Chapter 801

"By the way, I see three new functions of Daqian mobile phone, namely caller ID, phonebook and time display. Can our mobile phone realize these three functions?" Ollila asked again.

"The time display function is not a big problem. Our latest mobile phones already have the function of displaying time. As for caller ID, this function mainly depends on the communication operator. As long as the communication operator can provide corresponding convenience, our mobile phones can also realize the caller ID function immediately!"

"As for the phone book function..." the technical director hesitated for a moment, and then said, "technically, we can achieve it, but we need to add some storage components, which will increase the manufacturing cost of the mobile phone!"

"No matter how much the cost is increased, the phonebook function must be installed on our new products immediately!" Ollila said without hesitation. "The mobile phone is a big object and expensive. Only with as many functions and beautiful appearance as possible can it attract customers to buy!"

"Customers who can afford a mobile phone will not mind spending dozens of dollars to add a phonebook function, so I must see all the three new functions of Daqian this time on our next mobile phone without any omission!"

"Yes!" everyone in the conference room nodded. That's right. The president was very wise.

"Then there's only one last question left!" Ollila touched her beard and sighed. "Daqian announced that their benchmark price of Daqian mobile phone is $1199, but the global benchmark price of our latest mobile phone 880 is as high as $2100."

"Daqian's mobile phone is nearly half of ours. We don't have any advantage in price. What can we do? Should we reduce the price with Daqian's mobile phone?" Ollila asked one of his most worried questions, that is, the selling price of mobile phones.

In the past, whether Nokia or Motorola, the price of the mobile phone was not lower than US $2100, and the market also accepted this price. After all, the mobile phone is still extremely tall and exclusive to successful people. It is similar to luxury goods. The price of more than US $2000 will not arouse any doubt from customers, The difference is that some people can't afford it.

But now, Daqian mobile phone has directly reached the price of the mobile phone to $1200, almost halving the price of the mobile phone, which makes Nokia wax. Should they follow this price?

"President, I don't think it's a question whether we should follow or not, but a question we can't follow at all!" the production director of Nokia stood up and said with a bitter smile "At present, the actual cost of producing a Nokia 880 mobile phone is $1300. Even if we don't earn a penny, the price can only be reduced to $1300, which can't be reduced to $1199. We can't keep up with this price!"

"I'm surprised. As far as I know, Daqian group started with children's toys such as cards and instant noodles. They are a monk on the way to making mobile phones. How can such enterprises reduce the cost of a mobile phone to $1199? Shouldn't their cost of producing a mobile phone be more expensive than those old enterprises that have operated in the mobile phone industry for decades Is it high? How can they reduce the price to this level? Do they have to lose hundreds of dollars for every mobile phone they sell? " Ollila asked all the executives in the conference room. In the face of this problem, these executives all closed their mouths because they didn't know the answer to this question. It's terrible that Daqian can sell mobile phones at this price.

"President, it is absolutely impossible for us to keep up with the price, so I think the price of our mobile phones remains unchanged. We should not fight a price war with our competitors on the price!"

"We should give full play to the advantages of Nokia brand. Nokia has been operating in the mobile phone industry for more than ten years and has full reputation and brand effect, which are recognized by our customers."

"So we should take this to create the image of high-end products, and make Daqian mobile phone, a $1200 thing, a bargain, so as to open the gap between the two. Only in this way can we wipe out the impact on the price!" said the marketing director "And as the president said just now, people who can afford mobile phones are celebrities and elites from all walks of life. 1000 dollars is just a drop in the bucket for them. They will buy more high-end and famous mobile phones instead of touching the bargains of thousands of mobile phones, so as not to reduce their identity!"

"That's right!" Ollila nodded hard. Although he felt that there seemed to be something wrong with the words of the marketing director, the price could not be reduced. After all, the current selling price of others was lower than the cost price of Nokia. This price war could not be fought at all. Therefore, Ollila could only accept this proposal to open the high-end and low-end grades and began to make every effort to shape the high-end image of Nokia 。

"In fact, we don't have to worry so much. At least in Europe, Daqian mobile phone is by no means our opponent!" seeing the atmosphere at the scene, the president suddenly smiled "We have been doing GSM for so many years. At least the latest communication base stations in Europe are all communication base stations in GSM format. There is no communication base station in CDMA format. Daqian mobile phone is just a piece of scrap iron in Europe!"

"They are just developing in China, a country that has not yet established a second-generation mobile communication system, and now we have had a very good discussion with the relevant departments of China. The relevant departments of China have decided to purchase our Nokia GSM base station. At that time, his Daqian mobile phone can not even protect their own chassis. The world is so big that there is no room for his Daqian mobile phone Lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol, lol.

In this way, Motorola and Nokia, two traditional mobile phone companies, have all reacted to the emergence of thousands of mobile phones. Next, we will look at the gratitude and hatred of the three mobile phone companies for about 10 years in the future.

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But now boss Jia is not interested in knowing the response of Nokia and Motorola. He is now sitting in the office of Huaxia mobile communication bureau, carrying out the final work.

Sitting with boss Jia is Leng Zhengfei, chairman of Warwick company.

The two of them are making a final persuasion to Huaxia mobile communication bureau, that is, to persuade Huaxia mobile communication bureau to use the CDMA communication base station produced by Warwick as the national communication base station.

This is a very important work, even related to the life and death of thousands of mobile phones.

Because in order to bypass the patent fortress built by Nokia and Motorola for more than 10 years, Daqian mobile phones can only work on the new communication standard CDMA to establish their own patent fortress.

However, CDMA appeared ten years later than GSM, so that now all the mainstream communication base stations in the world are GSM base stations. The second generation communication base stations produced by major communication base station manufacturers all over the world are also GSM base stations.

At this time, China Unicom and China Mobile, the two enterprises, are responsible for the whole mobile communication business of Huaxia. Therefore, the fate of Daqian mobile phone is decided by Huaxia mobile communication bureau. If Huaxia mobile communication bureau decides to use GSM base stations when laying the second generation communication network, The thousands of mobile phones died on the street directly. You don't have to sell them. After all, once the mobile phone is released, you find that you can't even call. Then you can buy wool!

On the contrary, if Huaxia mobile communication bureau decides to use CDMA communication base station, Nokia and Motorola will die in Huaxia, and mobile phones will also become scrap iron.

But the problem is that the attitude of Huaxia mobile communication bureau has been very swing. Daqian had negotiated with Huaxia mobile communication bureau last year. At that time, Huaxia mobile communication bureau was very supportive. Even in Guangdong Province, hundreds of CDMA communication base stations of Huawei Group have been purchased and installed.

But the problem is that in February this year, Huaxia mobile communication authority changed its director, and then its attitude became ambiguous. It is said that the director was born in Europe. He has great trust in European products, focuses on globalization and wants to integrate with the world. He is more inclined to Nokia and GSM communication system, so the whole situation was deadlocked, Even if Daqian's press conference has been completed, Huaxia mobile communication administration still hasn't made a decision. Boss Jia couldn't help but pull Leng Zhengfei and directly ran to Huaxia mobile communication administration to force the palace. He must give the other party a reply.

In the end, boss Jia's reply was two words: "bidding"