[PS: there are only two chapters today, which will be supplemented when updating tomorrow. I'm very sorry!]
Bill Gates felt that his decision was very fair and kind, but when the news reached the franchisee, it suddenly blew up.
First of all, most franchisees are very aggrieved. It's true that they sell inventory wrong, but the inventory is not stolen or robbed, but bought with their own money.
When the box game store fooled itself to join in, it never said that it was not allowed to sell its inventory.
And although these stocks were digested by the box game store, the problem is that the money was not given to them by the box game store, but lent to them. They have to repay the money and set a lot of interest.
Therefore, it is completely reasonable to sell your own inventory and replenish blood properly. There is no problem with all this.
In addition, these inventory games are purchased from Daqian, and when they are purchased, Daqian has drawn away their share in advance, so this batch of games have paid the share fee. Why should his box game store share 10% of the share? At the end of the world, there is no reason to charge twice?
Finally, the box game store asked them to repay the inventory loan immediately.
My God, their inventory game was originally sold at a 20% discount, and the money sold could not cover the loan.
Now we have to hand over 10% of the share, and then we have to repay all the loans in advance, which will kill them!
They switched to the box game store, which had already lost a lot of blood and carried a lot of debt. Finally, they changed their face and engaged in decoration. Although they didn't have much money, they also had an expenditure of tens of thousands of dollars.
The funds of many franchise stores are already about to collapse. Now the box game store has come to urge repayment, which is really not going to let them live!
As for those franchisees who cheated on subsidies, they collapsed even more when they learned that they were directly kicked out of the box game.
Once they are kicked out of the box game, they will lose all purchase channels. At the same time, they can't sell the game under the signboard of the box game store. What's more, they also press a batch of box game inventory in their hands. These inventory can't be sold and returned. They really can only eat ash in the warehouse and become a large amount of bad debt.
The worst thing is that they have a huge debt of up to millions of dollars. They are kicked all of a sudden. They even lose the ability to pay back the money. This is not giving them a way to live.
Yes, I cheated on subsidies, but it doesn't prevent me from being a good man. He can't force himself to a dead end by playing box games!
So this group of kicked franchisees collectively found the box game for negotiation. They expressed their willingness to compensate, return all subsidies and just stay in the box game.
For example, this attitude is still good, but at this time, the box game is immersed in the great victory of killing the opponent of steam game. At the same time, Microsoft has ushered in the peak market value of $600 billion. Everyone of the box game is nostalgic. They think they are already God. There is no need to give a good face to these franchisees.
These people are bitches. They betrayed the steam game before, and now they come to dig the corner of the box game. That's true. They must be killed with a stick and don't give any way to live!
Anyway, these franchisees add up to only more than 500. Regardless of the overall situation, kicking out can also save costs, which is a great good thing!
So the management of the box game was very tough and didn't give these franchisees any chance to turn back. Many franchisees fainted directly at the door of the box game, and then were thrown out of sight by the security guard of the box game.
In this group of franchisees, several of them lost their money to join, and they really lost their money.
They calculated that even if they sold all their wealth, they could not pay off their debts, protect their children, bear their debts all their life, and destroy the happy life of their family.
So, as soon as the franchisees were soft, they directly climbed up the roof of the box game building and jumped down directly in the noon sun.
At this time, many reporters are still covering the news of franchisees' protest. As a result, they directly photographed the scene of the jumper falling to the ground.
Well, the TV station broadcast the news at the first time. It's a big news that has increased the ratings!
As a result, the first big black material after the establishment of the box game was exploded, and it was the franchisee jumping off a building. For a moment, the thriving momentum of the whole box game was severely curbed.
Fortunately, Microsoft's public relations were good. A press conference was held at the first time to clarify the relationship with Microsoft. It was said that the box game was a normal performance of the contract. These franchisees broke the contract first, which led to being kicked out by the box game. The box game has no responsibility.
This is the most normal public relations in the United States, which is to use all legal means to throw away all responsibilities, so that they have no responsibility themselves.
It's reasonable. Without boss Jia's public relations skills that surpass the times, this public relations wouldn't have been said.
However, Daqian has demonstrated what is called pleading guilty and being beaten public relations several times, so Microsoft's public relations this time can be described as a failure. Many multimedia and audience expressed serious indignation at the contempt for life of box games.
A dissatisfaction with the box game began to brew in the hearts of the people. At the same time, the rising share price of Microsoft finally stopped by such a small margin.
The suspension was not long, and it took less than an hour in total. This is also a normal stock market fluctuation, so Microsoft didn't notice this small fluctuation.
At this time, the box game does not care about the franchisees who die at their gate. They are more concerned about the next performance of the box game.
Although less than half a month has passed since the last performance return, I have lost another half a month.
It's hard to imagine the whole box game.
After all, it is excusable to lose money before. We have to subsidize while being stockpiled to collect wool.
But this time, the activity of discount subsidy has ended, and those who collect wool from inventory have no courage, but they still compensate. What's the situation?
After a good study, the whole company found that the reason for losing money was that its share was too low.
Originally, the share ratio of steam game store was 5:3:2, that is, the game development company took 50%, the channel took 30%, and finally the dealer took 20%.
But now in order to compete for the market, the box game is changed to 7:2:1, that is, the game development company takes 70%, the dealer takes 20% and the channel takes 10%.
Originally, Microsoft thought that even if it had only a 10% share, the channel was a capital free business. As long as it could open up the channel, it seemed to be a sure bet.
However, after the actual reception, Microsoft found that the original channel was not a no cost business. According to the management of steam game companies, they were responsible for the recording, transportation, deployment and other tasks of game discs.
Most importantly, the channel also needs to be responsible for the publicity and distribution of the game. There are a lot of tasks, and those enterprises that join the box game are very used to throwing all these tasks to the box game.
Not to mention that the box game has no experience in these affairs at all, the key is that these things need a lot of funds. As a result, various costs are superimposed together, reaching about 15%. The 10% share charged by the box game can't even recover the capital.
"We must change the share proportion!" this is the final conclusion of the whole box game and the inevitable result, because capital can not bear losses. They want profits and huge profits.
So a management meeting was held up and down the box game to discuss how to improve their share ratio.
"The share of game companies is back to 50%. Anyway, the proportion of steam game stores is still 50%. Why do we earn less than steam game stores?"
"And now we have more franchise stores. They have no choice but to choose us!" so the executives immediately decided to pull the share of the game company back from 70% to 50%.
So as like as two peas, the game shop is divided into steam shops.
But the box game store still feels something wrong. It has almost monopolized the whole channel. How can it earn only 30%?
So with a stroke of pen, they decided to take another 10% from the franchisee and increase their own share to 40%.
Well, box games are not afraid of the rebellion of channel merchants, because these franchisees have completely offended the steam game store. They can't go back. They have no choice except the box game store!