" no one Compete with us? "Adrian's brow just stretched out suddenly wrinkled again, and a heart sank because of what he thought.

"Yes," Claude sighed and looked at him seriously, "do you know where our weakness lies?"

" Young. " After a long time, Adrian reluctantly spit out the word.

"Yes, our company is too young. It has only been more than a year since its establishment. We don't have more achievements that can be achieved, and we don't have the details and qualifications of an old company. Do you remember the word" we "when I said that the capital needed nearly 20 billion? If we want to purchase, we can only offer a high price, And if other group companies want to buy ABC, the only thing we can do is to raise the price even higher. " Said Claude, shrugging his shoulders.

Adrian grinned bitterly and didn't speak again. The reason why he proposed to buy ABC at this time was to catch Disney unprepared. In my memory, Disney should have acquired ABC at the end of 1994. At this stage, I'm afraid it is still in the plan. If I can seize the opportunity, I may not be able to take ABC from Disney.

But now after Claude's analysis, he found that his ideas were still too naive. It is impossible to acquire such a large enterprise as ABC without spending several months and half a year in contact and negotiation. This gives the other party the opportunity to sell. Even if you really want to sell, you should buy yourself a good price.

If Adrian does something about ABC now, Disney has no relevant plan. If there is one, Disney will definitely participate in it at the first time. Michael Eisner may be a tyrant, but he is also a shrewd businessman. He will never sit back and watch their two little boys take ABC into his pocket.

just think about the fact that ABC has been losing money for ten years since its acquisition, Disney still didn't want to sell it, and still filled the gap with its huge funds. You can see how important the network is to them. Michael Eisner is well aware of the complementary role of ABC and Disney in publicity and communication, so it's better to think about how to raise more money if we expect them to give up.

"It's a hard thing to accept." Adrian sighed and pinched his fingers reluctantly.

Although Claude did not say some words, he was very clear in his heart. If they had to buy, they might not have no chance of winning, but the probability was not very high. But in this way, it is inevitable that all the energy and resources will be focused on the competition with Disney. If you win ABC, it doesn't matter, but if you can't win it, it's not worth the loss.

The strength is still not enough. Adrian sighed in his heart. If he could delay it for another three years, he would definitely be able to raise more funds, but now he can only watch the big meal in front of him, but it doesn't taste good. If ABC is allowed to slip away from his fingertips, there will be no such television network. The broadcasting companies all over the United States will let him buy them. This will be a big setback for the development of the company.

The influence of a media company with a huge TV network is much greater than that of media companies with only paper media. Modern people can not read newspapers and listen to radio, but they can't do without watching TV. First of all, compared with newspapers and radio, the influence of television is multifaceted. Voice, text and dynamic images are also easier for people to accept the information transmitted.

Or to put it this way, just like people reading novels, if they think that there is something strange or forget the plot, they can stop and turn to that paragraph and read it carefully before continuing to read it. But if you watch a movie, unless you are at home, you can't ask the cinema to put it upside down, watch the neglected plot again, and then watch it again - that's why some directors like to set up a lot of small details in the film, which is a good way to attract the audience to watch it again and again. Moreover, even at home, if you want to rewind the tape, you will still have a strange feeling after rewinding.

One is to actively absorb information, the other is to passively receive information, which is more likely to affect nature is self-evident. For example, Disney's future TV film "youth of song and dance" is an excellent example. If it exists as a film alone, it will be at the same level as "dancing out of my life" - or even worse than it. After repeated publicity on ABC's TV network, it immediately became a popular song and dance movie, and won a large number of young idols and made huge profits.

Therefore, in Adrian's plan, ABC's TV network is a necessary option from the beginning - it can only be ABC. However, after the Soviet Union has made a lot of money, it is still difficult to achieve this goal.

Of course, he can also choose to buy a channel from other TV networks, and then gradually expand to the United States. This is not difficult. He has a lot of high ratings TV festivals and variety shows in his mind. Otherwise, how can he promise to save ABC? It's just that he has no memory of relevant details, but if a boss has prepared all kinds of details, What's with the operations team? And he had Lafayette set up the production department long before that.In addition, you can also put your energy on the Internet. Before his rebirth, the network has already killed the records, the paper publishing industry is also crumbling, and online TV has been put on the agenda for a long time. If you seize all the opportunities you know, you may not be able to become a giant in the emerging media industry.

It is just that these two ways will be controlled by others for a long time, especially the former. Although the latter will have a broader sky in the future, Adrian's biggest advantage at that time may no longer exist

damned TV network. Adrian long out of breath, from the wishful thinking to come back, looking at the dead party in front of him: "you give me good news, and then give me a bad news, crow."

"All right, ED, don't do this," Claude comforted. "TV networks are very important, and I know that if you want to, we might as well try - or, consider other broadcasters?"

"other broadcasters? Bo?" Adrian reluctantly put out his hands. "If you only buy them, it's better to set up a new one."

Claude raised his eyebrows and suddenly thought of something: "I think there's a broadcasting company you might be interested in."

"Oh?" Adrian looked curious.

"BS" Claude said the name.

"BS?" Adrian blinked. "I think What I need is an American Broadcasting Company? "

" am I not talking about an American Broadcasting Company? "Claude was confused.

"Isn't BS short for Tokyo broadcasting?" Adrian was confused.

"Tokyo Broadcasting Corporation? God, what's going on in your head?" Claude looked at him in disbelief. He took two deep breaths, calmed down his mood, and then asked, "well, remember which news channel was the most popular in the Gulf War at the beginning of last year?"

"of course, it's CNN." Adrian rubbed his chin as if he heard something, "you're trying to say..."

"Yes, CNN is Turner's channel," Claude nodded. "BS for short."

"Turner Broadcasting?" Adrian shook his head and began to recall the relevant information.

"If I remember correctly, Ted Turner, the founder of BS, used to be at my godfather's, your father's cocktail party, and you should have met him." Claude recalled.

"Really? Let me see..." Adrian held his chin and narrowed his eyes, and his hands on the small round table began to beat rhythmically. "He has a shallow moustache, and his hair is always combed from left to right. His eyes are small but he is very divine. His square face gives people a very strong feeling."

"I don't think you remember him." Claude looked at him in surprise.

"It's nothing," Adrian waved, as if unwilling to talk about it. "Do you think it's appropriate to buy BS?"

"of course," Claude nodded. "Although BS's television network is not as good as ABC's, and there are not so many channels radiating to the United States, it is quite good in the United States. After all, although BS is not as good as NBC, CBS and other TV networks in terms of entertainment, CNN occupies a solid position in the White House News Corps. What's more, BS is much cheaper than ABC. I'm afraid it only needs half of ABC's capital. Since you said that you can bring ABC back to life, why can't BS go to the next level?

at this point, he raised his hand to stop Adrian's interruption: "I know what you want to say, ed. Yes, if we can successfully acquire ABC, and you can do what you say, then the huge TV network will let us go up several steps and give us more voice. However, have you ever thought that if we, a company less than two years old, has successfully acquired ABC, is it too conspicuous? Don't you think our foundation is not very solid? If the expansion speed is too fast, it is easy to be caught by loopholes, and then... "

Claude made a gesture: "I have had a lot of contact with those guys on Wall Street, and I know the risks. If we succeed in acquiring ABC, we will certainly invest all our funds. If someone seizes the opportunity to rumor or or something, we may fall into a trap and compensate for what we just got. So I think it is more appropriate to buy BS. Even so, I don't recommend starting the acquisition right away. We need more time and patience to have a careful contact with the other party, collect all kinds of intelligence and make the most precise arrangement. We must take down "

Claude fiercely and finish his speech with a fierce wave of his hand. Adrian didn't say anything. He sat quietly in his chair for a long time. His eyes were fixed on the distance. He didn't know what he was looking at. Until Claude finished a cup of coffee, he slowly opened his mouth: "OK, so..."

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