Chapter 895

Steve Jobs, I'm afraid it's a famous name in China.

Many people know that jobs is the founder of apple and the leading developer of iPhone, but no one knows that jobs was forced to leave the apple company he created in 1985.

This is a very typical example of the founder being forced away by other investors and the board of directors with equity. This is also the reason why boss Jia will never let Daqian group go public, that is, he doesn't want to have a guy who occupies the magpie's nest later.

Jobs was a very decisive person. After being forced to leave apple, he actually sold all the shares of apple, and then established a new company. At the same time, he also conveniently acquired the animation department under Lucas's industrial optical modeling studio, which was later Pixar.

After the establishment of Pixar Animation Studio, they were naturally ambitious to make a famous animation, so they began to design and conceive from 1991 to the toy story released in 1995.

For the toy story, jobs had great expectations, because jobs later founded the company with average performance and could not realize jobs' desire to catch up with and surpass apple. After the production of the toy story, it became more and more extraordinary. Therefore, jobs very much expected to fight a beautiful turnaround with the toy story.

But unfortunately, this turnaround was defeated.

The toy story in history won 20 million box office at the first weekend of its release, and then rose against the trend. Finally, it won 220 million box office in North America and 400 million box office worldwide. It became the global box office champion in North America, an insurmountable monument in animated films, and the first 3D animated film in history.

Later, with the outstanding achievements of toy story, in 1996, because various business performance became worse and worse, the board of directors of Apple had the cheek to invite jobs back as CEO to lead the next product and business development of apple. Finally, there were a series of products such as iPod, iPad, iPhone and so on.

Therefore, going to the general mobilization is a film that has changed the world.

But now the fate of this film is different. First of all, the title of the world's first 3D animated film is no longer the title of toy story. This title falls on Pokemon super dream counter attack.

What's more, Pokemon is a bit higher than toy story in terms of film plot and 3D animation effect, forming a significant gap.

Finally, and most importantly, the premiere time of toy story is November 26, three days later than Pokemon, which is the most fatal mistake for the whole film.

When you have seen better Pokemon, you will instinctively feel that toy story is not as good as Pokemon when you go to see toy story, which leads to the collapse of word-of-mouth after the release of toy story, This was something jobs never thought of.

In fact, jobs knew in advance that Pokemon was also a 3D animated film, which was released just ahead of toy story.

But jobs did not change the release time of the animation. One reason is that toy story set the release time as early as a year ago. According to the American Film Association, it is not allowed to raise the file unless there is an irresistible situation.

In other words, you can postpone the time of the movie, but you can't broadcast the movie in advance.

Of course, for some old Hollywood filmmakers, it is not impossible to broadcast in advance as long as the money is the right place.

But the problem was that jobs didn't think it was necessary to advance, because jobs firmly believed that the quality of toy story created by his Pixar studio in five years was definitely more than twice that of Pokemon, which had only two years of production time.

Pokemon is just a movie adapted from a game. Otherwise, it has a lot of fans, but such films are often a formality. The producers are just for publicity and will not really invest in film production.

What's more, this is a film made by an animation studio in China. Does anyone in China have a computer?

Later generations have beautified jobs very much. Who knows that jobs is actually a somewhat Anti China guy. He has shown disdain and contempt for China in public more than once. He even thinks that India is 10 times better than China. India will become the future leader of Asia.

It was not until Apple achieved excellent results in the Chinese market and the Chinese market became Apple's second largest market in the global market that jobs obediently closed his mouth and no longer expressed his disgust with China, but there was never a good word from China in his mouth.

So jobs despises China in his bones, but it can't be blamed on jobs. This is a common problem of Americans in this era. In fact, Americans despise countries all over the world, including their close relatives Europeans.

Well, let's get down to business. According to jobs, the publicity of Pokemon was so loud, but the quality collapsed in the end. Then the quality excellent Toy Story released later will form a sharp contrast. Then it will create a market topic. Pixar is taking advantage of this marketing wave, so toy story can take advantage of it, Achieve your own great box office on the body of Pokemon.

There is nothing wrong with Steve Jobs' thinking of this, but it is a pity that the script is the other way round. Toy story has become the one to be helped. The box office of Pokemon continues to maintain a high growth in the later stage, which is also closely related to the crotch pulling of Toy Story.

Anyway, in two weeks, the box office of toy story is less than $30 million. Basically, it can't break the $100 million mark. Whether it can get back is a problem.

So, the angry jobs scolded all the staff of Pixar studio at the meeting.

Yes, Steve Jobs is not a gentle guy. Even in the biography of Steve Jobs written by later generations, it is clearly written that Steve Jobs is a guy with very grumpy character and temper. Once any staff can't complete the task or there are some defects in the completion of the task, there will be a wave of painful scolding.

Except for the days when jobs was absent from work due to illness, when he went to other places to attend the event, there was no day when the whole apple company couldn't hear jobs scolding his mother.

Moreover, this guy's swearing is particularly ugly. He basically pokes at other people's shortcomings and pain. Countless Apple employees choose to leave because they can't stand Steve Jobs's attitude.

By the way, the boss of EA company was scolded by jobs at Apple, and then turned away from Pingguo to create EA.

But later, with Steve Jobs's dedication, basically no one mentioned Steve Jobs's bad character. Even if it was mentioned, it became that jobs cared about product quality and was meticulous about products. Even a little defect and detail were pursued to the extreme. Even if there was a dispute with employees, he would never relax his pursuit of quality.

You see, when you say that, does scolding mother become tall!

Of course, jobs is jobs after all. He didn't kill boss Jia and Daqian because of the failure of his film, like the villains in some novels.

On the contrary, at the end of the meeting, jobs wrote down the words "imperial animation" on the whiteboard with a black pen.

"From now on, all of you will study imperial animation and their products. We can fail for the first time, but never for the second time. This is a strong opponent, but we can beat this guy!"