Chapter 584

"Yi Ke, I don't want you to have any conflict with Cao Teng because of this." Qiu Tong said.

"No problem. He and I are brothers. There is absolutely no contradiction. You don't know me. I never have a grudge. I can hold a boat in my stomach." I said.

"Granny Wang sells melons and boasts!" Qiutong couldn't help laughing again.

I looked at Qiutong's face and said in a soft voice: "the rest place last night was not bad. These two days, you have been wronged After you go in, the cloud and I are very worried. The cloud is scared When you come back, the clouds cry again

When Qiutong heard me say this, her eyes suddenly turned red, and then she lowered her head

We were all silent.

After a long time, Qiutong raised his head, looked recovered, and gave me a smile: "thank you, thank you."

I said: "you were framed. Someone deliberately tried to frame you behind your back. Do you want to know who it is? As long as you want to know me, I can find out. "

Qiu Tong shook his head: "I don't want to know What if we can't find out? Revenge? Go shopping? Are you tired of fighting? Is it interesting? When is the time to repay each other I don't want to know, and I don't want to fight with others. People who do this kind of thing will eventually feel bored and bored, and ignore it Besides, I don't want to involve you in this matter, because you have been dragged deep enough about Li Shun. I feel very guilty when I think about it. "

I said: "don't feel guilty. I can't blame boss Li for everything between me and boss Li. I have my own reasons. Things have come to this point and can't go back. I can only go forward step by step and look at them step by step."

Qiu Tong sighed deeply and was silent.

After a while, we took our emotions back and began to talk about work.

"Yike, I've thought about it these days. In addition to the party newspaper, the subscription of other life newspapers in 2010 is to optimize the subscriber structure. On the premise of ensuring a steady increase in the total subscription amount, we should change the practice of simply pursuing the number of shares and make an article on strengthening the effective distribution," Qiu Tong said The issue of paper and advertising link up, really play a role in promoting and pulling advertising, advertising agency at the end of the year will play a strong catalytic role

I nodded: "well Effective distribution can not only stimulate advertising, but also save its own distribution cost and avoid unnecessary waste of resources and paper. At present, our retail business is developing smoothly, and the number of copies has been very stable, accounting for almost half of the total circulation. These retail businesses are effective distribution, and they are really going to the market. Every newspaper sold can receive actual results ……

"In the area of fixed subscription, part of it is simply for the sake of the number of copies. It is for the sake of subscription, and there is no targeted reader group In order to optimize the subscriber structure and improve the weight of effective distribution, it is very difficult. First of all, we need to solve three problems: one is the contradiction between completing the tasks assigned by the group Party committee to the distribution company and optimizing the subscriber structure; the other is the contradiction between completing the tasks assigned by the company and optimizing the subscriber structure; the other is the contradiction between completing the tasks assigned by the distribution station and optimizing the subscriber structure The contradiction between ordering tasks and optimizing subscriber structure.

"Companies, stations and issuers all face the same problem. They want to improve the quality of distribution, but also ensure the quantity, especially the distribution stations and issuers. If there is no quantity, it will directly endanger the interests of their own stations and the income of the issuers. If we blindly emphasize the quality of distribution, it will hit the enthusiasm of the issuers for subscription, and it will also bring a blow to the enthusiasm of the webmasters Hit

"Therefore, how to solve this contradiction is a big problem in front of us What's more, what kind of subscriber is an effective distribution and what kind of subscriber is not an effective distribution is simple to say, but not easy to do. There is not such a clear boundary. "

Qiu Tong listened carefully and nodded: "well, this is really a problem We need to improve the quality of distribution, but we can't dampen everyone's enthusiasm. I wonder if we can have both What you just said is also a problem that has been bothering me all the time. "

With that, Qiu Tong looked at me with consulting eyes: "do you have any good way?"

I looked at Qiu Tong: "I don't have a perfect solution. However, I have an idea that we can optimize the reader structure as much as possible on the premise of maintaining the enthusiasm of the publishing station and the publisher for subscription Try to increase the effective circulation rate of newspapers as much as possible. "

"Say what you think!" Qiu Tong looked at me attentively.

I said: "the main body of the scattered subscription is the distribution station and the publisher. In this area, don't disturb the layout, or do it according to the original policy. You can't let the publisher optimize the reader structure by himself. The publisher has the subscription task, has the task assessment pressure, and the webmaster also has it. In order to complete the task, they won't take the initiative to optimize it for you from their heart, they just need to do it If you want to have a subscriber, you can't ask the webmaster and the publisher to have the same consciousness as you. Different posts, different positions, different understandings of work

"At present, the only thing we can do is to make an article on collective subscription. We can't control the structure and quality of scattered subscription, but we can control the direction of collective subscription and the objects of collective subscription. We can adjust it only for the urban citizen class, which is the main force of effective newspaper distribution."Those remote towns and villages, which are not the main consumer class of our advertisers, can have more space to control. For example, those evening news villages are typical invalid distribution. What advertisers don't like most is that one. The next step is to control the development. After all, the main target groups of metropolitan newspapers are the citizen class, not farmers, and farmers are not newspaper advertisements The main customers to be targeted by customers.

"Although it sounds wrong in name and belittles the farmer brothers, it's very realistic from the perspective of effective distribution and the actual targeting of advertisers. Our group has a Xinghai" farmer science and technology newspaper ", which is what the farmers really like. We can expand the distribution of this newspaper in rural areas, and there's no need to go there Stir up the evening news

"After all, advertisers spend money to achieve the maximum advertising effect, and they are not stupid. They do advertising, and they will do market research. Today's advertisers are very smart. They don't just believe in the circulation of our own newspapers. They also have their own way to investigate the actual effect of advertising

"Therefore, simply pursuing the number of copies is not a farsighted strategy, but a short-sighted behavior in newspaper business. When advertisers finish their advertisements, they can't get the effect they want, and then they will gradually reduce or even stop advertising."

Qiu Tong pondered and nodded: "well Indeed You have an open mind and a vision

I added: "to do business, it's much more important to be effective than to be formal! Many of the subscription of Party newspapers are in the form of forced apportionment. There is no way, and we can't change it. However, we can make a difference in urban life newspapers. "

Qiu Tong pondered and did not speak.

I also said: "in the period of newspaper subscription, to do a good job in newspaper distribution, we should not only rely on the simple door-to-door promotion of gifts, but also hold various effective activities to promote sales. Holding good activities can expand the influence and popularity of newspapers, and can actually promote sales and receive direct benefits."

Qiu Tong's eyes lit up and looked at me.

I continued: "newspapers are commodities. Since they are commodities, in the era of market economy, the best way to promote commodities is to hold activities In last year's newspaper subscription campaign, we held some activities, but they are far from enough. To really promote the sales of goods, we need to have a series of influential activities and stimulate the enthusiasm of the public

"Of course, when we hold these activities, we should consider both social and economic benefits. In particular, we should do a good job in cost accounting. The premise is that we can't lose money. We are business people, and we will never lose money in business As for social benefits, any activity will have social benefits. It's just different in size. There's no need to think about it. "

Qiutong eyes flashed excited expression, and I warmly discussed.

We talked until we got off work, and then we ended the conversation. We both felt that our ideas were much clearer.

It seems that this sentence is true.

Before leaving, Qiu Tong picked up today's evening paper at will and looked at it, saying: "ah - look, this advertisement for flower position in the first page of the newspaper has been published for a long time, and it's still working. It seems that the good man who didn't leave his name to save people has not been found."

I know that Qiu Tong is talking about the advertisement about Li Jiacheng, who is looking for a lot of money. He laughs and says, "Hey, you need 10000 yuan for providing clues. It seems that the family has too much money to spend."

Qiu Tong said: "it seems that the family wants to repay their kindness. It seems that they want to repay their kindness by dripping water and gushing spring It's just that the person who does good things doesn't seem to be the one who does good deeds. "

I said: "it seems to be that I don't appreciate or value the Benedict. It seems to go against the original intention of doing good Such people are the least interesting. "

I look like the speaker doesn't mean it, but I mean it.

Qiutong looked at me, as if to say that it was unintentional. The listener had a heart. It seemed that my words made her associate with her. Her expression was slightly unnatural, and then she said, "OK, no, let's go. I'll go home and cook for Xiaoxue."

I don't speak any more and leave.

After work back to the dormitory, just opened the door, smell a delicious food, the kitchen floated over.

Haizhu came back and was busy cooking in the kitchen.

When I went over, Haizhu saw me, put down the things in her hand, jumped on me, hugged me and kissed me happily: "brother, I'm back Brother, I miss you so much Brother, hold me tight... "

Holding Haizhu's body, I felt warm and warm in my heart. We held each other tightly

A little farewell is better than a new marriage.