Chapter 1842

Is it wrong for Microsoft to announce that the new system is free?

Of course, there's nothing wrong. Although it's a little late, it's still a long way to mend. After all, there are still some basic disks of Microsoft. If Microsoft is also free, maybe it can come to the northern and Southern Dynasties with Daqian.

But the problem is that Microsoft made the most generous decision, but it also made the most stingy decision.

That is not to return the money of all users who have paid for the genuine Windows Vista system.

Suppose you are a genuine user, and your front foot just spent $199 on Windows Vista, which is regarded as an unjust product by others. It can be regarded as spending money on feelings.

However, the offline Windows Vista can also unlock Microsoft's own 3D pinball games. There are no games in the online version. These are red fruit benefits, which must be worth $199.

Then tell those offline sellers that our policy was wrong. The offline version is not free, so you can still sell it, so you don't have to return it. If you can't sell it, it has nothing to do with Microsoft!

Then you can imagine the anger of these offline sellers.

Have you ever seen that the periphery of a luxury version is not packed in a box, but in a plastic self sealing bag, which is later distributed to various offline sellers, and finally pasted on the box with a packaging bag?

Are you willing to spend $199 on the offline deluxe version in the case of the online free version?

Believe it or not, Microsoft believed it, but the sellers didn't believe it, so all kinds of trouble began in front of Microsoft. Finally, all the sellers jointly sued Microsoft. Anyway, the trouble was very big, and it was Microsoft related news for some time.

In fact, in this case, you can't say that Microsoft's behavior is too stupid. On the contrary, Microsoft is actually very smart.

First of all, Microsoft doesn't have to pay back the dealer's purchase price of nearly more than $100 million, which is very important for Microsoft, which is short of money at present. If it really wants to pay this $100 million, Microsoft will sell itself.

Secondly, Microsoft is not afraid to offend dealers at all, because Microsoft no longer needs dealers. This is the case with Hongmeng next door. 99% of them are downloaded directly from the Internet. There is no place to sell Hongmeng CDs all over the world, except for the few physical stores left in the steam game store, or the CDs of Hongmeng system burned by some installation stores.

Since Microsoft doesn't need dealers anymore, it's natural to kill the pigs of dealers.

Finally, the heat of this matter is very high, and the media stir up one after another. Without spending a penny on publicity funds, the news of Windows Vista selling on the Internet for free has spread all over the world through these lively media. This is simply a textbook Level negative marketing!

Although the reputation of negative marketing is not good, negative marketing is also marketing. Don't you see, at the moment when the original God was just put into public beta, how much players hated it and how smelly the reputation of plagiarism was, how fragrant the original God is now.

Now even the most junior marketing students understand that no matter positive or negative, as long as there is news, it is good marketing.

So this wave is Microsoft's victory!