Chapter 1896

[PS: it's all about mobile phones. The author Jun thinks it's too watery after writing. Readers can read and subscribe by themselves. I'm really sorry! In addition, I'm very sorry. Mphone was launched in 2005, so this time it should be mohone5, not 4. Here's an apology for you.]

"Daqian is bound up in a cocoon this time. I'm afraid the sales of mphone will not explode directly!" Stephen elop, the new CEO of Nokia, said generously and enthusiastically to all employees of the company at the company's internal high-level meeting.

But in fact, the most difficult thing now is Nokia, because Nokia has fallen out of the top 5 in mobile phone sales.

It sounds like a very incredible thing, but it is.

In fact, there was something wrong with Nokia before 2005.

First of all, on the mobile phone camera, since Daqian put the camera function on the mobile phone, almost all mobile phone manufacturers boast about the progress of their mobile phone in camera technology when they release new mobile phones.

But Nokia is not. Although Nokia has also added the camera function, Nokia's pixels have not increased much, and the photo pixels taken are not the best. Even the camera effect of Nokia's most expensive flagship phones is not as good as that of secondary phones such as Samsung and Motorola.

The then president of Nokia once told the media that Nokia's R & D goal for mobile phones always focused on the most basic communication functions of mobile phones, and ensuring a good telephone experience was the most important thing for mobile phones. Other things such as taking photos should be handed over to other more professional devices.

The president also gave an example on the spot. He said that you may take some interesting photos with your mobile phone, but when you want to take a personal photo, certificate photo, landscape photo, or travel, you will still choose to carry a camera instead of using your mobile phone to record your journey.

Therefore, it is enough to record beautiful moments for mobile phone photography, and the rest is handed over to more professional equipment.

The CEO undoubtedly said Nokia's choice at that time, which also won a lot of praise at that time, but Nokia's total sales began to decline slowly. Although Nokia was still the world's largest sales leader at that time, if you look carefully, you will find that many new faces have appeared on the list of the top 10 mobile phones in the world.

For example, blackberry and apple phones in the United States, HTC in Bay, and waveguide in China, Nietzsche.

The five brands that have joined the mobile phone industry for only two or three years have almost changed the top ten. Except for the original Nokia, Samsung, Daqian, Motorola and Sony Ericsson, all the other mobile phone brands have fallen behind.

Among them, the BlackBerry mainly plays a super keyboard, which is the kind that puts a computer keyboard into the mobile phone.

Apple focuses on video communication services.

HTC focuses on the full screen.

Waveguide and Nietzsche focus on low prices.

In addition to their own characteristics, these five enterprises also have a comprehensive feature, that is, they constantly publicize how advanced their cameras are and how they can hang Daqian's cameras... Well, they refer to the cameras of Daqian's flagship mobile phones released last year.

Among them, the best camera imaging effects are waveguide and Nietzsche, because these two enterprises are members of Daqian group army. People directly get Daqian's second best camera from the group, and even directly install the camera of Daqian mobile phone at that time. Of course, the camera effect is good.

However, Nokia did not. It is still the same as before. At most, it focuses on various colors, strange screen sizes, mobile phone opening methods and so on. Gradually, it has begun to decline in the market. However, before 2005, Nokia was still a well deserved mobile phone boss.

It was not until 2005 when Daqian launched the mphone mobile phone that Nokia began to decline.

Daqian introduced a new concept of personal terminal. After replacing the concept of mobile phone, the concept of personal terminal began to popularize rapidly, although we are still used to calling this thing mobile phone.

However, all users have naturally divided mobile phones into two different types: personal terminals and traditional mobile phones. At the same time, there is no doubt that personal terminals represent the final development direction of mobile phones. Almost all enterprises adjust their enterprise operation concepts at the first time after the release of mphone, They began to fully develop and launch their own personal terminal mobile phone models.

Among them, waveguide and Nietzsche are the fastest. Also due to the relationship of Daqian group army, they obtained Daqian's special authorization to directly install Daqian's mobile phone system on their own mobile phone. Then they made do with themselves to get a set of solutions, and finally launched their own personal terminals in 2006.

Although the configuration of these personal terminals is far from that of mphones, the price is cheap. One is only $999, which is also selling crazy in the global market. It even helped Nietzsche and waveguide to slowly break away from the original positioning of cheap mobile phones.

Then there is apple. In fact, apple feels very depressed, because Apple has begun to develop personal terminals as early as 2001, but Apple has too little accumulation in mobile phones. Historically, it did not launch the first smartphone until 2007.

This time, although Apple accelerated some under the mphone design, it only launched the iPhone at the end of 2006.

As a result, as soon as the mobile phone was launched, it began to be scolded and copied. It copied the mphone from beginning to end, regardless of the appearance, design, screen, App Design of the mobile phone, and even the name.

Oh, I'll match the phone with the m of the mphone. Is it cheap or not!

So although Apple explained that iPhone means Apple phone, that is, Apple phone, just Apple

It sounds closer to the scale of I, so it's directly named iPhone.

Listen, what a reasonable explanation. It's just that there are so many brain powder in mphone that he can't understand such a simple truth. Finally, it's said that Steve Jobs fainted directly in the office.

Behoove Jobs was very tough, never changed his name, especially after almost all personal terminals, and make complaints about mphone's design. Gradually, no one tucking up the mphone, it seems that copying the design of the exterior is a matter of course.

After apple, all mobile phone manufacturers began to launch their own personal terminals one after another, but Nokia was very tough, that is, they did not engage in their own personal terminals. Their president also said directly to the media that time proved that the so-called personal terminals were a mistake. Mobile phones should restore their original appearance, and Nokia will always maintain its original intention, Waiting for everything to return to normal.

Listen, what a cow's words, but according to the internal news of Nokia, the reason why Nokia can't live or die on the personal terminal is actually because there are big problems in the system.

At present, the most powerful mobile phone system is naturally Daqian Hongjun system. Waveguide and Nietzsche use this system directly.

Then there is Apple's I system. Here we correct a misunderstanding. We always think that Apple's system is called IOS, but it's not.

OS is actually the abbreviation of the system. For example, Android should be called Android OS.

So Apple's system should be called I, but later Apple changed IOS into its own system name, which was unexpected.