In fact, Microsoft can't be blamed for this time. This time it's all a thousand mistakes.

Why do you say that?

Because of this situation, the point card can directly go to the offline store to buy goods. In fact, it is copied by Daqian.

In fact, the terms of the whole store are directly copied from the terms of the steam game online store. The box has only been reviewed two or three times before and after, and some of the terms that are obviously inconsistent with the actual situation have been changed.

But this clause is obviously in line with the actual situation. After all, both sides have offline stores. There seems to be no problem.

But the problem is very serious, because the box game only copied the rules of the steam game online store, but did not know that the steam game online store and its subordinate offline stores separately signed new cooperation terms.

There is a clear provision that once users use points to conduct offline transactions, whether they purchase the entity version directly online or use points to purchase the entity version, all revenue sharing is calculated according to the sharing of offline sales mode, but 5% of the point card sales channel cost should be deducted before calculation.

In this way, the offline stores of Steam games welcome players to buy goods offline. After all, they also have some income.

Moreover, because the number of franchisees has decreased a lot, the sales data of the remaining franchisees are very considerable. The actual income of most franchisees has more than doubled before the opening of online stores. These franchisees have made a fortune.

But the box game store doesn't know this. They just copy the rules published by the online store... They don't have time to set their own rules carefully. Instead, they think it's very reliable to copy other people's rules. After all, if there are any loopholes in it, everyone has loopholes and no one can escape.

Of course, the most important thing is that the box game store is in a hurry. They really don't have time.

Together, this situation led to the most painful scene in the history of the game.

In later generations, people in the whole game industry unanimously said that this was one of the most painful days in the history of the game.

Because the franchisees of the box game store refuse to sell their goods to users who come to buy things with point cards. After all, they really have no profit at all, and even have to discount money.

As a result, a player with an explosive temper fell into a state of out of control. After a long time of scolding and blaming with the shopkeeper, and after the shopkeeper's husband and wife shouted "you can kill us if you have the ability, get out if you don't have the ability", the angry player took a pistol out of his pocket and shot violently inside the shop, The shopkeeper and his wife were all killed, and even two innocent melon eaters were affected.

After discovering that he had made a big mistake, the player chose to end his life with the same gun.

This is the August 27 massacre that shocked the whole United States. The shooting shocked the whole United States and made all Americans call out. Why did this happen!

You know, this is not an American who has been used to all kinds of campus shootings in future generations. Now, the United States is basically at the peak of life. It claims to be the safest country in the world (in fact, it has never been). It has the highest quality and most peaceful citizens. They can't imagine that such a thing would happen in their own country.

As a result, all kinds of thorough cries appeared.

The American media naturally can't let go of this news. Therefore, all kinds of news that have been suppressed by Microsoft have been completely broke out.

A few days later, the powerful American media directly published the full text of the incident investigation. This article is very clear about the whole incident investigation.

In addition, it adopts the narrative method from simple to deep. At the beginning, it briefly describes the process of what happened, and then puts forward a question: why do almost all box game franchisees refuse players to use point cards to buy games? After all, this is a reasonable requirement written in the rules and regulations!

After a detailed investigation, the reporter found that there were many contradictions between the franchisees of the original box game and the box game itself. The two sides had a huge conflict because of the uneven distribution of interests, and even several franchisees of the box game jumped from the top of the box game building.

But because of some mysterious forces, these news were suppressed and no one reported.

In these things, the interests of box game franchisees have suffered huge losses. With the emergence of box game online stores, the sales data of box game franchisees have been directly cut by more than half. Needless to say, when players take point cards to buy goods offline, box game franchisees can't earn a penny, which is the reason for the tragedy.

It is conceivable that when such an investigation is detailed, the facts are sufficient, the case logic is clear, and hundreds of franchisees and game players directly participated in the interview, and then put out multiple contract texts of box games as evidence, the fate of the box store will be determined.

First of all, tens of thousands of franchisees of box games collectively participated in the protest against box games, and their stores were directly closed.

At the same time, the relevant departments in the United States have also directly entered the investigation state, and ordered the box game to be closed for rectification... In fact, the relevant departments do not want to do so, but the people's emotions are very angry. They have to make such a decision for the sake of votes.

Then, the situation faced by the box game can be imagined. The whole box game is in turmoil. A large number of employees feel inexplicable fear and uncertainty about the future. When they hurried to contact the bosses of Microsoft and Nintendo for help.

Nintendo directly withdrew all its employees and expressed its willingness to sell box game shares.

Microsoft announced that the box game is controlled and operated by Fusang. Microsoft's parent company is only responsible for providing financial support. Microsoft itself is also a victim. They are not responsible for the box game.

Although Microsoft wants to cut off all the relationship with box games at this time, indicating that box games have nothing to do with their own dime, fools know what role Microsoft plays in box games.

Before, box games caused Microsoft's market value to soar, so now box games make Microsoft's market value fall sharply again, which is also a very reasonable thing.

Then within a week, Microsoft's total market value fell below $100 billion, the lowest since 1996.

At the same time, Bill Gates announced that he would resign as chairman of Microsoft and bear all the mistakes, hoping to recover the market value of Microsoft.

But it was of no use. In the next two months, Microsoft's total market value even fell back to less than $50 billion. Microsoft's accumulation for a full decade disappeared overnight.