At the beginning of 1998, when Jinshan software was at its weakest, boss Jia did not hesitate to buy the whole Jinshan software for less than $30 million. Then Jinshan software and BiliBili merged to become a company.
Qiu Bojun, the former chairman of Jinshan software, took the initiative to exchange his shares for cash and completely withdrew from Jinshan software because he was already depressed.
Lei Jun, the former general manager, was retained by boss Jia and became the vice president of Bili Bili, that is, the unknown newcomer in front of Ma Yun.
"Chairman, according to your instructions, we have reconvened a large number of programmers to develop WPS, and added more than 10 versions of the world's major languages such as English, French, Spanish, Arabic and Russian." Lei Jun reported to Jia Yapeng with an excited face.
"Ma Yun, look, this is the weapon we use to attack Microsoft!" boss Jia said with a smile.
"That's it?" there was a trace of disdain on Ma Yun's face, which made Lei Jun, who was originally smiling, look at Ma Yun with a few threads of dissatisfaction on his face.
"Of course!" boss Jia said with a smile. "In fact, I'm very interested to know what would happen if WPS did it to Microsoft again!"
"Chairman, do you want to promote WPS pirated software all over the world and then misappropriate Microsoft's office software market as revenge?" Ma YunRuo asked thoughtfully.
"No, there's no need for such trouble and fishing for fame. We don't engage in piracy. We'll give it free!!!" boss Jia said with a smile.
————————————
On November 1, 1998, when Bill Gates, chairman of Microsoft, got up from bed in the morning and took out today's newspaper from the mailbox at the door. When he started reading according to his habit, he only glanced at the coffee cup in Bill Gates's hand and fell directly on the table.
The whole coffee cup burst in an instant. The black coffee saw Bill Gates. He didn't notice it. His face was just iron blue.
What makes Bill Gates hit himself is not news, but an advertisement that occupies a whole page of the newspaper.
"Daqian WPS office software, your best work assistant!"
This is the slogan of this advertisement, but this sentence is not important. The important thing is that it occupies the C position of the whole page of the advertisement and almost fills the whole page with the line "thousands of WPS: Global permanent free"
Just five minutes later, the senior executives in charge of the office department called. Bill Gates, who was originally on vacation, asked all senior executives to return to the company for a meeting immediately.
"Chairman, according to our survey, such advertisements do not only appear in the New York Times. The same advertisements have been published in the ten major newspapers in the United States. At least more than 500 newspapers in the world have also appeared the same advertisements, which can be said to cover more than 80% of users!"
"Chairman, not only that, Daqian WPS has opened download websites in 132 different countries all over the world. There is no cost or charge. Just click to download on the website and you can download the complete Daqian WPS office software!" an executive reported.
"Not only that, chairman, you know, there is a steam game store in front of my house. I pass by that store every day when I go out. As a result, today I found that there is a huge poster at the door of this steam game store that almost occupies the whole door, which is the advertisement of this thousands of WPS."
"This advertisement clearly says that they have all the functions of our office, and they can not only download them online, but also buy the installation disk directly in the steam game store. The steam game store doesn't charge any other fees, only charges $1 for a CD!"
"One dollar a piece!" everyone at the scene took a breath. The CD of their office software was worth 99 dollars a piece, and an empty CD on the market did sell for only one dollar.
"Crazy, the big Qian is crazy. What are the benefits of doing so? These advertising investments are at least tens of millions of dollars, and steam game stores... Well, this is the big Qian's own industry. They don't charge money, but it's still crazy. It's incredible that they invest so much money in a software that doesn't charge money. Don't they want to make money?" The executives said in disbelief.
"No, they don't want to make money, they don't want us to make money!" Bill Gates licked his lips and said reluctantly.
Bill Gates said that other executives also responded that this WPS is under the banner of permanent global free. Obviously, both individual users and enterprise users are free and can be used without any cost.
On the other hand, Microsoft office, which has occupied most of the market, is different.
First of all, Microsoft office is a fully charged software. Although individual users can use pirated software, it is only because Microsoft will not investigate the responsibility of pirated software. Many individual users will choose to spend money to buy genuine office software.
As for enterprise users, it is impossible to escape the clutches of Microsoft. At this time, 78% of enterprises in the world use office software, and the remaining 22% use Apple's paid office software.
In office software, Microsoft's net profit exceeds $3.8 billion a year just by charging licensing fees.
What's more, this is only the licensing fee of office software, not the buyout fee. The authorization is collected once a year. In other words, the profit of $3.8 billion is the leek that can be harvested once a year. It's simply not too delicious.
At this time, office software has become the fourth major profit source of Microsoft, which is an existence that Microsoft can't ignore.
But now, there are thousands of free WPS, so I want to know how companies that spend more than $3.8 billion a year to buy office software will hold WPS in their hands.
There is also a problem that WPS wants to completely take away the office market. That is, if this WPS is nominally free, but the use experience is extremely bad, far worse than office. The most important thing is that it is not compatible with the office format of office and cannot open the old version of office files, it will be less threatening.
Unfortunately, when several Microsoft testers, with a black face and holding the test report, Bill Gates knew that the crisis was coming.
Sure enough, according to the tester's report, office has 98% of the functions of WPS. At the same time, WPS has added at least dozens of new functions, but these functions are also very practical. Even these testers can't help but want to replace office with WPS.
Well, these functions are summarized by boss Jia according to the future office software. Of course, they can beat the pain points of the market.
Secondly, the fluency of the software can be comparable to that of office. Even when dealing with some work, the reaction speed is faster.
Finally, there is the compatibility problem. WPS can be perfectly compatible with all old versions of office files, even Apple's office files.
In short, unless you take out the computer files before 1970, there will be no files that WPS can't open.