Chapter 156

Words, people from the car out, not yet firmly established, there is a strong smell of wine.

Looking up, on the second floor of the attic in front of me, there is a simple plaque with the words "Yipin Wang" written on it.

Jiang Chen asked curiously: "yipinwang, just these three words give people a kind of feeling that they don't know how to be sharp. In addition, he specially brews special wine. Then your father-in-law should have a high price. How can you open such a heroic winery in such a remote place?"

At this time, their position, though still under the jurisdiction of Jingyun Town, has basically reached the edge of Jingyun town.

And the winery, no matter its name or the wine it makes, belongs to the high-end ranks. Even if it doesn't open in the center of Yuncheng, it should be in the slightly prosperous area of Yuncheng, rather than the deserted area around here.

Qi Cheng carries Liu Bin on his back and explains as he leads the way: "in fact, neither this winery nor the so-called special wine is as powerful as you think."

Smell speech, Jiang Chen puzzling asked: "although the wine brewed here is only the special supply of Cloud City, but the customer group is the richest group of people in Cloud City, just this point, has already exceeded the strength of other wineries, how can you say not powerful?"

The young woman waved her hand and said, "twenty or thirty years ago, the word" special wine "might have made people feel very high-end. But with people's taste getting higher and higher, this special wine in our family has become the" custom wine "and" human wine "of many people."

"Used to wine? Love wine? How do you say that? " Jiang Chen asked.

The young woman explained: "nowadays, all kinds of high-end wines are emerging in endlessly both at home and abroad. We once conducted a survey and found that nearly ten thousand brands of wine are born every year,

At least one tenth of the tens of thousands of liquors will quickly occupy the market, making the original thousands of liquors face bankruptcy or acquisition,

In such a competitive situation, brands in any industry are rapidly changing and pursuing high-quality products. Wine is also one of them. "

With that, the young woman said with a bitter smile: "people are getting richer and richer, and their tastes are becoming more and more high-end. Naturally, it's impossible to drink only one kind of wine, so gradually there are only two kinds of people who come to buy this kind of wine.

One is out of habit. They are used to drinking this kind of wine, and they are also used to using this kind of wine as entertainment wine on some specific occasions, so it is called "habitual wine".

As for the other, it's out of human feelings. This winery was handed down to my father by my grandfather. From my grandfather's generation to my father's generation, they have accumulated a lot of old customers. After a long time together, they have long been friends rather than customers,

For this friendship, even if they feel that this kind of wine is no longer up to the standard, and even some people have given up drinking, they will come to pick up a few bottles every year when they produce new products. "

"These two, to put it simply, are feelings?" Jiang Chen laughs.

The young woman nodded and said, "there are indeed many people who say that they still buy my family's wine, which is just a kind of feeling. But in fact, our family's wine has been gradually eliminated, and there is no normal market."

Jiang Chen shook his head and said, "it's not as good as being eliminated, is it?"

The young woman said with a bitter smile, "it's just a matter of time before we can be eliminated. Ten years ago, we made an annual profit of more than 3 million yuan, but last year's total profit was not even 500000 yuan."

"Down so much?" Jiang Chen was surprised.

"These are real data. Can I cheat you?" The young woman said.

Jiang Chen thought about it“ Since society is developing and people are making progress, can your wine keep up with the situation? With such a deep foundation, if we make a little change and keep up with the times, I think it's not difficult to occupy the market and rebuild the brilliance. "

The young woman's mouth moved, and for a moment she didn't know how to explain it.

Qi Cheng beside him said with a smile: "wine can transform, but people can't

"What do you mean?"

"My old father-in-law said that the prescription of this wine is ancestral and can't be changed at will. How can this wine transform without changing the prescription?" Qi Cheng said with a smile.

Jiang Chen thought for a while and said, "if you don't want to change the prescription of wine, you can change the sales strategy of wine. Instead of supplying only a few rich merchants, you can change it to cheap wine for all groups."

Qi Cheng explained, "we've thought of what you said for a long time. But just now Feifei also said that his father is very stubborn. He said that this wine has been a special offer since ancient times, and it will have to be a special offer in the future. The word "special offer" should not become a popular wine. "

Jiang Chen grinned: "it's really stubborn not to earn money with white flowers."

"It's not obstinacy, it's pedantic." Qi Cheng said.

"Oh, brother-in-law, keep your voice down."

In the conversation room, they have come to the door of a room on the second floor.

As soon as Qi Cheng's voice fell, a beautiful girl who seemed to be in her early twenties made a no sound gesture to him: "dad just woke up, if he heard you, he would faint again."

"Awake?" Qi Cheng asked.

The beautiful girl nodded and said, "this time, it's too hard for him. Although he wakes up now, he is in a bad state. When he wakes up, he doesn't even know me."

"Not even you? This... Alzheimer's? "

"What are you talking about?" The young woman went to fight Qi Cheng.

Qi Cheng shriveled his mouth and quickly said, "it's OK. I've brought the little doctor. I'll show him later. I'm sure he can be cured."

While talking, he introduced Jiang Chen and the beautiful girl to each other.

The beautiful girl's name is Wang Tiantian. She is Wang Feifei, the younger sister of the young woman and Qi Cheng's sister-in-law.

After listening to Qi Cheng's introduction, Wang Feifei opened the door and looked at the old man who was leaning against the window. With an anxious look on his face, he said to Jiang Chen, "please help my father to have a look."

Jiang Chen nods and walks into the room with them.

The room is not big and there are a lot of furnishings.

But it's neat and clean, not messy.

It can be seen that the old man is a very self disciplined person.

"Dad."

Wang Feifei ran to the bedside and said, "we've brought a doctor to see you."

"I'm not sick." The old man glanced at Wang Feifei and retorted in a very blunt tone.

Wang Feifei with tears in the corner of her eyes, a distressed face said: "your hair is so white, and your face is so haggard, how can you not be sick?"

"Cheng Xiaocui, you have gone too far. You are three years older than me. I don't think you are old. Do you think my hair is gray?" The old man scolded.

Smell speech, Wang Feifei Leng.

In fact, it was not only her consternation, but also the people beside her.

Her name is Wang Feifei. How can she become Cheng Xiaocui from the old man's mouth?

At this time, Wang Tiantian explained with tears: "my mother's name is Cheng Xiaocui. My father regards my sister as my mother. Does he really get Alzheimer's? "

"Dad

Her voice fell down, and Wang Feifei cried together, and then they all began to wail.

"Jiang Chen, can this be cured?" In Qi Cheng's impression, Alzheimer's disease seems to be a common disease in the elderly, which is a disease with no solution at all.

Jiang Chen narrowed his eyes for a moment. There was an imperceptible golden light in his eyes. After a moment, he said with a smile: "it's not Alzheimer's disease in your imagination."