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In just three days, Forrest Gump, which was released in 2300 hospital lines, made more than 42 million box office sales in North America. It easily squeezed out the top ranked "speed of life and death" before. Although this achievement is not unique, it is also unprecedented. Compared with the original version in memory, it is too much.

Adrian thinks it's normal. From the beginning, he has not spared no efforts in propaganda. All kinds of hot posters and advertisements in various media have been used. What's more, he still has a TV station in his hand. If the box office is not better than the original version, he can quit.

However, it is a pity that although the current Internet has basically taken shape, it is still very immature. Although Adrian also asked people to make Forrest Gump, the official of this film also put up a link and made an advertisement on Yahoo, but the response caused by it is no less than that of traditional media. If it's a few years later, even if it's the promotion in Luoli two years later, it will definitely increase the box office by about 10000 yuan in the first week.

Virus marketing is not a profound theory. There have been similar methods before the emergence of the network. However, the speed of network diffusion is several times faster than that of ordinary newspapers and TV stations. Therefore, such a name is just a change of address for professionals. Only ordinary people will think it sounds good.

In any case, the cinema at the end of 1994 was totally Forrest Gump's world. If a family went to see a movie after Christmas, it would definitely be the first choice. Cinemas all over the United States often have to book tickets several days in advance before they can see it. Such a grand occasion is probably comparable to the prequel of the big ship and space opera a few years later.

Even if the main theme of the film has been criticized by the mainstream media, even if it is the main theme of the film, it is no longer necessary to criticize the main theme of the film Lu Xun's words will surely attract a siege. In that case, they will not only lose their attention, but also become street mice.

As for glum Winston, who was criticized before the release, he became mute at this time. Although the old man was stubborn to death, he was not a fool. Therefore, although he went to the cinema on the night of Forrest Gump, he did not write any words against Xing. As a result, "theme movies are always popular in the mainstream society, especially those that are well shot and know how to market them." after getting the data, Adrian sighed. He recalled a relatively harsh comment on Forrest Gump that he had seen in his previous life, which means that if you follow Zhengfu, you will get good results.

It's really like that. However, following the government should be replaced by following the mainstream values, such as participating in anti war rallies or reporting the water m é n incident. It's different to know how to make and publicize. If you think about some Chinese films in my memory, there are many other factors, but the fineness and publicity methods of the production are really embarrassing.

Well, not to mention this, "Forrest Gump" was released relatively late in the whole Christmas season, but its popularity is incomparable with other films, especially for those who grew up in the sixties and seventies, and are now married and have children to run their lives. They like this movie very much.

"It reminds me of a lot of memories, those crazy experiences when I was young, those important historical events, which are very colorful." A couple who watched the film with their children said so in an interview on the street.

They are not as interested in the meaning behind the film as the critics do. What impresses them is the things they know and experience that Forrest Gump participated in and influenced, and of course, the good qualities embodied in Forrest Gump.

As a result, in just over two weeks, the film passed the $100 million box office mark in North America, and it always topped the box office list in North America. In the face of such a grand occasion, it is natural that some people are happy and others are worried, especially for several major companies, which is quite bad news.

As we all know, at this time of the end of each year, major companies not only struggle for the box office, but also rack their brains for the Oscar honor. Numerous films that have gone for awards and honors have chosen to be released at the end of the year in order to make a deep impression on the judges of the film academy. After all, not every movie is watched by the judges during the selection. Therefore, the comments of some famous film critics will also affect their judgment. The more hyped they can make at this time, the more impressive the judges will be, the more favorable it will be for their own competition.

As a result, many films, even if they don't have time to be released, have to be shown on the mainstream cinema for seven days to win the Oscar nomination tickets. This is the case with "Xi Ao woman" produced by Bosworth pictures.

Most of the time, they are trying their best to create momentum for their own films. Those works that are very likely to win the best films once they are released are rare, such as last year's Schindler's list or This year's Forrest Gump

this is a headache for Hollywood film companies. Adrian's Forrest Gump is so in line with the mainstream social values. No matter what angle it is, it is the most powerful competitor for the best film of the Oscar, and the prize may not be less than 80. In this way, what motivation do they have to fight for?"Last year was Schindler's list, this year is Forrest Gump. How can he do that?" The executives and producers of various film companies can't help but sigh and complain.

But they're pretty good by comparison, and Disney is in a worse situation.

"I want to know why there is no news of it at all." In the spacious, minimalist meeting room, Michael Eisner, sitting at the head of the room, looked at his subordinates with a cold face.

"Their tactics are too covert for us to notice," replied one manager, Xin Yi Yi. "If they hadn't announced it on their own initiative, it would have taken us a long time to find out."

"That's not the reason. If you were careful and careful, it would not have happened at all." Although Eisner's tone was cold, everyone could hear the anger suppressed in it.

"They have the advantage of no Xi ǎ o, otherwise they will not choose to publicly announce their purchase of ABC at this time, and our Jing power is all on the negotiation, and we do not realize that these Xi ǎ o actions are normal." Terry egger, the second on his left, said as he was a close friend of esner, and it was just then that he came forward to calm the anger of the other party.

"Well, now I need a solution. What's your opinion?" Eisner, restraining his temper, glanced at the room and asked.

In January 1995, the most attractive film industry is Forrest Gump, which is in line with the mainstream social value and has produced s è, which is not popular for a time. But in the business circle, the most remarkable thing is that AC media has publicly announced that it wants to buy ABC. This news not only caught Disney off guard, but also surprised many people.

It's only four years since AC media was founded, but it has a lot of companies that have only been in operation for one or two decades. It's amazing that the successful acquisition of TBS has made us wonder. Now it wants to buy ABC again, and it is still competing with Dinis. I don't know where they are sure? Or is it because you're young and you're overwhelmed by previous victories?

"I don't know the height of the earth." Back in the office, Eisner snorted with disdain.

The meeting did not discuss any results, or let him surprise the results. It's not so easy to snatch food from Disney. The media is still too young, and the foundation is not so stable. Moreover, before the TBS is fully digested, they want to get involved in ABC, and they are not afraid of internal problems - that's why Eisner is so disdainful.

However, this does not mean that Eisner despises each other. On the contrary, he attaches great importance to AC media, because their owners have incomparable advantages, that is, the achievements obtained after AC media's entry into TBS are obvious to all. A variety show of "millionaire" immediately increased the ratings of TBS by a large margin, almost making it into the top three of cable TV stations Well, the TV series produced are also very popular - friends, which is now on the air in NBC, is also produced by Bosworth pictures, which is owned by AC media. What's more, there is a CNN news network, which is very confusing to ABC.

Although Disney also has its own achievements, Eisner has successfully transformed Dinis to a scale of today. There are differences between cable TV network and wireless TV network, but some places are consistent, such as the pursuit of ratings. Therefore, Disney can not compete with AC media in this respect.

But Disney also has an advantage that AC media doesn't have. Just a few decades of experience is enough for ABC to consider carefully - if they are willing to sell it. The capital contained in this is not what a young company like AC media can own. What's more, Eisner's business performance is also placed there, and Disney's capital is more abundant than the other side. If they think that they are qualified to get involved in ABC by making some achievements on the TV network, they are totally wrong.

The sudden knock on M é n interrupted Eisner's meditation, and he raised his head: "come in, please."

"Hey, Mike." Here comes Michael owitz, the current Disney CEO, who is also his friend.

However, after the other party sat down, Eisner frowned slightly.

"What can I do for you?" He controlled his mood and asked in a calm voice.

"How are you thinking about my proposal?" Asked owitzki m é n, seeing the mountain.

"Proposal? Which proposal? " Eisner was a little confused.

"About the proposal to invest 100 million to buy 50 shares of Yahoo." Owitz then revealed some dissatisfied God s è.

With Eisner's meticulous style of doing things, if it is not intended to embarrass people, then to say that he has forgotten must be forgotten. However, owitz was dug up from there, so it will only be the latter situation. Owitz's dissatisfaction is natural.

"It's the one," Eisner said, shaking his head. "I've rejected it."

"No? Why? "It's a once-in-a-lifetime opportunity." owitz's dissatisfaction became more and more, with a little questioning in his voice."Pay attention to your attitude, Mike," says Eisner, who is used to monopolizing power. "The company's Jing power is now focused on ABC's acquisition, not the Xi."

"Maybe it's Xi now, but it's hard to say after a few years. This is our entry into the IT industry..." Owitz said, but before finishing, he was interrupted by the other party: "OK, Mike, I said not to consider, you'd better put the Jing force on the top of it, you almost didn't say a word in the meeting just now."

What else can owitz say? He reluctantly raised his hands and then stood up: "well, I know. Frankly, I don't think that AC media has much threat if we try our best."

After that, owitz has gone out of M é n, looking at m é n closed, Eisner snorted heavily. Before he worked with him, he appreciated Ovitz very much, but after digging in, he found that the other party was not as good as he thought. Last month, he spent nearly one million yuan on traveling, eating and drinking, and immediately after taking office, he spent nearly 3 million to decorate the office

although Eisner didn't say anything, he was quite dissatisfied. Sometimes it's like this. When you don't have much contact with someone and you have a good impression, you think that person is very good, but once you work together, you will find that there are shortcomings everywhere. What's more, with Eisner's autocracy, he needs a puppet to be the CEO rather than a talent with his own ideas - that's why he'll dig his friends to Disney - if he violates this point, he will be very unhappy.

But now owitz's behavior has not touched Eisner's bottom line, so even if there is some dissatisfaction, it is quickly forgotten, and then put his mind on the previous things.

Eisner, the CEO of the media, met several times at different reception. The only son of old Ron Reese is indeed a young man with considerable ability. No wonder he can develop this new company to this scale in a short time. Although old Ron Reese must have helped a lot in the back, he can't do without his personal ability.

Of course, there's also Adrian Cowell, chairman of AC media and Hollywood miracle director. If this man hadn't invited him to start a business together, Claude might have worked in the company of old Ron Rees.

After careful consideration, Eisner immediately put Adrian aside. Frankly speaking, this young man is really very talented. He has made those achievements in the past five years. It is said that the popular variety show "millionaire" by TBS and "Buffy the Vampire Hunter", which is popular among young people, as well as NBC's most famous TV The play friends has something to do with him.

What's more, judging from this year's situation, he has a great chance to win the Oscar for best director. How many young people can do this? Even if there is a rumor that he has an affair with many NV stars, what's the point? Hollywood directors and producers, as long as it's not Xing's indifference and love with Xing, who doesn't have an affair with NV stars. Eisner sometimes really regrets that if Adrian had been brought into Disney, Dinis would have made a bigger leap in his own hands.

However, being talented in art does not mean that he has the same talent in business. Otherwise, Adrian would not give all of AC media to Claude. It is said that it is almost impossible for him to appear in the head office once, and most of the time he stays in his films. Every time he thinks of such news, Eisner can't help shaking his head. If he did it, he would never do such a stupid thing. It's easy to decentralize power, but it's easy to keep himself away from the center of power. If one day he doesn't use his words, he has to take his place.

However, after all, Adrian is the Godson of old Ron Rees, and he played with Claude from Xi ǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎǎ.

So, what Eisner should pay attention to is Claude and old Ron Reese standing behind him. And even old Ron Reese could only help his son indirectly. Couldn't he even deal with a young man?

"You took Miramax because I didn't really need it, but if you think I'm vulnerable, you'll know what regret means." Eisner took a cigar out of the box, cut off the front end, put it in his mouth and lit it. "It's mine, so nobody wants to take it from his hand."

Owitz's words are correct. If they try their best at the beginning, the media will lose their laughter even if they resist. Some methods are simple but useful. Disney's "fighter" chairman is confident.

It's just that sometimes some people are ignored because of some things. If you can't get rid of the MI fog and see the essence, you will pay a considerable price.

Just as Disney was trying to deal with AC media, which announced that it would join in the acquisition of ABC, the media were also discussing how to proceed with the next step. However, they did not call all the directors together to hold a meeting like Disney did. The discussion place was in the CEO's office, and only two people discussed: Adrian and Claude.This has always been Adrian's request. After private discussion, Claude will take it to the meeting to talk about it, and then he will be a companion. Claude, though opposed, failed to persuade Adrian because

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