Chapter 445

Meng fan's endorsement has always attracted much attention. First, no matter which Olympic champion has this treatment, Meng fan is hot this time and can't be reheated. Second, Meng fan has never had an endorsement before. Third, how many publicity teams are promoting the popularity.

Meng fan's first endorsement has been popular for several times, and it has triggered several waves of discussion with rhythm, discussing who Meng fan's first flower fell to.

After the famous Huaxia communication company Huaxia glory announced that Meng fan was the global spokesperson for the whole line of Huaxia glory mobile phones, the online discussion immediately became boiling, \meng fan spoke for Huaxia glory \.

After Meng fan's endorsement fee was announced, there was another hot spot immediately.

50 million endorsements!

This definitely sets a new record for the endorsement of Chinese stars!

Before that, the maximum endorsement fee for stars in Greater China was 20million yuan / year. Two people won such sky high contracts, one was Jackie Chan and the other was chairman Zhou.

And 50million, which is also the highest endorsement fee given by Huaxia glory so far, including invited foreign stars. Before that, the highest endorsement fee received by Huaxia glory was football star Messi, which was 44million in two years.

According to the single endorsement fee, Meng fan has also ranked among the top endorsement fees of global sports stars. Of course, the ranking is still a little lower, and there are many stars on it.

In recent years, the top ten in the sports industry with the highest income in that year has been dominated by four fields: football, basketball, tennis and golf, and the latter two account for a much higher proportion than the two.

Looking at the world, Meng fan's 50million endorsement fee is the top level, but it can only be regarded as the bottom of the top level, but it is fried in China.

This is only the first endorsement. Next, everyone knows that Meng fan will definitely accept other endorsements. Meng fan's commercial value is bound to become the highest among Chinese athletes and one of the highest among all stars in Greater China.

In addition, in addition to giving Meng fan the sky high endorsement fee, Huaxia glory will also sponsor all Meng fan's activities - non exclusive, including supporting the three national teams of Ju Churou.

For Meng fan to win the sky high endorsement, the online hot discussion is dominated by the attitude of "welcome" and "Congratulations", and they all think that Meng fan should win such a high endorsement. Compared with other popular stars with traffic, netizens obviously recognize Meng fan as a sports superstar.

Of course, it is also a kind of market recognition that the traffic popular stars win the sky high price endorsement. It can't be said that there is really something wrong, but the vast majority of passers-by don't recognize this kind of market recognition very much, so it is controversial.

In addition, Meng fan's first endorsement is Huaxia glory, and netizens are also applauding. After athletes become famous, there are too many endorsements for hook and broad, almost foreign brands, which is nothing wrong, but if they endorse domestic products, Chinese people are naturally more happy.

Many netizens have said that Meng fan and Huaxia glory are worthy of the four words "Huaxia glory", and the brand of Huaxia glory is also worthy of hardware "certification".

——#This is how hardware glory # came out.

......

After the signing of the contract and the completion of all procedures, Huaxia glory immediately finalized the relevant schedule of shooting advertisements with Meng fan. The sooner the shooting is completed, the sooner the advertisements are launched, the greater the benefits will be to Huaxia glory. As for the quality of advertisements, it must be to invite the top team in the industry to escort.

Within a few days, the first advertising poster came out, appearing almost overnight in bus stops, subways and many other public places in major cities. The poster content is very simple. Meng fan holds the latest Huaxia glory mobile phone, and the advertising words are even guessed by netizens - the hardware glory in your hand!

The advertising language is very simple, without any innovation, but it is easy to remember, and it is also very consistent with the style of Meng fanlai's endorsement. Everyone's reaction after seeing it is the same - well, it's like this - the integration of the image spokesperson and the brand culture is perfect, and the recognition of consumers is very abstruse, which is stronger than anything, and it is also what businesses are most willing to see.

After Meng fan's advertising poster came out, there was another wave of headlines and popularity. First, this is Meng fan's first advertising poster, and second, the picture is too beautiful. Everyone wants to see more.

On the same day, Vogue's September issue was also released - much later than normal. September issue is the most important issue of the year, and this time it sold better and much better than usual. Of course, the sales volume comes second. What matters is the number of times Meng fan's double cover has been reprinted and the exposure and attention of this journal.

......

"Dean, why are you free today?"

The day after completing all the advertising shooting, Meng fan was training in the special training room of Fengji martial arts hall. Seeing the person knocking on the door, he released Lao Hei, who was locked on the ground and tried to remove the lock.

"Haha, let me see if you have fallen behind in training."

Dean Zhan knew that Meng fan was here before he came. To be honest, Meng fan resumed training much earlier than he thought. He is also a champion. He has brought out champions again. He knows that for a period of time after the Olympic Games, they need to participate in various activities. Even if they have training, they just maintain their physical state. Meng fan is supposed to be busier than everyone, but he is still very gratified to start to resume training so early.

Meng fan drank water and asked with a smile, "it must be more than this?"

"I have nothing to do, but Lao Xiao has something to ask you. It's hard to say on the phone." Dean Zhan took the water handed over by old black and said a thank you. He didn't unscrew it, held it in his hand, and continued: "old Xiao said that there would be a judo team from neon to communicate and study with the Chinese Judo Team in a while. Ask me about your schedule and see if you are free to participate when you see it. “

Meng fan asked, "when?"

Dean Zhan didn't directly answer the time, but said what Xiao Yunlin told him: "this time our national judo team has achieved very good results in the Olympic Games, but to be honest, there is still a certain gap between our overall strength and the neon team, especially at the small level. Neon is the country of judo. Whether it's technology and tactics or training system, it's still more advanced, scientific and targeted than our country."

"According to Lao Xiao, in the past, there were exchanges between the two countries, but the exchanges were not equal, mainly because China sent team members to study in neon. This time, our judo team achieved such results, and it was also an opportunity to have equal exchanges with neon team, which would play a lot of roles in the development of judo in China, and the center and the Sports Federation also paid special attention to it."

With that, I said the time, from the 23rd to the 29th of September, for a week.

Meng fan is also a sportsman now. He is still very clear about the importance of communication between a strong country and a strong country in a certain project. As for his "Meng's tactics", it must have played a role in facilitating this exchange, but the role is not very great.

Insiders know that the technical and tactical actions of "Meng's tactics" can be seen from the field. The key lies in the training method, and the core of the training method of this tactics is Meng fan. Without Meng fan's personal guidance, even if they are learned by neon, they will benefit less than 1/10.

Of course, Meng fan must have played a great and even decisive role in the neon judo team's exchange in China this time. To put it bluntly, the purpose of neon communication is to Meng fan, and what he wants to learn is also on Meng fan. As for Meng fan's willingness to participate in the exchange and how much content he is willing to share, the neon team is really uncertain.

"I obey the arrangement of the center and will definitely adjust the time. However, seven days is not guaranteed."

Meng fan has nothing to refuse this arrangement. The only thing that will benefit most is Chinese Judo.

After Xiao Yunlin's account, Dean Zhan and Meng fan began a chat, in which he mentioned that the Zhejiang weightlifting team received a huge sponsorship fee a few days ago, saying that this is the largest sponsorship fee received by the Zhejiang weightlifting team so far, which can replace the equipment and facilities of the entire Zhejiang weightlifting team and ensure the sponsorship fee for training and activities throughout the year. Of course, the reason is inseparable from Meng fan.

At the same time, Zhejiang wrestling team and judo team also received the highest sponsorship fee in the history of the team because of Meng fan. In this Olympic Games, Zhejiang Province won the most gold medals and the most sponsorship after the games.

Part of the sponsorship is directed at Meng fan, because next year is the National Games, when Meng fan will participate on behalf of the Zhejiang provincial team, and the economic effect of the sponsorship will naturally come out. It can't be compared with endorsement, but it's still very cost-effective. Even if Meng fan doesn't participate at that time, it's not too bad. There are still many champion athletes in Zhejiang Province.

"When are you going to practice? Are you free in the evening?"

After a chat, Dean Zhan finally said the most important task of the trip, touched the mustache and said with a smile, "my wife said that we have been half a apprentice for so long, and we haven't brought you back for a meal. It's inappropriate. Let me ask you if you are free in the evening. If so, go home and have a potluck."

After saying that, he laughed again, but didn't hold back, "Oh, you said that I'm not much forced by my wife and children to chase stars for them?"

Meng fan understood and said with a smile, "if you want to say so, it's because I'm not sensible and didn't come to visit earlier. At what time, I'll go!"

After training, Meng fan went back with a hand salute. Not only did he go, he also took Wu Tong with him. He respected Dean Zhan very much and paid great attention to this door-to-door visit.

At that time, senior brother Xiaoshi and his wife were also there. They had a happy meal.

......

It seems that everyone is waiting for Meng fan to finish shooting the advertisement. After Dean Zhan, someone came to the door. Some people were invited to attend the event, some were on the program individually, some were on the program with the national team, and some had begun to launch the second wave of endorsement invitations within a month.