"Mr. chairman, what is the current situation of the instant messaging software market? Do we Microsoft have a good layout?" a director asked anxiously, "we can't make the mistakes we made in 51 search again!"

When it comes to 51 search, Microsoft is depressed.

Because 51 search was once on Microsoft's bed, Microsoft has even sent executives to negotiate the acquisition of 51.

If the acquisition was successful at that time, then 51 search, the strongest search engine in the network era, would become a subsidiary of Microsoft. To what extent is Microsoft's share price terrible now!

It is estimated that it will at least double. After all, the share price of 51 search has reached the level of $102 billion, which is less than $30 billion from the share price of Microsoft.

At that time, the damn executive, because of the price of tens of millions of dollars, directly gave up the acquisition of 51 search and gave up the super network company with the scale of hundreds of billions of dollars.

At this point, all shareholders of Microsoft have the idea of killing people. As for the executive, he was naturally separated at the first time.

Because of the infamous mistake of giving up 51 search, I'm afraid no Internet enterprise or financial enterprise will hire him in his life.

Although he is really innocent, after all, even if you let Bill Gates personally preside over the acquisition, he would be reluctant to give up tens of millions of dollars at that time.

After all, these tens of millions of dollars were enough to build three 51 searches at that time. Who can calculate that in just three years, 51 search has turned its market value thousands of times. It can only be said that network technology stocks are very magical in any era.

Cough, go back to business.

Because of the failure of 51 search, the shareholders of Microsoft thought of 51 search for the first time, although they didn't know much about instant messaging software.

It can be said that these shareholders have a very keen sense of smell.

"We are already in the layout. MSN is the instant messaging software we launched!" Bill Gates replied. "In mid-1997, we launched MSN. Now there are 18 million registered users in the world, 1025 active users who have logged in within one month, and 3.28 million super active users whose registration interval is no more than three days!"

"That's a good achievement!" the directors smiled when they heard that MSN had such a huge customer, but Bill Gates shook his head and said, "but we only ranked second in the market."

"What, and instant messaging software can surpass our achievements!" a shocked director asked?

"Yes, that's the instant messaging software called QQ. According to the information we can be sure, QQ has 25 million registered users in the global market, 5.8 million active users who have logged in within 12 months, and 5.8 million super active users!" Bill Gates said.

"Fortunately, the gap is not too big!" a director breathed a sigh of relief.

"But we did fall behind. Why did we lose to each other?" another director asked.

"Because we are a little late! QQ is a year earlier than us. At the same time, for nearly 10 months, QQ has no competitors and can enjoy the whole market!" Bill Gates explained.

"That's not surprising. It's very good that we can catch up a year late!" the directors nodded and praised one after another, but Bill Gates said with a worried face. "We can't be so optimistic. At present, QQ's data is in the lead, and the other party has begun to carry out large-scale marketing publicity in this market all over the world."

"For example, the marketing promotion in Fusang last month has achieved remarkable results. It has almost occupied the whole Fusang market. It is difficult for our MSN to obtain the market in Fusang!"

"At the same time, countries all over the world can also see the publicity of QQ, which means that QQ has begun its publicity offensive to defeat our MSN and dominate the whole market!" Bill Gates sighed.

"Even if he advertises, what can he do? We also occupy so many markets, and they can't take it!" said a director with a grin of disdain.

"No, they can really take our market!" unexpectedly, Bill Gates shook his head and said seriously, "Dear directors, software is different from other software!"

"Other software can exist at the same time. Once users get it, it's hard to take it away. But instant messaging software is different!" Bill Gates sighed "Instant messaging software, in the final analysis, is a software for communication between people. Whether a software is practical or not does not depend on whether the function of the software is comprehensive, but how many friends use the software."

"Let's make a very simple assumption that a person can contact 20 real friends on QQ. At the same time, there are only 5 real friends on our MSN. What software do you think this person will often use?" Bill Gates asked.

"Naturally QQ!" the directors said without thinking.

"That's right. If you encounter more friends on any software, users will naturally tend to use one software, so as to reduce the use time of another software."

"This is not the most terrible. The most terrible thing is the remaining five friends who use MSN. When they find that they can contact one less real friends on MSN and one more friends on QQ, how will they choose?"

"Suck!" hearing Bill Gates' words, all the directors took a breath. This scene was very terrible when they thought about it!

"Therefore, instant messaging software is different from other software. It cannot be inclusive! If any software can occupy enough users, the software itself does not need to take any monopoly measures. Users of other software will naturally give up their original instant messaging software and gather in this software."

"Finally, more than 90% of users will focus on the same instant messaging software, and then the whole market will become unshakable. No software can defeat the Big Mac like opponent. Unless they have the ability to attract all the Internet users in the world to their own software at the same time, these users will go back sooner or later!"

"Directors, instant messaging software is a winner take all market. As long as one person wins, he can occupy the whole market, and other opponents have no other outcome except the grave!" Bill Gates finally concluded.

Winner take all is a term familiar to all Microsoft people, because the world's largest winner take all product is the computer system.

Whoever wins will win the whole GUI system market. There is no second force!