Chapter 785

On June 1, 1995, in another world, it was an ordinary day. At most, it was a happy children's day for children. However, in this world, this day attracted worldwide attention, and everyone focused on the ocean of Hawaii.

Fox television in the United States will broadcast a moment of world attention to the world's 2 billion people.

Fox has been preparing for this moment for nearly a year.

This is not the first global live broadcast in history, but it is definitely the most difficult global live broadcast in history.

Although there have been thousands of global live broadcasts around the world at this time, 99.99% of them are global live broadcasts of sports programs. All TV cameras are concentrated on a small field. Even a huge field such as football only needs 7 or 8 mobile boom cameras and more than a dozen auxiliary cameras, It can easily realize global live broadcasting, and there is no technical difficulty.

However, it is a great difficulty to conduct global live broadcasting in a huge open venue.

There is only one such global live broadcast in history, that is, the century wedding broadcast 14 years ago, and the wedding hosted by Princess Diana and Prince Charles of Britain, which was broadcast globally by BBC television in 33 languages to more than 100 countries and 750 million people all over the world.

This is also the record of the number of people watching TV at the same time until now. After that, there is no global live broadcast that can attract 750 million people at the same time.

But now, this record is about to be broken, because another unprecedented global live broadcast is about to begin, which is the global live broadcast of the sinking of the Titanic.

Since boss Jia and 20th Century Fox put forward this creative proposal, the whole fox group has been deeply attracted by this proposal.

Because this proposal is a sugar bullet for Fox media group.

Not to mention how crucial the live broadcast will be for the publicity of Titanic, it is a huge advertisement for Fox media group itself.

Under fox media group, although it has the film giant fox in the 20th century, what fox media really values is actually Fox TV.

After all, no matter how many films are made, there are only two or three films a year, and there is not much publicity for Fox media.

However, Fox TV is a TV program that all viewers can see every day, and the advertising revenue and political benefits that the TV station can bring every year are unimaginable.

Before that, fox had become the third largest TV station in the United States.

However, this can not satisfy Fox TV. They still dream of charging for the first TV station in the United States. Unfortunately, this is too difficult. Fox has been competing for 10 years and has always been the third in the country.

In fact, after the passage of the next 25 years, fox is still the third in the country and can't go any further. Therefore, it can be imagined that Fox TV has a deep attachment to improving its ranking. Now an unprecedented global live broadcast has appeared. How can you let Fox TV give up.

Therefore, after boss Jia's proposal for global live broadcasting was put forward, fox did not say much in the 20th century. On the contrary, Fox TV immediately made a strong response and immediately contracted the whole global live broadcasting work.

But soon, Fox television found that in terms of difficulty, this global live broadcast was even more difficult than the last century wedding. I don't know how many times.

Although the century wedding involved more than half of London, at least the whole process was filmed and broadcast live on land.

But this time, the sinking of the Titanic has nothing to do with the land. The whole process takes place on the ocean, that is, all live broadcasts must be carried out on the ocean.

To this end, Fox TV worked hard and finally solved this problem after countless experiments and huge expenses.

First of all, they made contact with NASA in the United States. After repeated communication, NASA finally agreed to lend a satellite to Fox TV for live broadcasting.

In addition, Fox TV station has specially transformed a small cruise ship into a transit station that can receive a large number of wireless video signals, which can be directly transmitted to satellites in outer space and then spread around the world through satellites.

In addition, more than 10 speedboats and cruise ships have been transformed. A total of 31 cameras have been installed on these ships. In addition, five helicopters have been obtained to broadcast the sinking of the Titanic from the sea to the sky.

Fox TV has done this for this live broadcast, so it must be more crazy in publicity. First, Fox TV itself has to instill the news of this century live broadcast into the audience almost every day.

In addition, it also used almost all its own media resources to continuously publicize the news of the live broadcast of the sinking of the Titanic in various media magazines and even games.

After half a year's publicity by Fox TV, the whole world has basically understood and understood the sinking of the Titanic.

And being able to see a huge ship weighing tens of thousands of tons sinking on TV completely restores the picture of the sinking of the Titanic 100 years ago, which is an irresistible wonderful picture for all viewers. Therefore, Fox TV doesn't need to use so many resources at all. Viewers have enough interest to watch the live broadcast.

As for whether Fox TV will lose money... Well, how to say, in fact, Fox TV has returned to its roots before the global live broadcast.

First, in the United States, with the continuous publicity of this global live broadcast, major enterprises in the United States smell the taste of business opportunities. A large number of brands and businesses began to spend a lot of money to buy the advertising space of Fox TV during the global live broadcast.

According to Fox News, the cheapest price for a 15 second advertising space has been as high as $100000.

Not to mention, in the two minutes of advertising time before the Titanic hit the rocks, the average advertising fee per second has reached an amazing price of $200000. The advertising fee finally charged by Fox TV alone has reached more than $60 million.

In addition, Fox TV also sells broadcasting rights to other TV stations around the world. After all, Fox TV can only cover the United States, but not other countries, which requires other local TV stations to broadcast.

In order to obtain the broadcasting right, almost all TV stations made every effort and spent all their funds. For example, the BBC finally offered a price of up to 16 million pounds in order to obtain the broadcasting right in Britain.

TV stations in other developed countries are no exception, with an average price of about $5 million. Anyway, fox earned nearly $80 million by charging the broadcasting fees of various TV stations. In this way, the net income of Fox TV station has reached $140 million, far exceeding the $40 million they invested in live broadcasting.

This time, China's CCTV also obtained the broadcasting right. At the beginning, CCTV sent a team to negotiate with fox. As a result, fox offered a sky high price of US $5 million.

In fact, in fox's view, this price is not a sky high price. After all, this is the average price of TV stations in developed countries. Although China is not a developed country, its population base is large, and its price must be higher.

But the problem is that CCTV can't afford to spend $5 million to buy a broadcasting right anyway. Seeing that things are going yellow, CCTV suddenly thought of our boss Jia.

Then CCTV took the initiative to ask boss Jia. With his good relationship with CCTV for so many years, boss Jia must help. In a word, boss Jia reduced the price of broadcasting rights from US $5 million to US $1 million. After all, boss Jia's overall plan for the live broadcast of the sinking of the Titanic, Fox still wants to sell boss Jia a face.

However, CCTV fucker didn't even want to pay the $1 million. Finally, he discussed with boss Jia and decided to give a free advertisement worth 10 million yuan to Daqian group, which helped CCTV pay the $1 million.

Anyway, CCTV has made a lot of money and has a better relationship with boss Jia.