Chapter 155

I said: "for example, we can select a certain day for fixed retail, and carry out several newspaper buying activities with prizes. We can use scraping cards to make 200000 scraping cards, and use 40000 scraping cards each time. We can carry out five activities. Scraping cards will be delivered to fixed newspaper outlets with newspapers, and each newspaper we buy will be given a scraping card, that is, we will win the prize when we buy, and three levels of prizes will be set The winning rate is 100%. The last prize will be cashed on the spot, and the first and second prizes will be collected by the company's Distribution Department. "

Su Dingguo suddenly laughed: "ha ha, this stimulation, yi Ke, what prize do you plan to use?"

I said: "according to my plan, there will be two first prize winners for each activity, one Lenovo laptop, four second prize winners for each activity, and one electric bicycle There are more third prizes, except the first and second prizes, all are third prizes. The prize is a bag of shampoo As for the specific implementation plan of this activity, I have it in my overall plan. "

"Wow, this is great, laptop E-bike, absolutely sensational Su Dingguo said.

Zhao Dajian said: "young people, if they are not in charge, they don't know how expensive it is. Notebook computers, electric bicycles It's easy to say. Do you know how much it costs? Do you think the money of the issuing company is falling from the sky? In order to carry out activities, we should learn to carry out benefit accounting, regardless of the cost, and take money to smash such activities. Who won't? Hum, in my opinion, this kind of activity, not to mention the boss of the group, can't pass the audit of the economic management office. "

When Zhao Dajian said this, Su Dingguo woke up and looked at me: "yes, Yike, the money of our distribution company is very tight The activity is good, but the money Nearly 200000 bags of shampoo alone are worth a lot of money... "

Qiutong also looked at me with some doubts.

I calmly smile: "this point, you do not have to worry about leadership, to engage in this activity, prizes this piece, our distribution company does not need to invest a cent."

Everybody's looking at me.

I said: "President Ping of our group's advertising company has a thorough understanding of the relationship between advertising and distribution. He knows that there will be no advertising without distribution. He has always been very supportive of the work of our distribution company. Before I made this plan, I went to President Ping and reported this idea to him. He gave me his full support. The first and second prizes were put forward by him.

"The advertising department has customers who have been in arrears for several years and become dead accounts. They have to use goods to cover the expenses. In the warehouse of the advertising department, there are overstocked laptops and electric cars, which have not been disposed of. He immediately reported to the group leader and got approval, so he used them as prize goods."

"Oh I see. Mr. Ping is really generous. I have to thank him when I look back... " Qiu Tong laughed, nodded and said, "what about 200000 bags of shampoo?"

I said: "recently, a well-known domestic daily chemical company came to Xinghai to expand the market and promote their new brand shampoo. It is ready to take out hundreds of thousands of bags of shampoo and give them free to the public for trial to play the brand. When I heard this news, I immediately went to the door to contact them and proposed to help them distribute shampoo free of charge to ensure the quality and effect of distribution

"As soon as they heard this, they agreed immediately. In this way, they don't have to hire someone to pay them, which saves a lot of labor costs They promised to pick up the goods whenever I needed them. "

"Hehe, Yike, you really have a way!" Su Dingguo said, "by such a coincidence, you met me! Opportunity, opportunity, you are very lucky

I smile and don't speak.

Opportunity is not everyone can seize, opportunity at any time, but, fleeting, opportunity will only favor those who can find it and seize it in time.

Qiu Tong pursed his lips, nodded admiringly, looked at me with a full look, and then said, "it seems that the company is paying for the scratch card, isn't it? It's not a large sum of money. I can give it. No problem! "

I shook my head: "no, printing scratch card, no company to pay, I contacted a printing company, they give us free printing scratch card, no money!"

"Ah - what's the matter?" Su Dingguo said.

Qiutong also frowned at me.

"I promised that when the company printed the scratch card, it would print their company's name and contact number on the top of the front of the card, which was equivalent to making an advertisement for them by taking advantage of the opportunity of sending the scratch card. It was equivalent to printing their own advertising for external distribution and saving their own manpower for distribution. We are mutually beneficial with them What's more, they will certainly guarantee the quality of their products, because they don't want to smash their own brands. "

Qiu Tong's brow immediately stretched out and nodded: "Oh, good idea, Yike. I see. In fact, you have used the causal and dynamic relationship between advertising and distribution in this notebook and electric car. As a senior manager, pingzong is well aware of the benefits and will support you

"You get shampoo and scraping card free of charge with the help of our company's network advantages. We have a perfect delivery network, which they don't have. Both sides just borrow from each other to achieve a win-win situation."Qiutong understood very quickly that the essence of marketing is win-win, no matter it is external or internal, no matter what way it is.

I nodded: "autumn always a broken word! It is the complementary advantages of both sides that make these things possible. "

Qiu Tong said: "well, our network resources are tangible and valuable assets. It seems that how to give full play to our advantages is indeed a problem worth thinking about."

Listen to Qiu Tong's words, my heart suddenly move, it seems to trigger what smart, for a moment and think not exactly.

At this time, Zhao Dajian has been looking at me with incredible eyes, seems to be surprised at how I became a marketing master overnight.

Cao Teng suddenly stood up, took the initiative to hold my hands and shake them. With a sincere expression on his face, he said to me in a modest and sincere tone: "Yike, I admire your brilliant plan. My plan is far worse than yours. I want to learn from you with an open heart."

Cao Teng came all of a sudden. I was caught off guard and couldn't react for a moment.

Then, Cao Teng let go of my hand and looked at Qiu Tong: "Mr. Qiu, I think Yike's plan is much more perfect and complete than mine. I want to learn from Yike with an open mind. I suggest the company leaders adopt Yike's plan."

Cao Teng's words are tantamount to bullshit. Up to the present situation, fools all know whose plan to adopt.

However, Cao Teng's words are really wise. Although he has fallen behind in scheme planning, he has scored in attitude and understanding. You will think that although Cao Teng's planning ability is worse than mine, his modest, sincere and open-minded learning attitude is commendable.

Sure enough, Cao Teng's statement was praised by the three CEOs. Su Dingguo said, "Cao Teng, your plan is still very good, very insightful. It's just that the comprehensiveness and depth of your plan are worse than that of Yike. It's commendable that you can realize this. It's very good."

Zhao Dajian also said: "it's going to be a long time. I don't think that's the time for one or two bad luck."

This kid is so stubborn and old-fashioned that he thinks I'm lucky.

I don't have a gun with me, otherwise, I would like to hit him on the head with a gun handle.

After listening to Su Dingguo and Zhao Dajian, Qiu Tong reached out for Cao Teng's plan and put it in front of him. Then he took a deep breath, stopped for a moment, and began to speak: "today's plan report meeting is beyond my expectation. I didn't expect two things:

" first, I didn't expect that two comrades from the comprehensive business department could take it out so quickly in such a short time The retail development plan shows that the work efficiency of Cao Teng and Yi Ke is very high, which is worth affirming

"Second, I didn't expect that the plans put forward by Cao Teng and Yike were all of such high quality. Although Cao Teng's plan was narrow in scope, it was very accurate in finding problems, very thorough in dividing problems, very clear in solving problems, very close to the reality of the company and Xinghai, and very operable

"Comrade Yike's plan has a broad vision and covers a large area. Moreover, we can see that Yike has done in-depth and detailed investigation and research, is very innovative and pioneering, has a very flexible and flexible thinking, and conforms to the operating rules of the market economy

"At the same time, Yike carefully applied the marketing skills and principles to the scheme, which is particularly commendable. I was inspired and educated by Yike's scheme."

Qiu Tong's words made me feel a little embarrassed when I heard them, and I felt very useful. At the same time, Qiu Tong paid great attention to his skills in his speech. He always put Cao Teng in front of me and gave me proper praise. I know the purpose of Qiu Tong's speech.

Qiu Tong continued: "marketing is not only a skill, but also a knowledge. Today, both Cao Teng and Yi Ke have made good use of it, which I didn't expect. It's beyond my expectation. I think it's beyond our two vice presidents' expectation." With that, Qiu Tong looked around at Zhao Dajian and Su Dingguo. Zhao Dajian's face was expressionless, and Su Dingguo nodded: "yes, it is!"

"I think, although we are the leaders of the company, we still need to learn and improve our marketing. We should learn to use the good ideas and ideas of the following comrades in time. Leaders may not know everything, they may not be all-round. It doesn't matter if they don't understand, it's not terrible. What's more, they don't pretend to understand, they won't pretend to refuse Learning that way will not only delay our career, but also harm ourselves. " Qiu Tong continued: "today, after listening to your report, I benefited a lot and learned a lot. Here, I thank you for your hard work You've worked hard! "

Qiutong is very good at speaking. I remember a sentence that an employee said to me when I was the boss: if the boss is good to the employees, the employees will repay the boss!