Chapter 989

"Now I don't require effective collection and management of global customer information, I just need effective management of national customer information! For so many years, why is there less than 10000 valid data for users across the country? Are private enterprises and foreign-funded enterprises not our customers? Customers who don't use our products are not our target customers? All salespeople will have their salaries cut by 40% in an all-round way. When will they supplement the national user data and when will they get back? " Seeing the managers of the sales company with red faces and big bellies below, the cloud is not a burst of fire!

The company's ERP system went online, and he didn't have time to take charge of it seriously all the time.

When the five axis experiment was about to be completed these days, he found that the salesperson didn't know who to sell the five axis machining centers that these companies had worked hard to get out!

The market demand is very large, and their salespeople have never known the progress of the company's five axis machining center.

After developing and testing the ERP management system for such a long time, the production management department of the whole company is strictly implementing it, because Yunfei is more familiar with the management of the production site than any of them. There's no way to be lazy, but it's different when it comes to sales.

The production of Jiuyi heavy industry has always been an order production mode, and only xinkaixing and factory 132 of the five axis processing center know their progress. Because of the relationship between the person in charge of northern heavy industry, the salesperson never asked the customer if there is a demand for five axes and what to do without clear documents.

When Yunfei frees up his energy to ask about this matter, everyone is asking three questions. Probably, maybe, it is possible. How can this answer not make Yunfei, a boss who is very demanding on the market, get angry?

Moreover, the sales of the whole group company are in the hands of relatives and friends. At the beginning, Yunfei asked to establish detailed and perfect materials. When the company had not developed and expanded in previous years, Yunfei asked them to properly manage customer resources, but these guys didn't care one by one.

Even if the competition is fierce, the CNC machine tools produced by Jiuyi heavy industry have always been in short supply, so they can't see some small customers at all, which makes the market share of Japanese CNC machine tools and Taiwan funded CNC machine tool plants continue to expand

"German GMG company is about to fully enter the mainland market. DMG, maybe many of you don't know what this company does? Dirk company in West Germany, you know? Do you know the earliest ep6 four axis machining center of xinkaixing? This company is only one of their subsidiaries now. Perhaps you think that we have the domestic righteousness and the advantage of low cost and low price, but how many advantages have our high-end machine tools occupied in the market over the years? If we were not in the interests of the nation, or if President Jiang and I had a good relationship with some state-owned machinery factories, how many sets could our four-axis machining center sell? " The more Yun Fei said, the more angry he became.

At the end of last year, Jiang Jianxing was in charge of the operation of the whole group company. The sales of 91 heavy industry exceeded 5 billion, an increase of 43% over the previous year. He didn't think there was a problem. He didn't have time to analyze in detail where the growth point of these profits was.

After nearly a year of rectification, the whole group company is still in chaos.

Even old man Mullen, who came from Germany and worked in the 91 group for several years, is now unwilling to take over the mess of the 91 group.

High interests cover up various problems.

Yunfei, an understanding person, has always been dealing with his own projects. In recent years, the company has developed rapidly and opened enough industries. Most of his energy is to get research funds for the 91 Research Institute and formulate R & D directions. Talent, this is the problem that puzzles them most.

Now, Yunfei has begun to doubt whether there is a problem with his own employment strategy.

The talents trained by the company are still unusable. The only people who can live well are Wang Yi and Cheng Feng.

If the management of the group is divided into separate systems, each department is basically commendable, better than any domestic enterprise, but from the top, we can find the seriousness of the problem.

In particular, these salespeople, no matter how emphasized by the cloud, have a clear attitude towards customers. For some small customers, these salespeople are almost indifferent. For those large state-owned factories, their attitudes are very different.

This problem was raised by Cheng Feng when Yun Fei revealed his intention to split Jiuyi heavy industry into Jiuyi heavy industry group. Wang Yi was not familiar with Jiuyi heavy industry and did not grasp the strategic center of the company. Just look at the growth of sales.

This is a common problem of all senior managers of Chinese enterprises.

Officials focus on the growth of GDP and enterprises focus on the extent of their pockets. For their own interests, managers naturally focus on how much value they have created for the boss and how much they can take. Few people will care about the future development of the company, because this is what the boss should consider.

"I have always said that the company's supply chain must be effectively integrated. We are buyers and we are still suppliers! Half of the second quarter of this year has passed. Have your sales data come out? Who can tell me why our year-on-year growth was still 17% in the first quarter and fell to 9% in this quarter? Aren't you ashamed? " Yun Fei saw that the middle and senior managers of the management company below hung their heads. Wang Yi, Cheng Feng and others were also embarrassed, so he didn't get angry.

"Boss, this is the off-season. In addition, a large number of numerical control machine tools from European and American countries have poured into our country, especially in Japan. Many companies intend to build factories in our country, and our customers are trying to keep down the price..." hearing Yun Fei's words, the more unpleasant it is, mother Xingping raised her head and said with dissatisfaction.

"You know the pressure now? Competition, no competition in previous years? Domestic capital first machine, northeast first machine and other enterprises, Taiwan funded Wanyou CNC, Japan's Mazak and Mitsubishi, all of which entered our Chinese market this year? There was no such pressure before? What if you spend even one tenth of the your time on this? Always guarding the state-owned factory, you can chew it all your life, can't you? Which enterprise will add large-scale new equipment every year? " Yun Fei almost said this with his teeth clenched.

"I've been emphasizing to you that customers who buy even one set are no different from customers who buy 100 sets. How many large customers can you have in a year? But what about the small number? If you only buy one, it may be two hundred, three hundred! The Pearl River Delta was originally our largest market. Yu Cheng, can you tell me why the growth rate of the Pearl River Delta you are responsible for this year is less than 10%? " Yun Fei simply named Yu Cheng.

Rao is an elder of Yu Cheng and Yun Fei. He is also very angry about being named and criticized by Yun Fei.

"Boss, it seems that our sales in the Pearl River Delta have always been the first in China? The growth of 9.41% is much higher than the average? " Yu Cheng feels that he must resolutely resist Yun Fei's harsh requirements, or everyone will be scolded by him in the future.

"A lot? In the first quarter of the whole Pearl River Delta, a total of 1357 sets were newly added for processing. I would like to ask, how much did we sell by 91 heavy industry? 289, a lot? Among them, xinkaixing has added 67 sets, and xinkaixing's supporting factory has purchased 132 sets. If you leave them aside, how much have you sold? " Yun indirectly instructed Wang Zixin to turn on the projector next to him and play the slide.

These data were compiled by Ma Ting, the planning manager of xinkaixing, when analyzing the competitors in the Pearl River Delta.

Originally, she hoped to get the new number of CNC machine tools in the country from Yunfei, and then analyze who does what. However, the whole Jiuyi heavy industry has no such data at all, only their own sales statistics.

In other words, the sales team of Jiuyi heavy industry has been unable to provide the most accurate market data to the company's strategic planning department.

Yun Fei emphasized the need to know about his competitors countless times, because his boss didn't stare at him personally, which became a dead letter.

Hearing Yunfei's words, Yu Cheng's face immediately turned red and dared not speak again.

"As we all know, I didn't hold the meeting to criticize anyone, nor did I hold the meeting to deduct anyone's salary. Look for yourself. You've been more and more indulgent these years. What are you used to? The competition in the domestic market is becoming more and more fierce. At the latest, next year, when China joins the World Trade Organization and the Wassenaar agreement is relaxed, how long do you think our company can support with your current attitude? " Yunfei's words are a little heavy.

He soon changed his attitude.

"No matter how good the technology is, if it can't be sold to customers, it's just a pile of waste! I have always stressed that the sales link is as important as the scientific research link, and even more important than scientific research in some cases! " Yun Fei once again stressed the importance of sales, "so all along, you have the highest salary and enjoy the best benefits of the whole group company, but what do you do?"

"I only give you one month. I need the most detailed customer information. Even if there is only one person and a small workshop with one equipment, I also need their details! I don't care what means you use! "

"I'd rather let myself die of fatigue than let my peers starve!" Yunfei said a word that frightened everyone, especially the other faces almost twisted to say it.