Chapter 1687

When the box game online store is constantly tossing about, the steam game store is developing very smoothly, because boss Jia generously returned all the income of Warcraft 3 to the players for free, and then directly let the box game store take off.

Some people may see that Daqian lost more than one billion dollars in revenue, but this is a marketing method that has been written into marketing textbooks in future generations.

First of all, because of all the returns, steam games have definitely made a wave of people's hearts. After all, players these days have not seen all kinds of free routines, and they don't know what it is to fight more and more money back, so Daqian has steadily harvested a wave of people's hearts.

However, this is not the most important thing. The most important thing is to use the returned points to cultivate users' habit of consuming and buying games in steam game stores.

At the same time, it also retained a large number of game manufacturers.

The point of retaining game manufacturers has been mentioned before. In order to get the expenses that must be consumed, those game manufacturers are enthusiastic about joining, and even signed exclusive contracts one after another, just for the huge profits of more than one billion US dollars.

On the other hand, it is the further solidification of Steam games to players.

First of all, the refund of Steam games is 6900 points, which is the price of Warcraft 3.

But the problem is that not all games dare to sell at this price. The price of most games in steam game stores is below $30.

In this way, unless carefully calculated, 6900 points will never be spent, and there will be less than 1000 points left.

Many players are very unwilling. At least this 1000 points is $10. It's a pity not to spend it.

But there are few games less than $10 in the steam game store. Even if there are, they are small games with pixel quality, and most players won't be interested at all.

So, charging a little more money to buy better games seems to be a good choice.

For example, the price of EA's simulation city is 1900 points, so as long as I recharge $9, I can get $10 cheaper and win such a popular and fun game recently.

In short, these 6900 points make at least half of the players reach the fact of second recharge consumption in the steam game store.

At the same time, the convenience of the steam game store is also reflected. After all, you can download things with a little mouse at home. Who is willing to buy physical games outside!

Such a fast consumption experience makes many players who have consumed twice indulge in it. From the bottom of their heart, they think that buying games online is much better than buying games offline.

Then they formed the habit of buying games online.

Afterwards, the sales volume of Warcraft 3 in the online store of Steam games was 89 million, which brought 89 million customers.

Among the 89 million customers, 47.56 million had the second consumption within one year after consumption, and then 31.47 million had the third consumption.

Finally, in 2002, steam Games achieved 112 million registered users, 78.45 million basic users who purchased games once a year, and 37.8 million regular users who purchased games more than three times a year.

There are 12.47 million loyal users who have purchased games more than five times a year.

There are 3.76 million loyal users who buy more than 10 games and spend more than $500 a year.

Although this is the data two years later, two months after the start, these data have been very exaggerated. Even before the box game fell, countless game companies have completely moved all their games to the steam game network platform.

Anyway, the service of the steam game platform is very good. All registered companies can have a simple background. They can control their own sales web pages and price settings by themselves only through the review of the steam platform, which is very convenient.

When these game manufacturers settled on the platform, they found a more severe challenge, that is, how to make users of steam game platform pay attention to themselves.

The simplest way is to get the recommendation of steam game platform.

At this time, the steam game platform already has more than 5000 different PC games, but the steam game platform websites add up to only a few 26 recommended positions.

Among them, the best is the cover recommendation on the top of the home page. Through the experience exchange of these manufacturers, it is found that as long as the cover recommendation on the top of the home page can be obtained, the sales volume in that day is at least 30000 copies.

Then there are three recommendation positions at the next level, and there can also be 10000 initial sales.

The remaining more than 20 recommendation positions can be sold for at least 2000 copies.

In addition, there are still many recommended positions on the classification page of the game platform, but all the recommended positions add up to almost more than 100, which is very difficult to meet the needs of all game manufacturers.

How to get such a recommended position is to let all game manufacturers scratch their heads and ears, because half of the recommended positions of the steam game platform are given by the editors of the game platform according to the playability of the game after playing the game.

Although it sounds like it is determined according to the quality of the game, in fact, the control is firmly in Daqian's hands, which is why no one dared to refuse Zhou Hongwei's proposal before.

Because if you refuse, you don't have to do anything else on the steam game platform. As long as you never give you a recommendation, your game will lose millions of income.

In addition to these recommendations, there is another recommendation, that is, discount recommendations.

It's not that this recommendation spot is bought at a discount, but the steam game platform has created an activity called Wednesday discount day. A batch of special discount games will be launched on Wednesday, with a fixed number of 50 models. The discount is determined by the manufacturer, with a minimum requirement of 20% discount and no limit at most. Then recommend these discount games on the home page, which is a means to promote sales.

Therefore, Wednesday was also called the players' hand cutting day, or the crucifixion day of Jia God, because on Wednesday, the steam game platform can achieve huge sales performance, allowing players to cut their hands and making boss Jia cry.

Boss Jia is going to cry, and the manufacturers are naturally going to cry, but even if they cry, these manufacturers will cry and give the game to boss Jia for a discount.

However, because the number of games on each discount day is fixed at 30, but there are at least 500 games that want to lose money at a discount, how to do everything to get the favor of boss Jia and squeeze yourself into the list of 30 discounts is a great test of the work technology of major game manufacturers.

It is through these large and small recommendation positions that boss Jia keeps holding all game manufacturers to death. Whoever doesn't obey will not give you the opportunity to lose money and discount.

This is similar to the way that later manufacturers use overtime to control employees!