Chapter 1390

"Tell me about the box office quota ratio."

Ding Ning is noncommittal about Ouyang Yuntian's words. It is difficult for others to approve the license of the distribution company, but these people do not include him.

Not to mention the terrorist contacts in his hands, as far as he is concerned, he is a character who can directly listen to the sky. It's a big deal that he has the cheek to send some spirit wine and spirit tea to Zhongnanhai, which makes several bosses happy. A license is not a word.

What's more, he actively responded to the call of the country and made contributions to carry forward Chinese culture. He didn't believe that under this banner, the bosses would not give him this face.

As for money, it's not a problem. Not to mention that the pile of treasures in Genghis Khan's Mausoleum are trying to sell them, he himself is still sleeping there with more than 20 billion idle in his hand.

Ouyang Yuntian is worthy of being highly recommended by Bai Qing. Although he has no experience in making film and television dramas, he knows the Tao like the back of his hand and knows it in detail.

The first step in the production of a film and television play is the script creation and production plan. The script outline has been determined before the TV play project is approved. During this preparation period, the final version should be determined and the shot script should be made, so as to enter the compact real shooting stage.

The second step is to raise funds. Funds are the foundation of the crew's operation. The crew needs a lot of capital investment from the early preparation to the actual shooting stage and then to the later publicity operation to be able to operate for a long time. The early operation funds can be obtained through investor sponsorship and financing, and there are sufficient guarantees.

The third step is to set up a shooting team. The main creators are the soul guides of the crew. Choosing the correct and like-minded directors of each department will get twice the result with half the effort. The main creators of the crew include the producers, directors, producers and other team members who play the role of soul guidance to the crew. In addition, artists, photography, recording Theater staff such as the episode are also catalysts for the successful completion of film and TV drama shooting.

The fourth step is actor selection. To a certain extent, whether the actors choose their roles properly or not can determine the attention obtained when the film and television drama is finally broadcast. The performance professional level, appearance value and the number of fans of the actors all play a vital role in the communication of the film and television drama.

The fifth step is the selection of shooting equipment. Selecting high-quality shooting equipment in the early stage of shooting is the hardware basis for the smooth shooting of film and television drama. After shooting, all image data will be saved, which is the material basis for the presentation of the film.

The sixth step is scene exploration and scene making. Since film and television drama shooting is divided into real scene location shooting and studio shooting, the crew should make sufficient scene preparation in the early preparation process, and make sufficient preparations in location exploration selection and studio building, so as to ensure the smooth start-up shooting and compact the shooting process to reduce the production cost.

The seventh step is to fix the makeup of actors and shoot stills. After determining the actors and staff, fix the makeup for each role candidate to reserve sufficient changes of clothing and props, and shoot stills posters to publicize the popularity of the work in the early stage.

This is only the project approval stage of film and television drama. After the above preliminary preparations are fully implemented, the whole crew enters the eighth step compact real shooting stage, which is also the main work stage of film and television drama production.

The shooting scene mainly includes three aspects: real scene shooting, shooting in the shed and three-dimensional production, which is the most direct embodiment of the film. During the shooting period, the later staff will carry out preliminary editing of the film and television materials simultaneously, so as to cut them in the later stage and reduce a certain workload.

The ninth step is video editing. After the synchronous rough cutting of video during the shooting period, the later working group will fine cut and edit the rough cutting after all shooting is completed, so as to compact the plot, so as to achieve the broadcasting level of film and television drama.

tenth

The next step is audio editing. Because the scene is noisy, most of the crew do not take the way of on-site recording for audio collection, but make a secondary recording according to the video content after the video is finely cut into a film, so as to ensure the accuracy and authenticity of the sound color. In order to ensure that the dubbing is true and has a sense of substitution, the crew generally uses the original actors for dubbing, and some crew choose professional dubbing actors to improve their professional level.

In addition to video dubbing, the soundtrack of film and television drama episode is also one of its cultural characteristics. An excellent soundtrack suitable for the development of the plot will have a positive impact on the broadcasting effect and is more likely to trigger a new music frenzy.

After finishing the fine cutting and synthesis of video and audio in the later stage, the film can be basically implemented. The later working group can send the film back to the producer for review, further modify and improve it after the crew puts forward modification opinions, and then the film can be released.

Of course, this is just the general process of a film and television play, in which there are many complex professional knowledge. For example, it is also very particular about whether to use film shooting or digital shooting.

Compared with digital photography, the use of film is undoubtedly more primitive, which will make the shooting cost more expensive, but the film machine is still the choice that photographers can't give up.

Digital high-definition film is like using more advanced high-resolution CCD photosensitive elements, which makes the image quality very delicate. At present, it can reach 1920 * 1080, about 2 million pixels, but no matter how good CCD is, it can't compare with the resolution, color reduction, gray level, contrast tolerance and three-dimensional effect of professional film, This is why many photographers know that digital cameras are more cost-effective, but they don't give up film cameras and cameras.

In addition, the production of promotional film flowers in the shooting process is an essential process. Only when advertising is in place and the exposure of film and television plays is always maintained, can it attract public attention and expectation, so as to improve the audience rating or box office. Therefore, the publicity cost of a film and television work is always the largest part of the investment.

For example, a film and television drama with an investment of 60 million often needs about 30 million for advertising alone, which accounts for half or even more of the total investment.

A film is shot, but it does not mean that it can be released and screened smoothly. After the production party completes the production, it must be sent to the radio, film and Television Bureau, the competent department of film and television production, for review. Only after passing the review, can it contact the distribution company, cinema or cinema for screening.

The reason why distribution is the most profitable part of film and television production companies is because of the distribution proportion of box office.

If the box office of a film is 100 yuan, for example, the state will directly deduct 3% as the special fund for the film, and then deduct 5.5% of the tax. After removing the unchanged 8.5%, there is 91.5 yuan left.

About half of the remaining 91 yuan and a half will be directly distributed to cinemas and cinemas. After the distribution of cinemas and cinemas, the issuer will also charge a distribution agency fee (distribution Commission). At present, the industry rule is that the proportion of 5% ~ 15% of the distributable income (gross income) at the distribution box office is normal.

The box office profit that the producer can get = the total box office - 3% of the film fund - 5.5% of the tax - the share of the cinema and the cinema (38% ~ 43%) - the distribution Commission - the remuneration of the director and the main creative artist - the distribution cost advanced on behalf of the producer (copy fee + publicity fee, etc.) - tax (current invoices are subject to tax).

Take the film with a production fee of 5 million as an example. If you also spend 5 million for publicity and distribution, the overall investment will be 10 million. If you want to recover from the box office, the box office will be at least 30 million, which has just been leveled.

"What profit is there?"

Ding Ning was stunned and a film was made

After layers of exploitation, it's good that the producer can get 30% of the box office. What else can we say?

"Therefore, most of the production companies in our country are unwilling to make movies. The risk is too high. If it is not good, it will lose everything. On the contrary, TV dramas with long cycle, less investment and low risk have more market."

Ouyang Yuntian said with emotion: "this is also one of the reasons why it is difficult for China to produce internationally influential films, and the domestic high box office is always occupied by imported films."

"No, I remember that movies are not only box office revenue, but also revenue from other distribution channels?"

Xiao Yao is a returnee after all. Although he is not an insider, he also knows something about this area. He asked suspiciously.

"Of course, there are other channels of distribution revenue, such as TV, audio-visual, DVD, network broadcasting rights, overseas copyright and profits brought by ancillary products around the film, but the problem is, if the film can't even go to the box office, who will buy your film copyright? As for the peripheral products of the film..."

Ouyang Yuntian said with a bitter smile: "That's the only benefit of Hollywood films. For example, transformers series films can revitalize a series of peripheral industries with transformers as the theme, such as posters, posters, dolls, theme downloads, theme goods, masks, digital products, electronic products, etc. in our country, first, there are no excellent films that can drive the peripheral industries of films, and second, there are domestic films The consumption concept of the audience is completely different from that of the foreign film audience. Most of the audience in our country just want to watch movies for leisure and entertainment. Even if the film peripheral products are developed, few people pay attention to them, let alone regard the film peripheral products as a huge profit point like Hollywood. "

Xiao Yao showed a thoughtful look: "I heard that there is a great difference between Hollywood's box office share and our country, isn't it?"

"In Hollywood, there are three billing modes to choose from. The first is the same fixed proportion billing as China; the second is that the cinema will pay a fee to the producer to buy out the film, and then all the box office of the film will be owned by the cinema; the third is the most popular billing mode in Hollywood, that is, ladder billing."

Ouyang Yuntian explained: "If the box office of a film is high, the proportion of profits shared by the film company is often higher than that of the cinema. For example, for a film with a box office of $300 million, the film company can even get up to 60% of the revenue. However, for some films with poor box office performance, the cinema should also protect its own revenue. For example, for a film with a box office of only $10 million, the film company can only take 45 %In general, the proportion of local film box office of an American film to the film company is about 40-55%. "

Ding Ning nodded suddenly: "the distribution of foreign box office is much more flexible than our country."

"That's no way. Now the domestic accounting proportion model has been calculated. Before 1995, the national film development special fund of 5 yuan and the business tax of 3.3 yuan should be paid for every 100 yuan of box office, and the remaining part should be divided by the producer and the cinema according to the proportion of 35% and 65%. Until 2006, the voice of the producer gradually increased and began to focus on the cinema After discussing the rules of box office distribution, the proportion of box office distribution of the producer was increased to 42%. "

Ouyang Yuntian talked like a treasure: "in 2011, in order to vigorously promote the development of the film and television industry, the relevant departments issued documents stipulating that the producer should not be less than 43% in principle; the cinema should generally not exceed 50%, which can be regarded as leaving a way for the production company."