Chapter 1903

The new product launch of the mphone5 is over. According to the tradition of Daqian, the mphone5 can be purchased and pre sold on the whole network the next day. Three days later, Daqian centers around the world can launch, and the mobile phones purchased on the network will also be delivered on the same day.

But something unexpected also happened. Less than one day after the sale, all the mphone5 in major cities around the world were sold out.

Daqian has long had experience. Generally, the sales volume of the latest mphone series mobile phones in the first month will not exceed 1 million.

Because the price of $2999 is too expensive. Except for the elite, others can't afford the latest mobile phone of the mphone. It's the same as when the mobile phone came out. It's all rich people's toys.

Only when the new mphone series is launched and the old version begins to reduce the price, will it be the real sales frenzy of the mphone series. For example, the sales volume of the current mphone4 has exceeded 5 million after the price reduction, and the global sales volume of the mphone mobile phone has exceeded 100 million.

A mobile phone that has been on sale for 5 years still has such a market. I don't know how many mobile phone manufacturers envy it.

And as we all know, the profit of mphone series mobile phones is amazing, especially the latest mobile phones, with a profit of more than $2000. Other friends need to sell 10 mobile phones to get the same profit.

Therefore, the sales volume of the first 1 million units is equivalent to the sales volume of the first 10 million units of friends.

This is nothing. The most hateful thing is that with the passage of time, the noble price positioning of the mphone, and the most important thing is that each generation of the latest mphone mobile phone has a performance that far exceeds that of its friends for more than a few years, which makes the mphone mobile phone a real luxury in the eyes of all ordinary people and a dream to show off its artifact, I don't know how many people are trying to get an mphone.

Therefore, many mobile phone manufacturers are thankful for Daqian's noble pricing strategy. Otherwise, if the latest series of mphone returns to the original pricing strategy of $999 per unit, I'm afraid other mobile phone manufacturers don't have to live. All ordinary people will only buy phones of this brand.

It is the price that prevents ordinary people from pursuing mphone.

But there seems to be something wrong with all this in mphone5.

This time, Daqian still prepared 2 million mobile phones for the first time according to the usual practice. After all, boss Jia once said that they are determined not to be a monkey mobile phone manufacturer, so that all users can buy mphone5 at the first time, and resolutely do not lower the price and the soil for cattle to survive.

Therefore, mphone is a rare mobile phone brand without scalpers. After all, as long as you have money, you can buy it through official channels. Who will find scalpers!

But all this changed when it came to mphone5.

On August 4, 2009, this is a very ordinary day in history. You can't see anything special, but if you pass by Zhongguancun in the imperial capital, google building in the magic capital, Taobao headquarters building in the fishing village, or New York in the United States, Paris in France, London in Yingguo, etc., there is an amazing long dragon in the CBD Central Area of these cities.

These long dragons are at least 100 meters away, and more than 300 people are lining up. The most exaggerated is the google building in magic capital. There is a winding snake of more than kilometers. It is said that the number of people lining up has exceeded 4000.

But even so, the long dragon is still increasing.

All passers-by looking at such a scene were stunned. They couldn't help looking for the long dragons before they found that these long dragons were finally concentrated in one shop, that is, Daqian center.

Daqian center, as its name suggests, is a physical store specializing in selling Daqian products.

In the earliest days, these Daqian centers were said to be Daqian 4WD car R & D centers bought by Daqian, which were specially used to sell 4WD car accessories.

Although Daqian will launch new 4WD animation every two years, the popularity of 4WD is inevitably declining. At the same time, with the continuous rise of surrounding house prices, it is difficult to make profits simply by selling 4WD parts.

Therefore, since 2006, Daqian has gathered these research centers, the remaining physical stores of steam game stores and some other stores of Daqian to integrate into the unified offline chain store of Daqian center.

These shops have simple and noble designs full of b-grid and sense of science and technology. As for the goods inside, they are all the products of Daqian's subordinates.

From children's toys, elf noodles, 4WD cars, primary school bully learning machines, to DVDs, game CDs, game consoles, mobile phones and so on, all Daqian's products can be found in this store and users can buy them directly.

The magic thing is that because there are too many products under Daqian, the types and density of goods placed in these centers are actually more than those in boutiques. Coupled with the tall force of Daqian, all Daqian centers are full of customers almost every day, and the profits can envy the surrounding stores.

Well, if these stores know that all the stores in Daqian center are actually bought by Daqian, or Baidu real estate, that is, boss Jia's own industry, so they never charge any rent, it is estimated that they will be completely envious to death.

Because the sales volume of Daqian center is hot, it can attract a large number of passenger flow every day. At this time, the commercial real estate design idea of the so-called CBD business center complex began to be popular in China, Daqian center has become a hot cake of CBD.

If a commercial complex wants to be successful and have sufficient passenger flow, first, the geographical location of the commercial complex must be surrounded by a large number of residential areas, so that it can have a large number of passenger flow.

Secondly, there must be various shops in these complexes.

This kind of shop is not a shop selling milk tea and snacks, but a shop such as Dior, Chanel or other big brands. Only with these shops can we attract the surrounding people to come in and consume.

Wanda is the most skilled player in this set of means. Now many enterprises and brands have to pay huge admission fees to enter Wanda's business district.

But there is one brand that Wanda can't do anyway, that is Daqian center.

Daqian center has an unwritten rule that no commercial complex can charge any rent if it wants to invite Daqian center to settle in.

Yes, you are right. Daqian center directly tells Wanda these real estate companies that you can ask them to come in, but they don't pay any rent. At the same time, you must give the most golden shop to Daqian center, otherwise Daqian won't come.