Chapter 1308

Of course, there is another crucial factor why Daqian entertainment has such a serious performance decline, that is, the light and shadow supermarket has been separated from Daqian entertainment and established Daqian culture, a brand-new subsidiary.

Anyway, thousands of people are used to stripping a business from boss Jia and then establishing a separate company.

As the name suggests, Daqian culture is a collection of Daqian's copyright business, the most important of which is the light and shadow supermarket, as well as the authorization of various copyrights.

These are also the two main profit directions of Daqian culture.

The former made an amazing profit of $1.8 billion by selling VCDs in the global market last year. In the second half of 1997, with the rise of MP3 and the emergence of online light and shadow supermarkets, relying on the way of selling MP3 songs, they made about US $180 million. As soon as Daqian culture was established, the annual sales performance reached US $2 billion.

In this regard, Daqian entertainment said it was very injured. Originally, these achievements should be theirs.

When the president of Daqian culture was reporting on his work, he talked to our boss Jia about a small thing, that is, the people of rolling stone records had proposed for the fifth time that their music could enter the light and shadow supermarket and be sold on the shelves, so he asked boss Jia if he wanted to agree to their requirements.

After all, now almost all music companies in the world will sell their music in online light and shadow supermarkets. After all, there is only such a way to earn genuine MP3 music.

Although many other companies have followed suit and opened their own online music mall, because of the monopoly position of Daqian MP3 in the market at this time, more importantly, the light and shadow supermarket has the most comprehensive music library in the world, so other online music supermarkets are not rivals of the light and shadow supermarket at all.

Either it closes down within a few days of opening, or it lingers in place, with little profit. This is the pleasant experience brought by the monopoly of market position.

However, due to the tough attitude of rolling stone records in the lawsuit, boss Jia simply issued a ban order, saying that Daqian would never cooperate with rolling stone records.

Therefore, although rolling stone records soon offered to put music on the shelf in the light and shadow supermarket, it was directly rejected by Daqian. At the beginning, rolling stone records were still tough. You don't want it. I don't serve it yet.

But soon, rolling stone records found that the sales volume of the traditional tape and CD market began to collapse, replaced by the rapid growth of the film and music market.

This is also normal. After nearly 60 million MP3 players have been sold all over the world, except for a few enthusiasts, most users will certainly give up the cumbersome tools such as tape or CD and embrace higher modern music equipment and experience.

Although the problem of MP3 piracy has not been solved with the emergence of official genuine stores, on the other hand, although the payment rate of genuine music has decreased, the number of users has increased a lot because it is very convenient to download music. As a result, the total number has increased a lot.

Music companies all over the world have made a lot of money in the electronic music market because of this wave of MP3, and their income is much higher than before.

Only rolling stone records, because it lost the MP3 market, led to a decline in financial reports, and even a huge loss in the whole 97 year, which made the management of the whole rolling stone crazy.

They put down their face and applied to the light and shadow supermarket four times in a short week. Even if Daqian refused each time, they still submitted their application indomitably, and their attitude and words became more and more humble every time, so they were almost a dog.

"That's right!" boss Jia touched his nose and said, "well, you tell rolling stone people that if they use simplified Chinese in all official websites, media, products and so on, and add the prefix of Wan province to their company's address."

"In addition, when they release all the copies involving the company's name, they must be famous, such as Huaxia Bay rolling stone records, etc."

"They hang five-star red flags in all parts of the company, sing the national anthem at work, and take pictures of Ma Lie's first mate or something."

"Also, when introducing themselves, all their artists must also add the prefix that I am XXX of Huaxia Bay province!"

"And..."

……

Boss Jia offered dozens of conditions at one go.

Finally, we should add "we should send someone to check regularly, otherwise we will remove the products from the shelves at any time."

Anyway, if rolling stone records really do so, it will become a more red and professional enterprise than Chinese state-owned enterprises.

"Well... Rolling stone records won't agree. After all, they did so. Those poisonous vegetables in the Bay will..." the president of Daqian electronics wiped the sweat on his forehead.

"It's their business whether to do it or not. We just raise conditions!" boss Jia said aggressively. He used these conditions to block the rolling stone records back, and didn't expect others to promise.

Unexpectedly, rolling stone records agreed. After a week of careful consideration and direct re-election of the board of directors, they completely agreed with boss Jia's requirements and even passed the inspection of Daqian inspection team.

For the sake of other people's hard work, boss Jia naturally can't break his promise and can only let the music of rolling stone record go on the shelves. However, boss Jia is very curious about whether people in Wan province will tear up the rolling stone record if rolling stone records do so.

Later, boss Jia learned that after accepting the conditions, rolling stone records directly moved the company's headquarters from Wan Wan to Hong Kong, and even registered a new company in Hong Kong, making the new company the nominal head office of rolling stone records. Instead, its headquarters in Wan Wan became a branch.

Now even if there is something wrong with Wan Wan, there is no way to take the rolling stone record, and Wan Wan doesn't even dare to toss the rolling stone.

Because rolling stone records still pay taxes to Wan Wan through Wan Wan branch. If Wan Wan tosses rolling stone, rolling stone will directly transfer all business and taxes to Hong Kong.

It doesn't matter who pays taxes anyway. Moreover, the assets of cultural companies such as rolling stone records are intangible. Wan Wan can't detain the assets even if he wants to detain them. You have the ability to detain all those songs!

In a word, rolling stone records became the first model of both red and expert in wanwan enterprises. Later, for the United Front, it even received a lot of domestic support, helped rolling stone records survive many crises, and directly opened up the huge domestic market in the future. The market value has increased more than ten times in 10 years, which is a blessing in disguise.

Later, when the president of rolling stone records mentioned this matter, he would like to thank boss Jia, saying that boss Jia pulled them back to the right path, which made boss Jia very painful, but he had to smile and encourage others to make persistent efforts. It's not too hard.