In August, Zhu Qiushui was out of the month, and boss Jia finally didn't have to be trapped at home and set off for the United States to prepare for the press conference of Daqian 3 mobile phone.
For all kinds of mobile phone manufacturers in future generations, what boss Jia hates most is what press conferences they hold. Can't he honestly publish the product data?
Just do some fancy things.
However, when boss Jia really became the boss, he liked the press conference very much. Especially when his mobile phone has some cross era functions, boss Jia felt very happy to introduce these functions on the stage.
Moreover, the effect of the press conference is also very good, which can bring huge sales to its products. The audience is also very happy. Why not?
The only problem is that boss Jia's routine has been learned by Motorola and Nokia. They also like to hold press conferences, which is very uncomfortable!
Is this plagiarism? Can you sue one!
This year, Nokia and Motorola have held three or four mobile phone press conferences.
Well, in the age of functional machines, it is very common for a brand to launch multiple models every year.
It's not the same as now. A 12 is also launched with 12mini, 12pro12promax and other family buckets. They are seriously launched. There are a variety of models, and they are basically different in appearance and shape.
For example, in 1997, until August, Motorola has launched seven different models, while Nokia has fewer, but there are also six.
More than half of the new models launched by the two companies this year have added game functions. Among them, Nokia has obtained Nintendo's game license and obtained the porting license of many Nintendo classic GB games.
Motorola has obtained the permission of Atari. The former game overlord is still alive and is still launching game consoles. It just survives.
But unexpectedly, their original games in the pixel era can still create a good profit for them.
After all, mobile phones these days can only add some pixel games.
However, after the event, many professionals said in the strange media that this is completely copying thousands of mobile phones. It is a shame that Americans should have the spirit of independent innovation.
Well, it's unthinkable for Americans to criticize their own people for copying Chinese ideas in another world.
Therefore, Motorola and Nokia have gathered their strength and want to launch a new super mobile phone to completely eliminate the arrogance of Daqian.
However, it is obviously impossible for the three of them to hold a press conference at the same time this year. Finally, Nokia took the lead and released the Nokia 8810 on June 8.
This is a phone that Nokia is very proud of, first of all, in appearance.
After the flip phone was launched last year, this year's Nokia broke through again and launched the first slide phone in the world. It seems that Nokia is going to fight to the end on the cover.
Compared with the flip, the slide is obviously more cool. For a moment, the Nokia 8810 absorbs countless powder just by virtue of this shape.
But this time Nokia is not just polishing the shape. There are many new features on this phone that Nokia is proud of.
The first is the alarm clock function. Although the display time is standard for all mobile phones, it is the first to install the alarm clock on a mobile phone. This is indeed an innovative function of Nokia.
Then there is the calculator function, which is also the first new function on the mobile phone.
In addition, there is Notepad. Although this Notepad only allows users to input no more than 27 English words at most and make up to 8 records, it is a real notepad that can help users record some key information when they can't find paper and pen.
Anyway, Nokia has really made great efforts on the new mobile phone this time. Both the shape and function are very perfect. Although the final price is $2999 as last year, it has made great progress compared with last year. No one says that the price is wrong.
Then there was the press conference held by Motorola, but it was obvious that Motorola had miscalculated because their new mobile phone crashed with Nokia again.
Motorola also designed a slide phone this time, but unfortunately, the final phone style is similar to Nokia. If you don't rely on color and some details, many people can't even tell who these two phones are.
In fact, the research and development of these two mobile phones started synchronously, and there was no problem of who copied who. However, due to Nokia's preemptive release, Motorola became very passive, and the mobile phones finally released were accused of plagiarism.
But fortunately, Motorola still has innovation in functions. Although it collided with Nokia on alarm clock and calculator, and Motorola doesn't have a Notepad!
But Motorola has a voice Notepad!
Although users can't use words to remember events, they can turn on the recording function and record a voice to remind themselves, which is not as tall as Nokia.
Moreover, since he came back from China, Christopher's head seemed to be enlightened. He didn't want to lose to Nokia in any price. Especially when he learned that the first launch of Nokia's new machine was still $2999, Christopher offered a price of $2499, which was $500 cheaper.
In an instant, Motorola's new machine exploded in the audience. Although it was released two weeks later than Nokia, in only one week, the sales volume has caught up with Nokia 8110.
Nokia was shameless and directly announced the event. The price was temporarily reduced by $500. Angrily, customers who spent $2999 on Nokia 8110 wanted to jump from a building.
However, despite the hot fight between Nokia and Motorola, they still keep a close eye on Daqian, because Daqian's latest mobile phone has not been released. God knows if Daqian 3 will launch any new features against the sky.
But Daqian 3 hasn't appeared yet, and two new competitors suddenly came.
One is Sony, which strongly announced its entry into the mobile phone market, and then launched the world's first music mobile phone.
Well, don't get me wrong. It's not the main sound quality step by step. On the contrary, the sound quality of this music phone is very bad, but it can play a whole song, and can store up to 12 songs. It has become the first mobile phone in the world that can play song music.
This was an out and out black technology at that time, but it seemed normal to think that Sony itself was the world's first-class electronic music leader and could launch a music mobile phone.
As a result, Nokia and Motorola did not enjoy the limelight for long, and Sony succeeded in seizing them all.
However, Sony did not steal the limelight for long, and the second entrant came.
On July 10, 1997, Samsung also announced the launch of its latest mobile phone: Samsung Galaxy.
Do you have any selling points for this phone?
In fact, there was no selling point. Although it was the flagship configuration at that time, it had the same sliding cover, game function, calculator and alarm clock function, it looked a little ugly, and these hot functions had been released first by others.
However, Samsung mobile phones have another huge advantage, that is, price.
Samsung Mobile announced that the selling price of their mobile phones should not be 2499, let alone 2999. Even 1499 of thousands of next-generation mobile phones have broken through, and people only need $1299 each.
Wow, this price advantage is against the sky. It can be comparable to Daqian mobile phone 3.
In particular, Samsung's brand itself is more important than Daqian, which makes many users who were originally waiting for Daqian 3 can't help but buy a Samsung Galaxy.
For a while, there were four competitors in the mobile phone market. The whole mobile phone market in 1997 was booming. Since June, the total global mobile phone sales in a single month have exceeded 5 million, more than double that in the same period last year.
Coupled with the entry of major electronic enterprises around the world, many people find that the mobile phone era is really coming.
And last year's third place mobile phone sales, with total sales second only to Nokia and Motorola, what will be the answer paper this year?