian's routine.

Taking the sales of VCD as the introduction, the real goal is to attract members to join, so as to establish their own disc market.

Mr. Inoue is still very authoritative. When he said this, no one objected. The focus of the next meeting was on the price of VCD.

"I think our price should be lower than 300000 yen, so we can easily defeat thousands of markets!" the executive who spoke before said again.

"Jun Kobayashi, you joined Sony last year!" suddenly, another executive asked in a strange way.

"So what?"

"So there's always a sense of cheapness in your words and deeds! Who are we? We're Sony. How can we sell cheaper than a Chinese brand? Are you throwing our Sony brand into the garbage?" the executive sneered.

"But only when we sell cheaper than Daqian can we attract more customers."

"But then, in the eyes of customers, the brand value of Sony is not as good as thousands. The film and television supermarket formed by Sony will be lower than that broken light and shadow!" the executive shouted, "Chairman, I suggest that our member price should be 3000 yen a month for at least 12 years, which is our minimum!"

"That's right"

"It can't be lower!"

Kobayashi is indeed a senior executive who has just joined Sony, so he looks at these people in front of him blankly. He doesn't understand what a fool can think of. Why don't these people think of it.

Moreover, the real cost of Sony VCD is about 150000 yen. After all, their chip cost is only 10000 yen. Even if they are cheaper than thousands, they can make a lot of money!

In fact, Kobayashi's colleagues also don't understand that we are Sony. Even if we can't sell it more expensive than the Americans, if it's cheaper than the Chinese, are we still Sony?

"Well, we really can't sell cheaper than Chinese people, so I think 3000 yen a year's membership fee is a very suitable price!" Takei made the final decision.

Seeing that Mr. Kobayashi was still helpless, Mr. Kobayashi said with a smile, "you don't have to worry, Mr. Kobayashi, it's not our threat, because their chips are about to run out, we don't have any competitors, and there's no problem with the price!"

"In case other manufacturers also produce VCD..."

"No, it will take at least a year for decoding chips to be produced from pre research to equipment preparation, and then to mass production. I can guarantee that there will be no second manufacturer capable of producing decoding chips in the world before next June!" Tani said disapprovingly.

When he was feeling proud of his life, his secretary quickly sent a letter to him. Seeing the sender on the letter, he exclaimed, "Jia Yapeng, he wrote to me!"

He opened the letter quickly, read the whole letter, and then showed a more proud smile on his face!

"Hahaha! Jia Yapeng is kowtowing to me for mercy!!! Hahaha!" Mitsui laughed wildly.

"Nani?" Kobayashi Jun exclaimed, then went out of the well and handed the letter to Kobayashi Jun. Kobayashi looked at it and couldn't help laughing.

It turned out that Jia yapengtian was very humble in his heart. He apologized to Inoue, saying that he drank too much and talked nonsense on the program. He hoped that Inoue could forgive himself. Anyway, it was a string of apologies.

Then the humble Jia Yapeng said that they still hope to buy Sony's decoding chip. If the price is reduced to 100000 yen a piece!

"These Chinese people are so shameless that they want to buy our chips. He can't even think about it!" Mitsui Yanzhi tore up the letter with a wild smile.

"Chairman, is this letter to confuse us..."

"No, Jia Yapeng really wants to buy our chips, because he can't get them anymore. I know these capitalists too well. They can say anything for money!" said Inoue.

Well, it's still not surprising that Hiroyuki Inoue's wisdom has fallen, but he really doesn't know that he could start laying out VCD decoding chips thousands of years ago!

"Well, we don't need to discuss any more. I've made up my mind. The marketing strategy this time is no better than in the past. Our early cost recovery time in VCD is as long as 12 years. If the price is not more expensive, our capital pressure will be very huge. It's not easy for shareholders to explain, and the price must be 3000 yen!" Mr. Inoue said loudly, Kobayashi stopped talking.

In this way, Sony's sales strategy has been determined, that is, selling members like boss Jia, but the price of members is 3000 yen a month. In this way, it can earn 430000 yen in 12 years, which is really a very cost-effective deal!

The next day, Sony couldn't wait to hold a grand launch ceremony and announced Sony's selling price. When boss Jia saw the price, the whole person directly laughed and cried.

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In fact, boss Jia's concern is not wrong. After Sony VCD was announced for sale, more than 100000 people registered and joined Sony's members in one day, more than thousands of people in any day. This is the charm of Sony Dafa. Even if the price is half directly expensive, there are a large number of buyers.

"Jun Kobayashi, do you see that the name Sony alone is worth 200000 yen in everyone's heart!" Yasuki Inoue said triumphantly looking at the data on the first day.

According to this data, Sony VCDs can ship 3 million units a month, reaching twice the sales volume. It's amazing!

"However, if Daqian continues to sell, their price advantage will always..."

"Don't worry, they're out of stock. They'll sell short in three days at most. I don't believe it. Where else can they buy 120000 yen VCD!" Mitsui smiled.