In any era, price war is the most lethal, and it is a real sword and a real gun... No, it is a contest of real gold and silver.
Under the subsidy of Wuwang Qixing regardless of financial resources, the price of Chang'an, which has been rising for many years, has fallen for the first time, and even a cliff like decline. However, the decline of goods related to Mojia village is the worst, and even the price of goods has been cut down directly.
Facing the price war of five surnames and seven hopes without losing money, Mojia village naturally bears the brunt. The products of Mojia village, which originally sold well in Chang'an and Luoyang, can't be sold immediately. Between Mojia and their own wallet, people naturally know how to choose. After all, who doesn't want to buy cheap things.
"Boss, this time, five surnames and seven hopes are too cruel. They even want to pull the Mojia village down at the cost of money." in the Mo house. Xu Jie said with a ashamed face.
He was in business all his life, and finally suffered a great loss under Zheng Chang's three board axe.
"This is a price war. No one has any tricks." Merton shook his head and didn't blame Xu Jie.
"Price war! The owner is really wise, and one word hits the essence." Xu Jielang said.
Merton shook his head and said, "the price war hurts both people and yourself. In those days, the Mojia village also thought about this move, but it was not used because it aroused public anger and isolated the Mojia village from the business community in Luoyang, Chang'an. Now the five surnames and seven hopes take the initiative to provoke the price war. Don't blame the Mojia village for the workshops in Chang'an city."
Xu Jie couldn't help but say in amazement, "what's the matter with other workshops?"
Merton smiled mysteriously: "The price war hurts the most people, but the weakest one must hurt the first. Now the big and big five surnamed Qiwang and Mojia village compete. One with strong capital and one with exquisite technology can naturally last a long time, and can occupy a large number of markets at a low price. However, other workshops in Chang'an city are not. They have limited capital and backward technology. In this price war, These workshops must be the first to be eliminated. "
Merton is well aware of the fierce price war in future generations. He often fights between the first and second in the industry, and the third and fourth are the most injured or even bankrupt.
"The fire at the city gate will affect the fish in the pond!" Xu Jie suddenly said.
Sure enough, with the announcement of the full price reduction of Mojia village's products, the whole industrial community in Luoyang, Chang'an, is in great sorrow. The workshop supported by five surnames and seven hopes has the lowest price. The product quality of Mojia village is the best. Both sides have their own markets, and the market of the middle workshop is the first to be eroded.
Just a month after the price war, hundreds of workshops in Chang'an Luoyang closed down.
"As expected, a large number of workshops in Chang'an and Luoyang have closed down." Xu Jie admired. Merton had expected this as early as a month.
"How's our situation?" Merton asked solemnly. Now the market of small and medium-sized workshops has been eroded. Naturally, it's time for the shopping of Mojia village and Wuxing Qiwang.
Xu Jie said sadly, "back to his boss, although the shipment volume of Mojia village has increased sharply, the profit has decreased significantly, and some workshops have even begun to lose money."
"Loss!" Merton sighed. The price war is indeed a big killer. Mojia village has the most advanced technology. Coupled with the good brand image of Mojia village, it can still lose money.
Merton pondered for a moment and said, "from today on, the goods in Mojia village are divided into two categories. One is to use price war and five surnames and seven hopes to compete for the market at any loss, and the other is to take the high-end series. After all, there will always be people willing to buy the best goods in the world."
"Yes, boss!" Xu Jie nodded and left.
After Xu Jie left, Merton breathed a sigh of relief. Now the stalemate between five surnames and seven looks has been completed. The next thing depends on who can't hold it first.
"Young master, young master Chai came to visit!" Fubo suddenly came to report.
"Who?" Morton said in surprise.
"Chai family, master Chai Lingwu!" Fubo said solemnly. Now the Mohist family is in the wind and rain, and the sudden visit of the Chai family makes him a little uneasy.
Merton was surprised. Now the Mohist village is making friends with the five surnames and seven looks. It's too late for all aristocratic families to hide from the Mohist family, and the Chai family, as the pillar of the Guanlong aristocratic family, took the initiative to come to the door.
"Please!" Merton wondered, but he was not rude.
"Hahaha, I haven't seen you in a year! Brother Mo is well!" Chai Lingwu came up and saw Morton's warm face.
"Thanks to brother Chai, everything is fine. I heard that brother Chai went to the western regions. When the Chai family caravan returned to Chang'an City last month, it caused a sensation in Guanzhong. Even Mo was thunderous." Merton did not boast about this. Datang Honglu Temple sent many envoys to the western regions. The risk of the silk road was greatly reduced and the trade route was unblocked. In addition, Chai Lingwu's brother was in the western regions. Naturally, the Chai family caravan passed through the western regions and brought back a large number of exotic treasures from the western regions. It can be said that it made a lot of money.
Chai Lingwu immediately said proudly, "I just rely on brother Mo's light! If brother Mo hadn't marched to Tuyuhun in the West and made the Tang Dynasty powerful in the western regions, he also proposed to send envoys to the western regions to open up the business route and receive a compass from brother Mo, otherwise I wouldn't have such a smooth trip."
A trip to the western regions completely made the Chai family taste the sweetness. The profits several times and more than ten times simply made the Chai family revel. Chai Lingwu was the second son. Naturally, the title of the Chai family could not be transferred to him, and the family's industry would naturally be managed by him. The trip to the western regions completely increased Chai Lingwu's status.
"That's brother Chai's transportation route. There are a lot of aristocratic families in Chang'an City, but only brother Chai dares to take the silk road." Merton complimented.
"That's!" Chai Lingwu said proudly. For this, Chai Lingwu was very complacent.
"The so-called gratitude of dripping water and Yongquan is to specially repay brother Mo's kindness of helping last year and prepare to order another batch of goods from Mojia village."
"Order!" Morton frowned. Now all aristocratic families in the world are on the side of five surnames and seven looks. No one is willing to contact the Mohist village. Chai Lingwu took the initiative to come to the door and ask for goods. How can he not wonder that the Chai family is also one of the aristocratic families. He doesn't believe that the Chai family will be so righteous.
Chai Lingwu smiled and said, "why, brother Mo doesn't want to?"
Morton shook his head and said, "no! Brother Chai, I'm afraid I don't know the current situation of Mojia village just after returning to Chang'an city. It's not that I don't want to, but I don't want to make brother Chai difficult."
"Isn't Zheng chang the child who is causing trouble? Am I afraid of him?" Chai Lingwu sneered.
Merton said with a bitter smile, "Zheng Chang is naturally not in your mind. However, the five surnames and seven hopes behind him are powerful. I don't want to involve brother Chai."
"Five surnames and seven hopes!" Chai Lingwu couldn't help breathing. Although the Chai family is one of the Guanlong aristocratic families, it's still not enough to see compared with the behemoth of five surnames and seven hopes inherited for thousands of years.
Morton said with relief: "brother Chai's heart has been appreciated. Now the prices of goods from other workshops in Chang'an City have fallen greatly. Brother Chai can choose goods from other workshops. On the contrary, he can save a lot of money. Why not?"
However, Chai Lingwu shook his head. If he could save money, he would not come to mojiazi for the so-called loyalty. He was not the only caravan to the western regions. If they all chose the same goods, what advantages would he have? In addition, the goods transported during this trip to the western regions must be the best of the best, so as to maximize profits. Looking at the world, I'm afraid only the goods of Mojia village are the best, not to mention that many goods are unique to Mojia village.
"No, brother Mo is in trouble. I can't help him. I heard that many brothers just got a board in order to help brother mo. my younger brother is rough and thick. He can carry it even if he gets three more boards. Other brothers help brother Mo sell 3000 Guan goods, and my younger brother is willing to help brother Mo sell 9000 Guan goods." Chai Lingwu said with a righteous look.
"Brother Chai, this is serious!" Merton was stunned and quietly looked at Chai Lingwu.
Chai Lingwu patted his chest and said, "it's natural, and the 9000 goods don't need brother Mo's credit. My brother is settled in cash."
"Nine thousand Guan!" Merton's eyes flashed, and then he realized that Chai Lingwu was not lying. You know, Chai Lingwu has great power, but I'm afraid he can't hide it if he doesn't go through the Chai family and doesn't use nine thousand Guan's money.
The Chai family dares to offend the five surnames and seven hopes. Is it the chance for the Mohist family to break the game.