Chapter 941 - Snack Market And Cold-Faced Lady’s Complementing Each Other

“What’s the matter? Is there something you don’t understand?” Rui Yuchen asked, seeing Qi Yan’s confused expression.

Qi Yan briefly repeated the contents of the phone call and expressed her confusion about Boss Pei’s arrangements.

“Zhang Yahui was originally the person-in-charge of the Cold-Faced Lady’s Gourmet Laboratory. Why did Boss Pei not allow him to continue researching new dishes for the Cold-Faced Lady but get him to set up stalls? This… doesn’t make sense!”

In Qi Yan’s opinion, this was undoubtedly a regression.

If the food and beverage industry wanted to develop to a large scale, it had to follow a standardized and mass-produced model. No matter how good a vendor’s skills were, there was a limit to how many customers they could satisfy every day. However, if they could use the vendor’s formula to train many chefs and open branches all over the country, the profits would be thousands or tens of thousands of times the original.

On the other hand, it would not be beneficial to the entire Tengda Corporation’s food and beverage industry to make these vendors give up their work in the Gourmet Laboratory and set up their stalls.

In the long run, this seemed to be a short-sighted action. It really did not seem like something Boss Pei would do.

Rui Yuchen remained silent for a moment. “That means you don’t understand Boss Pei.”

Qi Yan was stunned. “Huh? What do you mean?”

Rui Yuchen explained, “In my opinion, this is very in line with Boss Pei’s way of doing things and is very reasonable!”

“Have you realized that you’ve actually fallen into a blind fast-food and standardized production error?”

Qi Yan blinked in confusion. “Fast-food and standardized production was the Cold-Faced Lady’s initial positioning. How is it a mistake?”

Rui Yuchen explained, “Actually, I did not realize this problem at the beginning. However, after Boss Pei made this personnel transfer to Zhang Yahui, I immediately thought about Fish-Catching Take-Out and the nameless restaurant. I understood immediately!”

“High-end restaurants and fast food have always complemented each other. Both are indispensable in order to create a brand that is famous enough.”

“If we make these snacks into fast food versions, we can indeed ensure that everyone in the country can experience this taste. However, the problem is that it will definitely cause the taste to deteriorate if we make fast food versions of it.”

“At that time, there would be a hidden danger. Perhaps many people would come and eat it in high spirits, but would be disappointed after eating it. They would think that the taste here did not meet their requirements.”

“Take Fish-Catching Take-Out for example. Its success is definitely related to the new dishes in the Gourmet Laboratory. However, another important reason is that its high-end brand, ‘Food.Harmony’, and many other dishes are related to the nameless restaurant!”

“Its positioning is the ‘cheap version of the nameless restaurant’. This way, Fish-Catching Take-Out’s dishes would be added with ‘high-end’ attributes. It would be able to support a premium compared to other fast food restaurants. At the same time, customers would not have high expectations for Fish-Catching Take-Out’s dishes. Instead, they would be treated as ordinary.”

“That way, the nameless restaurant and Fish-Catching Take-Out would actually be in a complementary relationship that satisfies different customers’ needs.”

“The current situation of Cold-Faced Lady is actually lacking a complementary department like the nameless restaurant.”

“I’ve watched the documentary ‘The Stalls’ too. It was indeed well filmed, but this documentary would also have a certain negative impact. It would make the audience have unrealistic expectations for the Cold-Faced Lady’s new meal. They would feel that since you’ve filmed the documentary, the Cold-Faced Lady should be selling the same thing as the documentary, right?”

“However, in fact, the Cold-Faced Lady is a fast-food brand. It must be improved based on the original recipe. In order to ensure that it can be mass-produced and standardized, it would definitely lose some characteristics and details. Then, when customers really eat it, they would feel that it is different from the food in the documentary. The psychological difference would appear that way.”

“This would be a hidden danger to the Cold-Faced Lady’s reputation and actual dining experience.”

Qi Yan nodded thoughtfully. “I see… That’s why Boss Pei created this snack market. He wanted to play a similar role as the nameless restaurant. He wanted to gather all the outstanding food vendors in the country to Jingzhou and build an original food city?”

“That way, the snack market and the Cold-Faced Lady’s shop would be differentiated. One would focus on the original taste, while the other would focus on the mass-produced and fast-food taste.”

“That way, customers would no longer have high expectations for the Cold-Faced Lady’s food. For those who pursue extreme flavors, they would go to the food market, not the Cold-Faced Lady.”

“Boss Pei indeed lived up to his reputation for being able to grasp customers’ mentality!”

Rui Yuchen said, “I think Boss Pei’s intentions are more than that.”

“Actually, it’s more or less a waste to let these vendors be in charge of the Gourmet Laboratory. What are the specialties of these vendors? Are they for research? Actually, not.”

“Their specialty is to grope around and have more contact with customers. They have to adjust the way the dishes are done in time through the feedback of the customers. Even though they can also make contact with some customers in the Cold-Faced Lady’s shop, the range is too narrow after all. They won’t have enough motivation to explore if they don’t get enough feedback.”

“Over time, these vendors might run out of inspiration and lose their value to the Gourmet Laboratory.

“However, if you transfer them to a food market, they can continue to set up stalls based on their own interests. They can communicate with customers from all over the world and constantly adjust and improve their taste for snacks.”

“These valuable experiences can be reflected in the Cold-Faced Lady’s gourmet laboratory in real time and continue to improve the taste of the food.”

“The advantage of vendors is that they are down-to-earth. Once they leave the smoke and fire, they would immediately run out of inspiration. On the other hand, the advantage of laboratory researchers is that they are meticulous and standardized research. They can determine the best way to cook a certain food based on the recipe provided by vendors.”

“It would be a waste to lock all of them up in the laboratory.

“Boss Pei’s actions are actually to separate them so that the vendors can continue to set up their stalls and draw inspiration from the customers. These inspirations can be continuously provided to the Gourmet Laboratory. It does not affect the daily research work of the Gourmet Laboratory!”

“Boss Pei chose Zhang Yahui as the person-in-charge. On one hand, he was a vendor himself. He would definitely be more professional if he was in charge of the snack market. On the other hand, he is more familiar with you since you’ve worked in the Cold-Faced Lady before, so it’s more convenient to communicate and cooperate.”

Qi Yan was enlightened. “I see!”

“I didn’t think that there would be so many reasons behind Boss Pei’s simple transfer of personnel.”

“If you think about it this way, I might have been right about the general direction of the Gourmet Laboratory, but I did not consider the details. Boss Pei saw the hidden dangers and problems in the Gourmet Laboratory, so he gave me some pointers!”

Rui Yuchen smiled. “This is Boss Pei. Normally, you might think that he doesn’t have much presence and would always be busy with the work of other departments. However, at critical moments, he would always be able to grasp the crux of the problem that everyone in the project ignored through a magical operation, turning the rotten into the miraculous!”

Qi Yan asked, “What should I do now?”

Rui Yuchen smiled. “Of course, follow Boss Pei’s arrangements and cooperate fully with Zhang Yahui to make the snack market!”

“Of course, you have to emphasize these details to Zhang Yahui. That’s because Boss Pei doesn’t like to say too much when assigning tasks. Zhang Yahui might not understand the deeper meaning behind Boss Pei’s arrangements.”

“Explain this to Zhang Yahui. There will be many opportunities for cooperation between the snack market and the cold-faced lady in the future. It will also build a good foundation for future cooperation.”

Qi Yan nodded. “Understood! Boss Pei has put in so much effort. Zhang Yahui and I must not let him down!”

Rui Yuchen could not help but nod slightly. It looked like the Cold-Faced Lady and Qi Yan were becoming more and more integrated into Tengda’s big family and understood Boss Pei’s thinking patterns.

This was worth celebrating!

…

In the afternoon, at DGE E-Sports Club.

In the conference room, Chen Yufeng and Zhang Yuan were drinking tea and chatting about the ICL league’s unofficial commentary.

Zhang Yuan was now in charge of Tengda’s E-Sports Department. However, the GPL league has been on the right track recently. Thus, Zhang Yuan was not that busy. After handing his work to his subordinates, he often went to the DGE Club to relax and check on his team members’ training.

Chen Yufeng came looking for Zhang Yuan today to ask for a few people to help with the unofficial commentary of the ICL league.

“I’ve considered looking for the other two commentators from FV Club. I’ve already spoken to Wu Yue. He said that there are a few suitable candidates.”

“What we lack now is a director, three professional OBs, and a commentator in charge of the field.”

“However, these people have to have a deeper understanding of IOI. I wonder if there are suitable candidates here.”

That was because Bunny Tail was only responsible for live-streaming and not the competition venue. Thus, there was no need for hosts, photography teams, referees, etc.

The director was mainly responsible for coordinating the general direction of the entire broadcast. OB was to ensure that everything that happened in the game was displayed to the audience in the most perfect state.

Bunny Tail Live-Stream was to directly enter the game’s match to watch the battle. There might be friction and collisions in several places on the huge game map at the same time. There were three professional OBs. One was the main camera OB, one was in charge of watching the exciting scenes and replays, and the other was to pay attention to various details in advance to give the main OB a reminder.

This configuration was basically the standard for all the players that were broadcasting the competition. If there was only one OB, some exciting scenes would definitely be missed and affect the audience’s viewing experience.

Chen Yufeng’s goal was to make the live-stream of Bunny Tail live-stream even better than the official ICL league. He naturally could not be sloppy on such a key problem.

Zhang Yuan nodded. “That shouldn’t be a big problem. The GPL is a rotational system with many people. It shouldn’t be difficult to find three people who know IOI from OB. The commentator in charge of controlling the situation would be easier. You can choose whatever you want.”

Chen Yufeng said happily, “That’s great! Actually, we just have to tide over the initial period. We can recruit more people in the future.”

Zhang Yuan shook his head. “There’s no need for that. It’s too wasteful. We should let the E-Sports Department train and manage these professionals. Just focus on operating the live-stream platform.”

Chen Yufeng nodded. “Yes, alright!”

Chen Yufeng wanted to “borrow” a few directors, OBs, and commentators from the E-Sports Industry Department to support the scene in the early stages according to his original plan. However, it would definitely not be appropriate to keep freeloading. He had to slowly nurture new people and slowly take over the job of broadcasting the ICL league.

However, Zhang Yuan dismissed that idea.

The ICL league might be broadcasted by Bunny Tail Live-Stream and had nothing to do with Tengda’s E-Sports Department, but it was obviously a serious waste for both sides to have a competing streaming team. Zhang Yuan took over the job. Not only could he save unnecessary expenses but he could also ensure the effect of the ICL league’s unofficial commentary.

Chen Yufeng stood up. “That’ll be troublesome! I’ll book tickets tonight and make a trip to FV Club. I’ll choose two or three reliable professional players to commentate. I’ll try to arrange for the unofficial commentary for Sunday’s competition!”

Zhang Yuan nodded. “Don’t worry. I’ll be able to find suitable candidates soon. I’ll let them get used to IOI’s competition. There won’t be any problems before Sunday.”

Chen Yufeng thanked him again and again before preparing to head to FV Club. He would choose two or three of the more eloquent professional players recommended by Wu Yue as the unofficial commentator of the ICL league.

Originally, it was very difficult for him to be an unofficial commentator. Whether it was OB or commentary, it was a very professional thing. If he did not do any details well, it would be very easy for the official platform to press him to the ground.

However, now that he had the strong support of Tengda E-Sports and FV Club, Chen Yufeng realized that this matter was actually so simple. He could just run errands!

Chen Yufeng could not help but feel emotional. “Boss Pei is still the best. He planned ahead and achieved twice the results with half the effort!”

“If he had not planned the GPL league and invested in FV Club, how could things have gone so smoothly?”

“Indeed, standing at the top enables one to view things on a higher level. Where you end up really depends on your vision. The field of vision determines success or failure! Boss Pei’s station is too high. It would be difficult not to succeed!”