Chapter 1369

"This rover, please introduce it!" boss Jia asked curiously because he had never heard of this brand.

"This rover is the last choice!" Wang Chuanfu said with some regret. "This company is actually a legendary enterprise. This company has a history of 120 years. They first built bicycles. Later, they creatively added a small engine to bicycles and created the first motorcycle in the world!"

"Although it is generally believed that the motorcycle invented by Daimler group in Germany, which is now the parent company of Mercedes Benz, is actually the first car to mass produce motorcycles! According to the information released by rover, they had tried to install small engines on bicycles as early as 1982, and they also achieved success in the test, just because Because that kind of small engine is very difficult to manufacture and has the capacity of mass production, I gave up and was one step ahead of Daimler! "

"However, they launched motorcycles in 1903. They were the best motorcycles sold in Yingguo at that time. Later, they turned to producing cars. Later, in the war years, Rover turned to producing aeroengines at the call of the government."

"As a result, after the war, the company installed the aeroengine directly on the car, creating the most powerful car at that time, which shocked the whole market."

"Then came the golden age of Luofu automobile. They successively launched P3, P4 and P5 models, which became the best-selling model in Europe at that time, and once won the throne of the world's first automobile manufacturer."

"But since the 1960s, Rover has fallen into a trough. At the same time, Japanese cars with cheaper prices have entered the market. Rover was beaten into a rout. By the early 1980s, it was basically in a state of shutdown!"

"Later, Rover was sold to Yingguo airlines, but there was no result. In 1994, Rover was sold to BMW!" Wang Chuanfu said "In fact, from the traditional car making history, Rover is actually much stronger than Volvo and Citroen, but rover has stopped production for nearly 20 years. The company's current engineers, designers and even production lines are all BMW!"

"What they borrow is just the brand of rover. Rover itself has no physical production line except the brand!"

"However, it seems that the patent of rover is still in the name of rover, and their various technologies are also there. This is the only place where rover has the value of being acquired!"

"But these technologies and patents are also antiques of more than 20 years ago. Buying them back can't complete the technical upgrading. It's of great significance to buy them!"

"Moreover, after buying rover, BMW once tried to borrow the reputation and brand of rover to open up the high-end luxury car market. However, they found that customers don't eat Rover now, and the brand value of rover is not as high as that of BMW 7 series!"

"So after a short recovery, Rover soon announced to stop production, and BMW also had the intention to sell Rover!"

"Rover is just a helpless choice. After all, their technology is not enough. It is far inferior to the current Citroen and Volvo! But the price should be very cheap. It is estimated that it can be won at the price of hundreds of millions of dollars." Wang Chuanfu finally said.

"OK!" boss Jia nodded. "But I have a question. Why are the three brands you selected all European auto brands? Isn't America and Fusang the world's largest auto producer? Why don't you consider these two countries?"

"Because they can't buy it!" Wang Chuanfu said helplessly. "Fusang's auto industry is hot and dominates the global market. Now the whole Fusang is making money outside Mazda, and they still make money every day. They will never sell it!"

"As for Mazda, the company is very hard core. First, it is difficult for us to buy it. Even if we buy it in the future, their engineers will be in trouble. Buying it will only increase the trouble. Moreover, Ford has bought a large number of shares in Mazda."

"American companies are because their industries are too concentrated!"

"Although there are many automobile brands in the United States, in fact, these automobile brands are concentrated under the names of two group companies, namely Ford group and General Motors Group."

"Ford has three brands: Ford, Lincoln and mercury"

"GM has more subsidiaries, including Buick, Chevrolet, Cadillac, GM Daewoo, GMC, Opel, Hummer, Saturn, Pontiac, Saab, Horton and so on..."

There are so many brands under the names of the two companies, but in fact, they are just brand skin changing. All the patents and property rights of these brands have been transferred to the headquarters of GM and Ford.

Even if we can buy a brand from them, we can only buy a brand. We can't buy any technology, let alone production lines and engineers. It's worse than Rover.

"Moreover, the two companies are used to pride. If they open their mouth, at least billions of dollars, fools will find them!" Wang Chuanfu explained.

Boss Jia nodded and said nothing.

Well, in fact, our boss Jia doesn't understand these things at all. In his previous life, he only heard of these car brands and didn't understand the things behind these car brands at all.

So when he once heard that GM had so many auto brands that occupied a large market in China, he couldn't help exclaiming in his heart, "these are all GM brands!"

"Chairman, it's better to be early than late. You see..." Wang Chuanfu said carefully.

"You don't feel bad about spending my money, do you?" boss Jia snorted coldly, and then said, "go back and have a good sleep for me, clean up your image, and then go home to accompany your parents and family. In half a month, get up and go to Europe with me!"

"Yes!" Wang Chuanfu immediately shouted. Going to Europe at this time is obviously going to buy a car. The speed is really fast enough.

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"Wife, do you want to accompany me to Europe next month?" boss Jia came home and asked Zhu Qiushui with a smile.

"The child is still suckling. What are you doing in Europe?" Zhu Qiushui is white, just like Jia Yapeng.

"Buy a car!" boss Jia smiled.

"Elder brother, what car can't you buy in China? Unexpectedly, you have to go to Europe to buy a car. Do you want to buy the legendary most expensive car in the world, Rolls Royce silver charm?" Jia Jiafeng said. The guy didn't know when to go home. Looking at his old brother, he asked with a smile.

"Well, almost, I'll buy it for you!" boss Jia didn't explain to his sister that what he wanted was not a car

"By the way, would you like to go to Europe with me? My brother will take you on vacation?"