Chapter 439

So far, Meng fan's "strange man of mountains and seas" has been published to the eighth volume of the booklet in China, and the previous seven books have been in the process of printing. The highest sales volume, that is, the fifth volume, has reached 1.5 million, and the remaining seven books have exceeded or close to one million, with a total sales volume of more than ten million. The sales volume is very large, and it is only benefited from copyright. This year's Forbes China Writers list is a sub list of comic authors, Meng fan is bound to occupy a seat, and is most likely to be the top.

Meng fan thought about signing for sale in China when signing for neon, and there must be more than one stop. The time point of sale is also ready to be stuck when the ninth book is listed - of course, it's OK to take any pamphlet at the signing meeting.

Manga is Meng fan's original intention, so his first private activity arrangement will definitely be to choose manga to sign for sale, but also to give back to fans and other fans who will come at that time.

From the perspective of fans, the form of the signing meeting is definitely the least expensive and the most affordable. There are comics and Meng fan can also get a signature. The most additional money is a ticket. The ticket is cheaper than the movie ticket. Even Meng fan is ready to reduce the ticket to a level that can't be lower - the market order should be observed.

After the great beauty studio made a deal, Meng fan contacted a new senior student of penguin animation. He had already mentioned it before. Over there, he had made all the preparations, set up a professional team and had intention exchanges with some venues, just waiting for Meng fan to determine the time and city.

Meng fan informed that the time was set for the listing of volume 9. If the location was set for the time being, Hangzhou, Shanghai, DIDU and Shenzhen would be set first, and then decide whether to increase it according to the situation.

After the two sides had a good talk, Meng fan called Hu Yijing and asked her to help find a professional related to the signing meeting. She needs to have a good resume in planning and overall planning, so as to quickly help the group growth of Dami studio.

Since then, it must be the time to talk about the advertising endorsement. It was not clear in the phone for a while. Meng fan asked Hu Yijing to come to the Shanghai stock market to talk face to face. At the same time, Meng Caiwei has also come from the Shanghai stock market to Hangzhou to continue the second round of "weight loss", which can help Meng fan participate in the examination and check nearby.

Advertising endorsements must be received, and money must be earned. As for what to do with the money, at present, in addition to preparing to buy a yacht she likes for her future mother-in-law, it seems that there is a demand for the task of [God of wealth] - this task of pitching fathers requires a hundred million dollars.

In other respects, Meng fan is really not in a hurry to spend money. After all, now the income of comics has been expected to be high.

In addition to the royalties of the separate edition, the electronic subscription of "shanhaiqiren" on penguin animation online is also very high.

It is impossible to pay the royalties of the separate edition every month, while the "Remuneration" of penguin animation network is paid on time every month. This part of the money is enough to support Meng fan's expenses except yachts and loose money.

In addition, Meng fan still had an extra income after the game, that is, the bonus from governments at all levels, the national team has not been paid, and those from Zhejiang Province, Wenshi and Ruicheng were sent to Meng fan early. The amount is not small, at least the highest bonus ever given by the local government. After Meng fan got it, he backhanded it to the local government to support sports.

Of course, there must be some bonuses from local companies, and Meng fan also donated them. The funniest thing is that several real estate developers want to give Meng fan a house, but he didn't want it. It's too commercial. Besides, it's too cheap to advertise Meng fan for a house.

Speaking of this house, the recent rise of the house in the community where Meng fan lives in Ruicheng is very contrary to the market law. Oh, and the community where Meng fan lives in Hangzhou is also rising rapidly.

These two communities all hung a message similar to "congratulating Meng fan on winning the Olympic hardware" - without directly writing the words "residents of this community" and so on, but the operation of the nearby community was very coquettish, and directly hung the words "congratulating Meng fan, a resident of the next community, on mentioning the Olympic hardware", which is also "rubbing the house price".

Hu Yijing moved very quickly, and arrived in Hangzhou at more than 5 p.m. with a professional mentioned by Meng fan.

This professional, named Huang Dian, has something to do with Meng fan. He was once the propaganda and planning of Meng fan's sister Meng Caiwei. Later, after Meng Caiwei left the company and became a "free man", many propaganda and planning staff still cooperate with him and maintain a very good relationship.

Therefore, Hu Yijing thought of him at the first time after she proposed to Hu Yijing the need for professionals in this field,

Meng fan took several tentative young faces from the studio to meet Hu Yijing and Huang Dian. At this time, they were invited to have dinner and chat while eating. It was considered that the two groups had a preliminary understanding. Then when they returned to the studio, everything was handed over to them.

The main purpose of Hu Yijing's visit this time is still advertising, and she also brought the sorted materials. The two entered another office. Hu Yijing took the materials out to Meng fan to have a look at them first, and then briefly introduced the situation.

Hu Yijing has selected a total of brands, all of which are international first-line and national brands, and their endorsement level is also very high.

Speaking of endorsement level, it is also a very complicated thing. In terms of regions, from high to low, they are the global spokesperson, the spokesperson of the Asia Pacific region (in the narrow sense, it refers to the Western Pacific region, the same below), the spokesperson of the Greater China region and the spokesperson of the Huaxia region; In terms of products, from high to low, they are the spokesmen of the whole line, the spokesmen of branch lines, the spokesmen of series products and the spokesmen of products.

Therefore, I often see a product endorsed by multiple stars. In fact, their endorsement level or products are different.

Take Zhao Xiaodao, who was ridiculed by the group as "Earth", has no chance with fashion and has zero ability to bring goods. What she signed is the spokesperson of Dior Huaxia district. Before that, in the same year, Dior also signed Yang Tianbao, who is also the spokesperson of Huaxia district. Their endorsement level is the same, but their endorsement products are different.

——The brand side is definitely not stupid. The attention brought by this sense of gap is quite large.

In addition, the broad endorsement category itself is actually divided into three levels, from high to low, namely, the spokesperson, namely the brand ambassador, the image ambassador and the brand friend / best friend. Note: the brand Muse is related to the designer and is not included in the endorsement category.

These three levels are also the intimacy level between stars and brands, which means different treatment. To put it simply, the spokesperson has to pay, and the image ambassador and brand friends don't have to pay.

In addition to the endorsement fee, the brand will also make hard and customized products for the spokesperson; Image ambassadors and have no endorsement fees, but have soft publicity, customized products and attendance activities; Brand friends are left with clothes, handbags and other products to the brand when attending the event.

These three levels are also the way to advance the relationship between stars and brands, especially first-line brands. Generally, they need to obtain the identity of the brand's best friend before they can be selected as image ambassadors, and finally get endorsements. Of course, there must be some stars who skipped the entry and advanced stages and rushed directly to the end of the spokesperson.

Even if some stars know that they will never be able to get endorsements in their lives, they are still willing to become brand friends. After all, this is an important way to increase exposure and popularity, especially for some big first-line brands. Don't say no to give money, if you can give money, you can go.

Meng fan's brands invited this time are naturally spokesmen. What Hu Yijing sorted out are all first-line brands at home and abroad, covering many fields such as clothing, food, watches, automobiles, electronic products, finance, aviation, communications, etc. among them, banks, communications and aviation are Party A that stars can't touch.

"There are two fashion related brands, and you choose one of them. The endorsement quotation is below. In addition, there are some additional conditions, and you can put forward some conditions, which are within the scope of negotiation."

"There are two sports brands abroad and one at home. You can choose one."

”For food, I'll prepare two for you, one is wide mouth, the other is Danone, both of which are spokesmen for the whole line in the Asia Pacific region. “

"There are two watch brands."

"There are two brands of electronic products, one is domestic, the other is neon, and the domestic Huawei is the global spokesperson for the whole line; the neon is the global spokesperson for Sony earphone series."

"There is a commercial bank in finance."

"Four airlines have invited you, one domestic and three foreign“

When it comes to this, Rao Shi and Hu Yijing have known for a long time, but they are still surprised. NIMA is an airline. Each of them is one of the world's top 500 companies. Who can have the opportunity and qualification of an ordinary star.

Take Huaxia as an example. So far, the only person who acts as an image spokesperson for the airline is Hu Ge, who acts as the spokesperson for China Eastern Airlines. In foreign countries, they basically invite super first-line superstars. Take Qatar Airlines as an example. The previous spokespersons are rich football clubs such as La Liga Barcelona and Bundesliga Bayern!

This time, there are three foreign airlines, including Ka airlines, and the other two are neon All Nippon Airways and Lion City Airlines.

God, what kind of endorsement is this!

These endorsements are much more awesome than those international first-line brands before!

Those endorsements are easy to get. The image spokesmen of airlines are too difficult, and these top airlines are even more difficult.

After the spokesmen of three foreign airlines were invited, Hu Yijing really realized that Meng fan was now a global sports superstar!

Like c Luo, it has the popularity of being able to personally endorse Airlines!

Of course, Hu Yijing is familiar with Meng fan. For example, she knows what happened when Meng fan went to Qatar to participate in a wrestling match, Knowing that Meng fan met a local tyrant in Qatar after "subduing the tiger", and more than ordinary people and media people, she also knew that Meng fan's father had some business cooperation with the local tyrant's father, and also knew the influence of the local tyrant family in Qatar... Well, maybe she was really familiar with Meng fan, and it was always easier to accept it by finding an extra reason.

As for neon's All Nippon Airways and lion city's Lion City Airlines, she didn't find any additional reasons - although there are some additional reasons, not everyone can think of them together. After all, Meng fan's popularity is really up to this level.