"Doomsday" is far from popular in China. After all, it has only sold more than 100000 copies.
In foreign countries, according to Wang Huan's estimation, it should take half a month to a month before word-of-mouth can become popular.
Now the release of stand-alone games is actually similar to film publicity.
It's ok if it's a familiar sequel to big IP, or it's a hot developer, but even if it's both, it needs to start publicity a year or two in advance.
Comprehensive channel publicity.
Print ads, game media, video platforms, game magazines, etc.
The cost of publicity and marketing is amazing.
For example, the marketing cost of the two super masterpieces "wild escort 2" and "cyberpunk 2077" exceeds US $100 million.
Basically, it has been publicized a year or two before its release.
Wang Huan's doomsday is a typical three noes product.
No IP, no fame, no publicity.
All of a sudden, it was on the platforms.
The funniest thing is that there are no distribution agents in Europe and America.
In this era, most European and American players still buy game disks and install them at home. Online download is not the mainstream.
So when it just went on sale, it was completely cool.
Of course, basically all major works should send the game in advance for evaluation before release.
But imperial technology doesn't.
These game editors are also a circle.
Suddenly one day, someone said, "let's go to steam and have a look. There is a Chinese game with 39G."
Next, everyone's chat became warm.
"Is it a Chinese stand-alone game? Is it a fairy sword? Xuanyuan sword? To be honest, I'm a little aesthetic tired. What theme?"
"At the end of the world, look at the introduction of the game. It means that decades later, a war broke out between China and the United States. Sony even directly announced that in order for players to get the best game experience, they will release the next generation console PS4 in advance.
Then, Microsoft also announced that they would release xboxone in advance.
next!
It's a feast for all players in the world.
Sales of major game platforms soared wildly.
Several major European and American agents went to imperial technology to seek agents, and talked about the share price very low.
Directly said that even if you don't make money, you should also distribute the game as an agent.
In this surge in sales.
Countless players around the world are intoxicated.
This game has no English dubbing, only Chinese dubbing.
But there are English subtitles.
Never mind, we can watch the subtitles.
Most players in the world don't even know where Hangzhou is in the game.
Never mind. We can check the bone song map.
The shock of this game to players all over the world is unparalleled.
The more experienced players are, the more powerful they will be.
I saw a real game character for the first time.
The first time I saw the game characters can wear clothes.
For the first time, I saw such three-dimensional and realistic leaves and petals, even if I squatted below.
After the first pull in, you can also see the clear stone texture.
For the first time, I felt different light effects on cloudy and rainy days.
The first time I saw a hot day, the sweat on my face was dripping. When it was hot, the wet marks on my sweat hair.
Playing, playing, just want to kneel on the ground.
Next, there is the player's Video Carnival.
Countless players record the game pictures and put them on major video platforms.
Then, Wang Huan enjoyed the numbness of making money.
Almost every minute, every second, money is constantly recorded.
At first, there were only a few million dollars a day.
Then ten million dollars a day.
At most, tens of millions of dollars a day.
The sales of this game are soaring every day.
But this kind of making money is only the beginning.
Because the world's major game giants have gone to China to negotiate with imperial technology.
Everyone has only one goal.
Buy Empire technology's game production engine.
Now the situation is very clear.
Buy a new engine or die!
If doomsday is only three or five years ahead, it's no problem. We work hard and can catch up.
It is impossible to catch up with the leader for more than ten years.
Of course, if only imperial technology has such a powerful game picture, it won't be a big problem.
But if you don't buy it, other game manufacturers will buy it.
Other people's game pictures are so awesome. If you're rubbish, even if your game is good, you can't sell it.
Unless you go in a different style like Nintendo. When the 3A game hit the world, Mario, Zelda and donsen still sold violently. The game picture, strong cartoon style and realism have nothing to do with it.
But... Not every company can do Nintendo.
Ren hell, there is only one family.
Fortunately, imperial technology does not refuse to come.
And the conditions are very transparent. For games made with dream game engine, imperial technology needs to get 5% of sales.
With this share, the global game giants breathed a tight breath and a little relieved.
It's not too dark.
If they have such a game engine, they will definitely kill their opponents.
How much is 5% of the sales?
In this world, the total sales of global stand-alone games in 2012 was about $50 billion, of course covering all platforms.
Of course, not all game companies will use the engine of imperial technology.
For example, Ren hell completely ignored it, although they also came and signed a contract.
But in fact, the games they developed are basically useless. Their cartoon style games will continue to dominate the world for at least the next decade.
But other 3A game developers have to use it.
They actually operated this development engine, and then were pleasantly surprised to find that paying this 5% turnover not only did not lose money, but also made a lot of money.
Because with this engine, the development cost will be reduced and the development cycle will be shortened.
This is definitely a revolutionary product.
But then there are some terms that look like a headache.
Because the contract says that any game that needs to be developed using imperial technology's game engine must first send the script to imperial technology for review and approval, and then it can be developed.
This... Is too hegemonic.
Many game manufacturers have protested against this article, and they are really scared of China's audit.
Later, the explanation of imperial science and technology reassured them.
In fact, this review clause has only one purpose and cannot infringe on China's core interests.
For example, you can't insult... Hua's content in the game.
Moreover, as long as the map is related to China's territory, we must ensure the territorial integrity and unity of China.
Especially in the disputed territory, it is absolutely necessary to follow China's territorial division standards.
Several game giants checked their game sales and expected sales in the next decade, and then passed it quickly and happily.
Even if the executives of these companies are from a certain country, they did not raise any questions.
Then a game manufacturer asked, how can it be regarded as humiliating... China?
For example, I want to develop a game. China and the United States break out a world war and destroy each other. Is this humiliating... China?
Imperial science and technology replied very happily, that doesn't count.
Many manufacturers are relaxed. This scale is still very wide.
Imperial technology once again clarified the terms. Specifically, in the game, it can not vilify the image of China and the Chinese people, nor the relevant systems of China. In the game, it can even regard China as an enemy, but it can not be demonized. For example, it can describe China as a German country in World War II.
The whole negotiation process is not very long.
Moreover, the State Department did not send anyone to supervise the whole negotiation.
Because there is no need at all, many senior leaders of imperial science and technology are transferred directly from relevant departments and from leadership positions.
Finally, more than a dozen game developers around the world signed cooperation agreements with imperial technology.
Moreover, there are relevant projects immediately.
In just three years, more than a dozen 3A masterpieces will be developed with the engine of imperial technology.
Several giants have even released news that they will use a new dream engine to remake 3A masterpieces on sale.
For example, Wizard 2, ancient scroll 5, and so on.
You can see it's the old money.
The sales of these games have been very bad.
After remaking with a new engine, the project is not very big, but the sales volume is absolutely guaranteed.
Players who have bought it once before will definitely buy it again.
In another world, Ka bitch has long proved to the world that we are professional and make money.
So!
How much money do you make selling games?
Selling engines makes money.
Imperial technology estimates that in the next few years, the dream game engine will contribute about $1 billion to imperial technology every year.
The world's major game giants have also estimated that using the dream game engine will reduce their development costs by more than $1 billion a year.
And according to conservative estimates, the new engine will detonate the global game market again.
In two or three years, the global stand-alone game market may exceed US $70 billion.
This is a real win-win. Almost everyone can get great benefits from this cooperation.
This is the power of science and technology, the power of productivity.
In fact, according to imperial technology.
In the future, once the virtual reality technology is fully mature, the global annual sales of games alone may exceed US $400 billion.
However, some people have denied this prediction.
And there are two extremes.
At one extreme, the ceiling of the global game industry is about $200 billion.
The other extreme says that once virtual reality is completely mature and artificial intelligence is completely mature, the whole society will undergo unprecedented drastic changes, the gap between the rich and the poor will further deteriorate, and astronomical people will indulge in virtual reality and escape from real life.
So by that time, the game industry will not be hundreds of billions of dollars, nor a trillion dollars, but trillions.
But everyone agrees that virtual reality is the ultimate state of entertainment.
This ultimate state is divided into two stages.
The first stage is absolutely mature VR.
The second stage is brain intubation.
In fact, Wang Huan's eschatological tower also sees the future of another world. Seriously, it's very bad.
With the development of science and technology, people may not be more and more decent. Even many times, it is less and less human.
Because they found that people, as productive forces, can be gradually replaced.
Once there is no value, of course, people are less and less like people.
…………………………………………
"Doomsday game" exploded abroad.
At home, it also exploded!
Domestic core players are not fools. Word of mouth is very amazing.
With the fermentation of word-of-mouth, sales are also soaring.
However, domestic sales have a ceiling.
Imperial technology has calculated for many times that the number of copies of doomsday sold in China is 2 million.
And global sales really don't know.
Maybe 30 million, maybe 50 million.
But whether it is 30 million copies or 50 million copies, it will bring amazing profits to imperial technology.
It's 99 dollars a share, and there's no discount.
Whether it is sold on the platform or by agents, the net profit of imperial technology will exceed 60%.
All of a sudden, it is billions of dollars in profits.
Of course, this is just the prediction of the major media and imperial technology.
None of this has happened yet.
After all, game sales also need a cycle.
Do the domestic people know that imperial technology is so awesome?
Uh?!
It's very embarrassing. Many people don't know, or most people don't know.
First of all, imperial technology is very low-key and never publicizes itself.
Will not publicize that they have signed a hegemony treaty with game giants all over the world, and will not publicize that all game giants in the world come to worship.
It will not be advertised that the major game giants in the world will develop games from now on, depending on the face of imperial technology.
It will not publicize that from now on, the world's super masterpieces will not discredit China.
It will not be publicized that this cooperation has brought great benefits to the country, especially cultural interests.
So far, doomsday has sold millions of copies abroad.
But is it useful for you to publicize these millions of copies?
Those who understand, of course, worship.
But more people don't understand at all. They have no concept of millions or tens of millions of copies at all.
The game picture of doomsday is very rebellious.
But... They have no concept of the game picture itself.
Many people don't even know what is good and what is bad in the game picture.
You open the doomsday game and tell them how awesome the picture is.
They looked at it and totally disapproved. Isn't it the same as movies and TV dramas? What's strange?
The greatest sorrow is not to choose the good, but to choose the bad.
The biggest sorrow is that you can't even tell good from bad, and you don't even know what is good.
Because... I haven't seen it.
The public opinion environment in 2012 is slightly better than that a few years ago.
But... The mainstream opinion is the same.
Playing games is not doing business.
Who turned genius into Warcraft? CCTV has just finished broadcasting the news.
For Chinese gamers, imperial technology has been on the altar and definitely won glory for the country.
But for the vast majority of Chinese people, what is winning glory for the country? Does not exist.
Who plays games to win glory for the country?
This is spiritual opium. This is what poisons young people. It should be completely banned.
Most people in China still pay attention to May 29.
Brother hammer and hundreds of people on the blacklist of imperial technology took imperial technology and Wang Huan to court.
On this day, the court officially opened.
As the defendant, Wang Huan still did not appear in court.
Brother Wang Xin, on behalf of imperial science and technology.
Because of the attention of the whole people, several media were officially allowed to shoot this court session.
This day!
Under the lens of many media, imperial technology sat in the dock of the court.
……………………
Note: first, I'll give it to you. If you have a monthly ticket, please give me a few at random, just because the ranking is not too ugly. Thank you.