Chapter 946

"Which part is wrong?" boss Jia asked calmly.

"It's a ferrule of the brake line that deforms and jams the brake line, resulting in the brake line can't be pulled, and the brake pads can't be closed, so we can't brake!" Wang Chuanfu said helplessly. "This is really our problem."

"The solution to the problem is very simple!" boss Jia said faintly.

"What way?" Wang Chuanfu looked forward to looking at boss Jia. He knew that his chairman had great achievements in public opinion war. Apart from the two battles to deal with public opinion war in Fusang and the United States, he gave full play to the power of public opinion war and even had the ability to turn the world around.

Not to mention the public opinion on dealing with 250000 houses before the new year, this is simply a textbook level operation, which can be listed in Harvard textbooks.

Therefore, Wang Chuanfu felt that as long as boss Jia thought of a way, this public opinion crisis could be easily solved!

"My method is very simple, six words: stand at attention, stand well and be beaten!"

"Clam!" Wang Chuanfu was silly.

"Do you know my achievements in publicity, so you think I can help you turn the bad into the good?" boss Jia looked at Wang Chuanfu with a serious expression and nodded subconsciously.

"Then you're wrong. Publicity does have the effect of turning the world around, but it doesn't turn bad into good, because it's not publicity, but fraud!" boss Jia said faintly. "Even if you can succeed in fraud once, there will always be a time when you fall into the river!"

"Now there are many entrepreneurs who believe in what kind of public opinion war. They think that as long as the public opinion war is played well, the crisis can turn into a turn for the better, bad things can turn into good things, and even can confuse black and white and play with all sentient beings. That's a big mistake!"

"The public opinion debate I had years ago looked very magical and did turn the world upside down, but in fact, I was in the right position. Although I bought many houses, it was allowed by law, there was no moral burden, and it was completely right!"

"But now the problem is caused by BYD's mistakes, so don't think of any evil ideas. The best way is to stand at attention and be beaten, as I just said!"

"The so-called attention is to correct your attitude, so you next hold a press conference on behalf of BYD, take the initiative to tell all the truth at the meeting, and admit that the car accident is caused by our quality problems. This is attention!"

"Stand well, that is to make yourself stand steadily. You first make an apology to the victim, then pay compensation for the loss, and make all the gestures you should do. Then you go to find the owner of Mercedes Benz, pay him the maintenance fee, stop the two sides and stand straight!"

"The last thing to be beaten is to smile and respond to the accusations of all the media, and then take the initiative to apologize on the newspaper... I suggest you buy the page of Huaxia daily, apologize to the victims and consumers for ten consecutive days, and then express that in order to improve the quality, you are willing to call all your electric bicycles back to the factory for maintenance, and give each person 5 yuan per day during the maintenance period Money's travel expenses compensation! "

"..." Wang Chuanfu was completely stupid. He was asking for leave. The boss turned the situation around for him, but unexpectedly, boss Jia came up with an idea to stand up straight and be beaten.

"Why, do you feel unconvinced?" boss Jia glared at Wang Chuanfu and said, "have I told you countless times that quality is the most important problem, and no detail can be relaxed. Now the quality problem of our electric bicycles has been well-known all over the country, and you have to stand and be beaten, don't you want to?"

"Yes, I will!" Wang Chuanfu finally woke up and shouted, "Chairman, don't worry, this time it's my fault. I'm willing to stand and be beaten!"

"Wrong, it's not your Wang Chuanfu's fault, but the whole BYD's fault!" boss Jia snorted coldly "You can tell everyone at BYD what I said today. Your fault is Wang Chuanfu's lax management. But everyone in the whole company is also wrong, because the deformed trap was purchased by them, passed the quality inspection and installed by them!"

"Yes!" Wang Chuanfu was sweating, and then boss Jia left without looking back.

Wang Chuanfu acted quickly and announced a press conference in the afternoon. At the meeting, as boss Jia said, he sincerely explained all the problems, and even the production enterprises, procurement process, procurement process, inspection process, installation process, etc. of the ferrule that will have problems. All the processes were reviewed and analyzed, and finally he sincerely bowed to the camera and apologized.

The next day, Wang Chuanfu personally found the injured rider and the injured car owner. According to boss Jia, he sincerely gave them enough compensation.

However, Wang Chuanfu did what boss Jia didn't ask. The general manager of BYD personally knelt down to apologize to the injured rider. This picture was captured by more than a dozen reporters at the same time, and instantly became the front page of the next day.

Finally, Wang Chuanfu bought a full 30 day advertisement in Huaxia daily. On the page, he first apologized to all the owners of BYD electric bicycles, then announced the recall. Finally, he even said that if some owners still feel that their bicycles are unsafe, BYD can give a full refund.

In a word, BYD has achieved the best of boss Jia's three word motto of "stand at attention and be beaten", even more than boss Jia asked.

This operation also shocked all the friends. For the first time, they found that people were beaten so actively and naturally. They even wanted to go to the newspaper and get a full refund.

No one can really meet this operation. It's normal for friends to be shocked and scared to death.

"BYD's brand is over!" finally, almost everyone thought so. If they were beaten like this, BYD could live!

However, with the passage of time, many people are surprised to find that BYD not only lives well, but also they see the figure of BYD electric bicycle on the street. Although there are not many, it shows that BYD electric bicycle has begun to gradually integrate into the world.

In the summer, BYD announced excitedly that its sales of electric bicycles exceeded 100000 units in the first half of the year, which was 10 times that of last year. All those who felt that BYD was dead were shocked again.

They don't understand how BYD, who was beaten in this way, survived, and the more it lived, the better.

Finally, someone asked boss Jia this question, and then boss Jia said faintly, "if you know that there is a young man in your community who makes an apology to others for accidentally bumping into people for a month in a row, and makes a cow and horse to compensate others, do you think this young man is not a good man? Is he not a trustworthy person?"

If you make a mistake, you will be beaten. You are still a hero after beating!