Chapter 75

After leaving Jiang Lixue and returning to the hotel, Yang Xiaobao became nervous again.

A catchy, easy to remember brand name, he can't think of it! Junior high school graduation level is not enough!

Brand is not a careless thing. It should not only be easy to listen and remember, but also have connotation, which can highlight the characteristics of the product; This is much more difficult than naming a child.

Yang Xiaobao is so worried! The ink in my stomach is not enough! The more I think about it, the less I think about it!

In the end, Yang Xiaobao didn't think of a good brand name, but he thought of a person.

Find Yan Yahong! I don't have enough education, but I'm a doctor. I'm sure the doctor's level is high enough.

At this time, Yang Xiaobao did not care about the man's self-esteem, and quickly called Yan Yahong.

"Sister Yan, the advertisement has been settled with director Jiang! Three seconds of prime time advertising, 20 episodes of TV series down a total of only 600000! "

Yan Yahong said with a smile: "it's very affordable. What people's TV stations do is this kind of business with an inch of time and money. The ratings of provincial TV stations are in the forefront of the country, so you should have the element of friendship in this price."

Yang Xiaobao: "yes, I owe director Jiang a big favor this time. Sister Yan, I'd like to ask you for help. "

Yan Yahong: "hmm? You say it

Yang Xiaobao: "director Jiang told me to give my products a loud brand name. I'm a little worried. I'd like to ask you to help me."

Yan Yahong: "Hoo! I was surprised. I thought you wanted to borrow money from me. That's it. I know a little bit. Come to my house. Let's talk face to face. "

Yang Xiaobao: "OK, I'll be right there. Aren't you a university lecturer? I won't delay you, will I? "

Yan Yahong: "it doesn't matter. I'm on annual leave these days. Just come here."

Yang Xiaobao: "well, I'll be there in a minute."

Before going to Yan Yahong's house, Yang Xiaobao went to the shopping mall.

I came into her house for the first time, and I went to ask someone else to do something. It's too ugly to be empty handed. I'd better bring some presents.

And this gift is also exquisite, not too expensive, too expensive things, even if Yang Xiaobao willing to spend that money, people do not necessarily look up to.

Gold and silver jewelry and so on. It's too smelly. After all, Yan Yahong is a doctor. She probably doesn't like it.

So this gift, the most important thing is to choose the intimate!

I'm afraid the most intimate thing to send a woman is a bra

It's just a joke. Of course, Yang Xiaobao is not stupid enough to give Yan Yahong underwear directly. He chooses to choose, and finally chooses an imported watch with exquisite shape. The reason for choosing this gift is that Yang Xiaobao noticed that Yan Yahong didn't wear a watch on her wrist.

Straight to Yan Yahong's house, Yang Xiaobao came in and took out the exquisite box with the watch.

"What do you mean, a gift for me?" Yan Yahong was a little surprised.

Yang Xiaobao is very frank: "well, a watch, I think it should match you."

Yang Xiaobao quietly observed her color, a little nervous, afraid that she would not like it, and even angry because she gave her a gift.

Well, she's laughing. That's OK.

Yan Yahong opened the box: "LongQin? That's great. Does it cost a lot of money? It costs you. "

Yang Xiaobao said with a smile: "it's not expensive for me."

"In that case, I'll take it. Thank you for your gift. I like it very much."

Yang Xiaobao immediately very happy, this Yan elder sister is really a wonderful person, does not have the hypocritical and he shirks.

Like is like, don't like is don't like, what money not money! For both of them, a watch worth several thousand yuan is not a luxury at all.

Yan Yahong's action makes Yang Xiaobao feel closer to her two parallel lines.

Yan Yahong asked Yang Xiaobao to sit down and make tea for him. Yang Xiaobao was also polite.

"Although I study law, at least I teach in the media. I know something about it. In my opinion, a brand is the soul of an enterprise. Even a factory or an enterprise should first determine a brand before it is established. "

Yang Xiaobao sat upright and respectfully absorbed Yan Yahong's opinions.

"A brand name should not only reflect the attributes of the product, but also be catchy, auspicious and optimistic. None of these can be omitted."

Yang Xiaobao nodded seriously: "I've been taught."

Yan Yahong: "ha ha, you don't have to be so formal. As a matter of fact, I first talked about some professional terms because I thought of a name before you came here. I hope you can use it. "

Yang Xiaobao's eyes brightened: "sister Yan, would you like to listen?"

Yan Yahong: "isn't your enterprise making office supplies, stationery and so on? So I just thought of one, which is called "green bamboo". What do you think? "

"Green bamboo... Green bamboo..."

After reading it twice, Yang Xiaobao was happy and realized the beauty of it.

"This is amazing! Bamboo is not only one of the four gentlemen in the painting, but also one of the "three friends in winter". Since ancient times, bamboo has been inseparable from pen, ink, paper and inkstone. All Chinese who have had Chinese lessons for several years have this impression. "

"There is another allegorical saying: Bamboo blossoms higher and higher, which also means that our enterprise can go with the wind and water, and become better and better. Green bamboo, this green word also has the auspicious meaning of eternal green. It's wonderful! That's it, Mr. Yan. I really don't know how to thank you... "

"Bamboo and stone - Zheng Xie: he insisted that the castle peak was rooted in the broken rock. Thousands of grinding and thousands of blows are still tough, and you are free from the East, West, North and south winds. I'd like to send you another poem. I hope your enterprise can be as elegant, chaste and tenacious as the description of green bamboo in the poem, and make a conscientious and enduring reputation product. "

Yan Yahong gave a poem to Yang Xiaobao, which also showed her expectation for him. This friendship is a little too heavy.

"Sister Yan, you can rest assured that the quality of a product depends on the enterprise that produces it. What an enterprise is like depends on its leaders. Just for the name "green bamboo" that you helped me to name, I will definitely do a good job in the factory and products, and never insult it! "

Yang Xiaobao's open-minded attitude makes Yan Yahong very happy. She takes the opportunity to say: "in fact, I also think of an advertisement for you. I hope you like it too."

Yang Xiaobao was happy: "sister Yan, tell me quickly!"

Yan Yahong: "in fact, the way of creating advertising words is similar to the way of naming a brand. It's most important to read them smoothly. For example, you brush your teeth sooner or later, eat and smell. What I want to help you think is: Bamboo stationery, the most elegant character, learning and office more convenient. How's it going? "

Yang Xiaobao applauded!

"It's easy to remember, and it highlights the characteristics of our brand. Sister Yan, you are really talented! I want to worship you as a teacher, but I don't even have the level to be your student

Yan Yahong could not laugh or cry: "you, you, this mouth is too sweet. With your good brain, if you put your mind into learning, you will surely achieve more than me. "

Yang Xiaobao: "how can it be? Sister Yan, you are a doctor. I dare not even think about it!"

Yan Yahong is a little numb by him, and he is too lazy to talk about it any more.

"What's more, have you figured out the form of the advertisement? Is it only in the form of pictures and words, or in the form of short films? Generally speaking, short films are more vivid, more expensive and more effective

Yang Xiaobao thought for a while and said, "since 600000 yuan has been invested, I am willing to invest more money to make the 600000 yuan more worthwhile. As long as it's within my range of acceptance, as long as it works well, I don't think about money. "

Yan Yahong laughs: "your idea is very right. I suggest you invite a star with healthy image to speak for you. You don't need to be famous, but ordinary. The key is to pass the image."

In front of Yan Yahong, Yang Xiaobao is very frank: "star endorsement? I'd like to do that, but who should I invite? In fact, I'm still a little afraid that I can't afford it. To be frank with you, my first budget in advertising is about one million dollars. If advertising brings me profits, I will continue to increase investment. "

Yan Yahong: "almost. In fact, if you are a star, don't you know one? I think her image on TV matches the brand of green bamboo. "

Yang Xiaobao belongs to the type of easy to understand. Following Yan Yahong's words, he immediately thought of Jiang Xueqing!

His product is stationery, and the program hosted by Jiang Xueqing is also closely related to culture, plus Jiang Xueqing's healthy upward, dignified and generous hosting style

Perfect fit!

The key point is that with Jiang Xueqing's reputation, the endorsement fee of one million is not too much! Yang Xiaobao really can't squeeze out a million.

"Sister Yan, do you think the host of Jiangda will promise to speak for me?" Yang Xiaobao asked uneasily.

Yan Yahong: "ha ha, I don't know. But you always have to try to know. You should be friends now. Maybe she can promise you! "

Yang Xiaobao clenched his teeth: "well, this time I will go out and beg her to have a try. I'll invite her out for a meal, and then sister Yan will come and help me, OK

Yan Yahong smiles, takes out her cell phone and dials Jiang Xueqing.

"Xueqing, boss Yang wants to invite us to dinner. Do you want to go?"

On the other side of the phone, Jiang Xueqing was very enthusiastic: "Hi! This boy, still entrust you to inform me, call me directly. Of course, I'm going. He helped me find Doudou. I haven't thank him yet! "

Jiang Xueqing's attitude gives Yang Xiaobao infinite hope!