Chapter 1073

1996 was a year for the mobile phone industry, because mobile phones sold crazy!

This is the general comment of all business people in 1996 on various industries around the world at the end of 1996.

Indeed, 1996 was a year of the rise of the whole mobile phone industry. Before 1996, the annual sales volume of the whole mobile phone industry was only about 5 million units, and the total output value of the industry was only about US $10 billion.

Although this figure looks very huge, it is actually just a brother in major industries all over the world. Only when the scale of the whole industry exceeds $50 billion can it be reluctantly called a world mainstream hot industry.

Of course, many people have realized that the mobile phone industry will definitely become a hot industry in the future, but they didn't expect that the mobile phone industry will rise so rapidly.

In the whole two months from August to September, the three mobile phone manufacturers sold nearly 4 million mobile phones together, and this data is still expanding. It is expected that by the end of 1996, the number of mobile phone shipments in 1996 will exceed 10 million,

In history, this breakthrough was brought by Nokia and Motorola together, but in this life, there has been a thousand more, and it is vaguely going to top the list of the three major mobile phone manufacturers.

You know, it's only two years since Daqian joined the mobile phone industry. Everyone is amazed at this speed.

The larger media will naturally not let go of this important trend. The famous Fortune magazine published an article called "10 billion in two months, the inevitable rise of mobile phones".

This article is very good. The article first lists the sales data of the world's three major mobile phone manufacturers in August and September. Among them, the sales volume of 2 million mobile phones in the world is a miracle. Finally, the editor of the magazine predicts that the annual sales volume of 12 mobile phones throughout 1996 is likely to exceed 5 million. At the same time, it began here last year, The article is not objective. They never mention the advantages of daqian2 in terms of quality and function, but first say that the world economic situation in 1996 was very good, almost all kinds of economic miracles were happening all over the world, and the money in the pockets of people in various countries became plump. This is the main factor for the rise of the mobile phone industry in this year.

Then again, the communication between people in the world has become more urgent, because people gradually find that timely communication can bring great benefits.

For example, in the previous stock market, if you are not in the stock market, once there is any change in the stock market, it may be a few days after traders contact you.

But there are different mobile phones. As long as a phone call is made, traders can immediately contact their customers. Therefore, the price of mobile phones is directly injected from more than $2000 to $1200, which makes the price of mobile phones almost halve, which greatly increases the sales of mobile phones.

Anyway, this article means that Daqian mobile phones sell well because they are cheap for no other reason.

In this regard, I don't know whether others recognize it or not, but Motorola recognizes it very much. They never think that their mobile phones sell badly. Their mobile phones are inferior to others. After all, how can a mobile phone of $3000 be inferior to a mobile phone of $1200?

The problem is that Daqian is too cheap. If Motorola's mobile phones can also be sold for $1200, no, as long as $1500, the victory must belong to Motorola!

"We want to reduce the price!" Christopher announced the absolute decision with his teeth clenched at the meeting. In the face of this decision, the company's executives looked at each other, and then a person asked, "Mr. President, how much do you plan to reduce the price?"

"2799 dollars," said Christopher.

"If the price drops by $200 in one breath, will it be too big!" executives immediately talked about it.

"Mr. President, the production cost of a Motorola startac is $2500. You can reduce it to $2799 at one go. After removing the profits of the dealers, we can still earn less than $100 per mobile phone, which is too low!" someone immediately stood up and objected.

"I'll ask the production department to cut costs!" Christopher said "The production cost of $2500 was born because of the need to develop a large number of molds and new production lines. With the sales volume of startac exceeding 1 million units, the corresponding cost has been diluted a lot, so now the cost of a startac is only about $2300, so our profit has not changed much.

And as long as startac can sell more, the cost will continue to decline. Finally, it can be diluted to about $2000 a set!

"But Sir, I'm afraid you don't know. The Trade Union began to make trouble again. They said that their startac had made unprecedented achievements, which was their credit, so they needed a raise, and asked for an increase of one dollar an hour!" the Minister of the production department stood up and said.

"What! These bastards, they already have the first-class hourly salary in the United States. Even the salary in the automobile industry is not as high as theirs. They even want to increase their salary!!" Christopher was angry immediately.

"I know, but these damn workers don't understand. It's said that they are ready to go on strike in series, and the whole production department and all factories may be connected in series this time. If the strike is serious, we don't know how long our production will be interrupted, let alone the cost!" the production minister said with a bitter smile.

The hidden meaning of his words is that it is the only way to meet the workers' demands for a raise, so the production cost may rise instead of fall.

"..." Christopher, who had a very tough attitude just now, wilted in an instant.

Then another senior executive stood up and said, "Mr. President, you must also consider our brand value and the mood of customers who have purchased startac. If they know that they have just bought a mobile phone for less than two months and suddenly reduced the price by $200 for sale, I think you will offend everyone!" the key was the words of the senior executive, Let Christopher mumble helplessly, "shit, I can't lower the price if I want to!"