Chapter 1679

Nintendo's super sunshine Mario is finally scheduled to go on sale on August 17, which looks more auspicious.

Don't be surprised. For Americans, any number associated with 7 is very auspicious. In fact, the whole west likes the number 7 very much, because it took God seven days to create the world, so 7 is naturally a very auspicious number, similar to 8 in China.

However, 8 of the Chinese people are rich and 7 of the American people are God. Therefore, it is very normal for the Chinese people to finally become rich and become the richest man in the world.

In fact, super sunshine Mario has been fully prepared and can be sold directly. However, it was changed to the 17th at the strong request of Microsoft, which delayed more than ten days.

The reason is very simple, because Microsoft needs time to warm up all kinds of publicity for super sunshine Mario. After all, Mario's brand value is a little sunset now. If you don't seize the time to carry out all kinds of publicity, you'll directly roll over.

In order to publicize super sunshine Mario, Microsoft spared no effort, or even did not consider the issue of profit at all. It approved the deputy secretary general a publicity fee of $50 million at one go. If it is not enough, it can be added. Anyway, it must fight the publicity and name of the game.

But when they really started to advertise, the project team was a little silly because they couldn't find a suitable publicity channel to advertise.

Originally, TV game advertising is the best choice, but the problem is that countless times of history have proved that TV advertising has little effect on games.

First of all, game players basically bid farewell to TV after having games. After all, the fun gap between TV and games is ten times. Real game players generally don't watch TV.

The people who watch TV are often children and their parents. The children's parents don't say it. They are very disgusted with games. It's basically a waste of expression to expect them to watch advertisements and sell games.

Children have no problem, but the problem is that children generally don't have toys like computers. They are loyal users of handheld computers and mainframe computers. The PC version of super sunshine Mario doesn't mean anything to them.

Even if they are really interested in the game, they can't play the PC version of the game. They can only buy the console version of Nintendo cheaper.

So after thinking about it, it's more cost-effective to advertise on the Internet, but when Microsoft began to plan the Internet and plan to advertise, they had a headache.

Because Microsoft suddenly found that they had no position to put online advertising.

This sounds incredible. Isn't it bullshit that Microsoft, the monopoly of the world's PC system, doesn't have a place to put online advertising?

But the fact is that although the windows system still occupies the global market, Microsoft absolutely dare not advertise through the system. Even in 2020, Microsoft dare not do this, let alone Hongmeng, a competitor.

Then Microsoft looked around and suddenly found that it had no platform for publicity on the network, so the $50 million could only be spent on other network platforms, or more accurately, the entrance of traffic.

Where the traffic of network users is large, where Microsoft wants to invest.

But where is the traffic?

Look at the traffic entrance of the whole network. There is no doubt that QQ is the largest traffic.

Now QQ has 66 million registered users in the world, including 39 million common users, and there are 28 million users who go online every day. In addition to 51 searches, this data can definitely crush the world.

Originally, it is reasonable for Microsoft to invest in QQ advertising, and Daqian's games only realize the counter attack through QQ advertising.

But it is impossible for Microsoft to advertise on QQ and understand everything.

Then there is 51 search. In fact, the traffic of 51 search is higher than QQ, but 51 search is just a search engine. It is just a tool for surfing the Internet. Netizens can't stay on the search engine for a long time!

Therefore, 51 search traffic is far inferior to QQ and can only rank second.

But now this second place is no longer within the scope of Microsoft's consideration, because the president of 51 search is a Chinese, and he also accepted thousands of investments at the beginning.

Although Daqian sold almost all the shares of 51 search after listing, so Daqian is no longer the major shareholder of 51 search, Microsoft still hates 51 search.

Then, the large traffic of the whole network, as well as Amazon and Taobao, which are engaged in online e-commerce. Daqian games also asked them for advertising before.

However, when Microsoft checked the details of the two companies, they were all Daqian's holding companies. Microsoft could only hammer its head with a bitter smile and put the two companies aside.

Then, Yahoo.

Well, the world's first portal, can cooperate!

This made Microsoft staff finally breathe a sigh of relief, and then wrote down the name of the first network enterprise on the cooperation list.

What about after Yahoo?

There are several failed websites that can't be mentioned. The background of these websites is 51 search, only pass.

In the future, the main traffic is light entertainment online, which is the world's first comprehensive entertainment website integrating pan entertainment industries such as genuine music, film and television, books and magazines.

Of course, at present, this website only has full traffic in the music section. After all, MPs all over the world need to download genuine music through this platform.

But from the name, we can know that light and shadow entertainment is another industry.

Well, down there are online forums around the world.

At present, there is no overlord in all global forums. There are all kinds of forums everywhere. No one can unify the world.

However, a 51 Post Bar website, which was launched in February this year, is rising at an unimaginable speed. They bought the top ten forums in the world at one go.

Yes, I bought all the 10 forums, and then merged all the posts, data and even registered players in the forum into 51 post bar, and then creatively created it. As long as I lose a word, I can create a new sub post bar model, so that 51 Post Bar occupies about 20% of the market share and users at one go.

Moreover, because the 51 forum has a one button entry button on the 51 search, almost all new Internet users will be directed to the 51 post bar. It is just around the corner that 51 post bar will unify the Jianghu in the future.

But the problem is, 51 post bar is obviously 51 search industry.