Chapter 1037

With the quiet increase of the length of Confucian journals, the originally declining sales volume gradually stopped.

After the current political news of Confucian journals, there are a lot of advertisements. Although many Confucian people are dissatisfied with this, they can only recognize it by pinching their nose when they think that the ink journals are pressing step by step, and the sales volume of Confucian journals is declining.

With the hype of Confucian magazine's advertising, the shops of aristocratic families have discounted and promoted one after another to attract passengers. Coupled with the large amount of advertising fees paid to Confucian magazine, the profits have been reduced a lot. The era of huge profits in the past is gone forever.

However, the money of the aristocratic family has not been spent in vain. Under the overwhelming advertising of Confucian journals, the shops and workshops of the aristocratic family have gradually stopped the decline. After all, the real rich are still the elite who study Confucianism intensively. They are the main force of consumption in Datang.

Moreover, Confucianism magazine also specially picked out the problem of poor quality in small workshops, hyped it, and tried to build into a family workshop. The goods are of good quality and high price. Although ink magazines are cheap, most of them are fake and shoddy products.

The aristocratic family deliberately ordered their servants to buy ink magazine products. After they were deliberately damaged, they did not claim compensation. They reported it wantonly in Confucian magazines, damaging the reputation of small and medium-sized workshops.

What's more, after deliberately damaging the goods, some people handed the paper to Chang'an County to ask Ink magazine to compensate ten times the loss. Although these things didn't come to an end, it also caused a storm all over the city, which greatly reduced the reputation of Ink magazine shopping and small and medium-sized workshops.

"Your Majesty, it is said that there are many fake and shoddy things in the shopping of ink magazines in Chang'an city. Once the market is revealed, it will surely bury hidden dangers for the people in the pass. The ink marquis is to blame."

"However, for the sake of quick success and instant benefit in Mojia village, mohou ignored the safety of the people all over the world."

"Please also order your majesty to thoroughly investigate Ink magazine shopping so that people all over the world can use things they can rest assured of."

After the aristocratic family and Confucian journals set off a storm all over the city, the imperial Shi of the aristocratic family heard the wind and impeached Merton one after another.

"Merton, do you have any excuse!" Li Shimin didn't have the habit of blocking the gun for Merton, and directly pushed Merton to the front desk.

Morton frowned and stood up and said, "Your Majesty, the goods on the ink magazine are not fake and shoddy. On the contrary, they are all high-quality and cheap things that the people need."

"How fast and economical?" Yu Zhining sniffed. "In that case, what's the matter with so many inferior products on the market?"

"If there is a quality problem, the people can refuse to pay. What's more, some goods can be replaced within three months. Now Ink magazine shopping has been implemented for only three months. Weichen doesn't know why these people don't apply for replacement at all unless they are artificially damaged." Merton took a deep look at the royal princes.

"Even if it's not fake and shoddy products, these goods are produced by small workshops, shoddy work and low-cost competition, and ink magazines add fuel to the fire. The whole business community in Guannei is moaning and businesses are angry. How can this account be counted on the Mohists!" Yu Zhining angrily scolded.

"However, as soon as ink magazine shopping and Kyoto express came out, I don't know how many shops in Chang'an City closed down, and the merchants suffered heavy losses. What about ink sacrifice?" a group of Royal historians said that in any case, the closure of so many shops is really related to Ink magazine shopping, which is indisputable.

Merton was silent for a moment and said: "Although the collapse of shops in Chang'an City has the impact of Ink magazine shopping, it has something to do with the high rent and living cost in Chang'an city. After all, ink magazine shopping is no matter how cheap it is, it will not sell at a loss, and businesses will also have certain profits. The high rent and difficult living cost in Chang'an city will eat up the profits of businesses, which is the whole reason for the collapse of businesses 。”

Yu Zhining frowned and said, "anyway, there is a direct relationship between ink magazine shopping and the closure of shops."

"Shopping malls are like a battlefield. Even if there is no ink magazine shopping, businesses will also close down. Far from it, even if the Mojia village is so large, it has not been on the verge of closing down for several times." Merton said without hesitation.

The officials surnamed Wu Qiwang suddenly looked embarrassed. They had something to do with the difficulties of the Mohist school several times. What embarrassed them more was that the Mohist school applied the art of war to the commercial war and beat them down.

"Business war!" all officials nodded one after another. These days, they have opened their eyes, including technical war, price war and market war. Advertising war is an endless series of business war routines, which is even more enjoyable than sand table military exercises.

"Even so, the Mohist School owes the merchants of Chang'an city an explanation." Yu Zhining said forcefully.

Merton had expected: "what explanation is needed, but the survival of the fittest. In addition, ink magazine shopping is not only impact but no benefit to businesses."

"Hum! Benefits? Is mohou joking?" Yu Zhining sneered.

Many officials also laughed one after another. The Mohists were so thick skinned that they ran their shops and closed down. They even said it was good.

Merton explained: "You don't know that there is not only the ordinary people's edition, but also the merchant edition. The merchant edition publishes workshop prices. In the past, merchants often needed to go hundreds of miles to purchase goods, which took more than half a month. They also needed to hire manpower, horses, carts and food, drink and accommodation. That's a lot of money. With the merchant edition of Ink magazine, Merchants only need to book on Kyoto express. As long as they are in a stable shop, Kyoto express will deliver the goods to the door of the store. Moreover, it is directly sent by the manufacturer, with the lowest price and reduced merchant cost. Even if the price is reduced, they can also benefit a lot. "

"Merchant version!" all officials were stunned. They didn't expect that Mohist school still had this move. In this way, it is really good for merchants. In this era, the transportation is inconvenient, and it's not easy to travel a long way.

With the merchant version of Ink magazine shopping, merchants can save 10 days and a half months of practice every time they purchase goods. Compared with the cost along the way, the little freight of Kyoto express is negligible.

"If the price is the lowest, it won't be those inferior goods with poor quality!" Yu Zhining mocked.

Merton looked around and said proudly, "in this world, only high price does not mean good goods. It is the labor time spent by workers on goods that determines the price."

"Labor time determines the price. Is mohou joking?" suddenly, many officials were surprised. They heard it for the first time and doubted it.

Merton looked at the Tang elite with a misty face and suddenly felt a sense of superiority and said, "if you don't believe it, it may be a little clear after listening to this story written by Mozi."

"Mozi is close!" all the officials listened attentively when they heard the speech. They may have some opinions on Mozi, but no one questioned Mozi. In particular, Mozi is close in the fire, which is thought-provoking and makes people look forward to it. Unfortunately, Mozi is like squeezing toothpaste.

Merton Lang: "It is said that Mozi didn't like reading when he was a teenager. He often threw the bamboo roll and went to play. One day, Mozi met a white haired old woman sitting on a low stool on the grindstone. She was grinding up and down the grindstone with a thick iron pestle in her hand. She looked attentive. Even if Mozi watched her for a long time, she didn't notice it.

Young Mozi asked, "old woman, what are you doing?"

"Sharpen the needle!" the old woman replied without raising her head, still seriously grinding the iron pestle in her hand.

Young Mozi was surprised and said, "but what you hold in your hand is a huge pestle. The needle is thin and small. Can such a thick pestle be ground into a needle?"

The wife said while grinding, "yes, the iron pestle is thick and big. It's difficult to grind it into a needle, but I keep grinding it every day. One day, I'll grind it into an embroidery needle."

Young Mozi was deeply touched and said with emotion: "as long as you have deep Kung Fu and grind an iron pestle into a needle, this is the case in the world."

So the young Mozi worked hard and eventually created the Mohist School and became a hundred schools of thought. "

"As long as you have deep Kung Fu, grind an iron pestle into a needle!"

When this remark came out, all the officials of the whole court were silent. They were in high positions and naturally understood this sentence better than others. They were able to occupy high positions not because of natural luck, but because they had to pay too much effort than ordinary people, and finally grind useless pestles into embroidery needles.

"I deeply admire Mozi's great wisdom," Li Shimin said with emotion.

Other people nodded one after another. Mozi kept close and didn't disappoint them again.

"These words can certainly inspire students all over the world to work hard!" Kong Yingda sighed. Confucius' words and deeds have always been an example for students all over the world. However, Mozi's words are not inferior to Confucius.

"Thank you for your recognition of Mohism. Mozi's feelings really benefit people a lot, but I have another feeling." Merton sighed, "in the era of Mohism, how expensive should embroidery needles be, so that the old woman doesn't hesitate to grind needles with an iron pestle."

"How expensive the embroidery needle!" all the officials were stunned and angrily scolded Merton in their eyes. This remark suddenly interrupted their feelings just now. One was working hard and very inspirational, and the other was smelly and very indecent. It was a difference between clouds and mud, which made everyone feel a sense of separation.

"Mo debate once said that everything can be divided into two to look at the problem, and the boy's view is not wrong, and we are not discussing the price." Merton looked at the bad eyes of the ministers weakly.

The ministers remembered that they were discussing the price, but they were secretly taken away by Mozi.

"As you can imagine, it took the old woman several years to grind into an embroidery needle. I'm afraid it's not too much to sell at least one hundred Wen!" Merton Lang said.

The ministers were silent. It was extremely cheap for a person to spend three years and pay her 100 Wen.

"Datang's forging technology is very mature. As far as the needle casting is concerned, the best blacksmith can forge 80 needles a day, so now the price of Datang's embroidery needle is one Wen."

The ministers moved in their hearts. According to Merton, the less time it takes to manufacture goods, the cheaper the price of goods.

"A penny a piece, the price before that time." Leng hum, an imperial censor, who happened to hear his wife and daughter happily say that the price of embroidery needles has fallen sharply.

Merton nodded and said, "what you said is right. The price of embroidery needles has dropped greatly because the needle casting workshop adopts the latest Mohist ink technology and assembly line production. Now one person can make 1000 needles. Let alone one penny, or ten cents, those workshops will not lose money!"

"A thousand!" everyone took a breath and had to say that Mohist ink technology has become a determinant of prices. In recent years, prices in Datang have generally declined, which is directly related to the wide application of ink technology.

"As you can imagine, an old woman can grind an embroidery needle in a few years, which is worth at least 100 Wen. An ordinary workshop can make 80 needles a day, and an embroidery needle is worth one Wen. A workshop using ink technology can make thousands of needles a day, and ten for a penny. It can be seen that the less time we spend on manufacturing goods, the cheaper the price, not the higher the price The west is good, the price is low, and the quality is poor. "

The imperial governors looked at each other and let them chew words. Naturally, they were not inferior to anyone, but they were confused about these economic knowledge.

Only Dai Zhou took a deep look at Merton, and all officials thought that Mozi realized that it was a wise saying as long as the Kung Fu was deep, the iron pestle was ground into a needle, which contained great knowledge.

However, he believed that Mozi understood from this story that labor time determines price, and his intelligence is not inferior to Mozi, and none of the officials present was aware of it.