Chapter 740

Xia Yu said: "first, news return. Your group's daily and evening newspapers should give us a certain amount of positive news return. We should ensure that there is no negative news of our group in the media of your group. The daily and evening newspapers should ensure at least one positive news report about our group every month Economic news or social news can be The manuscript is provided by our group and processed by your reporters. "

I nodded: "Oh What about the second

"Second, advertising returns." Xia Yu continued: "your evening paper should guarantee to give us 10 color full page free advertising returns throughout the year. The publishing time and advertising content are up to us. You are responsible for arranging the layout for publishing It's 10000 newspapers for a full page ad

Sure enough, there is no free lunch in the world. I then asked, "what about the third one?"

"Third There are many tertiary industry enterprises under our group, and there are often a lot of advertising leaflets to be published. Your distribution company has a good delivery network, and you often have DM newspaper clipping business. The third is that your distribution company should ensure that 2 million copies of advertising leaflets are put in our daily and evening newspapers every year.

"None of these three conditions is indispensable. This is the return condition for us to subscribe to your 100000 newspapers at the price of 180 yuan. Of course, this is the additional requirement for the social and long-term economic benefits we get from subscribing to newspapers, but it is also something you should be able to do I don't think it's hard for you

After listening to Xia Yu's three conditions, I pondered. These three conditions are not too much for 100000 newspaper subscription. Nowadays, the news media basically follow the realistic line, and it's nothing new to replace advertisement with news.

However, it involves daily and evening newspapers, and even other newspapers and periodicals of the group, as well as the three departments of the group's distribution advertising and editorial department. If the distribution is easy to say, I'll just tell Qiu Tong that it's OK. It shouldn't be a big problem.

However, on the side of advertising and editorial department, I really have no bottom in my heart. Since general manager Ping went in, there has been no formal general manager for advertising. He has always been the former deputy general manager. He may not dare to promise. The chief editor of editorial department has just experienced a life and death scare. He doesn't know whether he will promise After thinking for a long time, I said, "in this way, I'll go to the group to report to the relevant leaders immediately, and then I'll give you a reply as soon as possible I'll talk back whether I succeed or not. "

"Well, summer said, as long as you agree, you will draw up the contract immediately, sign the contract immediately, and as soon as you sign the contract, the money will be paid to your account Then, we will provide you with the delivery details of the newspaper in the first half of new year's day in 2010. "

"Good." I then asked Xia Yu, "this There's one thing I'm confused about. "

"If the second master has any doubts, just say it. The second wife is responsible for solving your doubts." Xia Yu said.

"You So many newspapers, 100000 Who do you give it to? I remember that there are not so many employees in your group... " I said.

"Ha ha, you don't have to worry about this Since we dare to order so much, we have a way to deliver it. " Xia Yu laughs.

"Well I'm still confused Can you tell me? " I said.

"Well, well, that's what we think. Our group's own employees and customers are going to send 50000 copies. Each employee and customer's home and unit will send one copy. We all have this address What's more, we are going to present the remaining 50000 copies to the citizens of Xinghai city. This is also our group's care for the people of Xinghai city for many years We are rich in Xinghai's territory. We can't forget everyone It's very important to have a good relationship with the citizens of Xinghai. " Xia Yu said.

As soon as I heard this, my mind suddenly came up with an idea. It's good to operate this way, but it is very likely to conflict with our existing evening newspaper subscribers. Once there is a conflict, the original evening newspaper subscribers will get the free evening newspaper, so they won't spend money to subscribe to the evening newspaper for the next year. It is bound to have an impact on the renewal of the evening newspaper, in a sense This is tantamount to internal consumption and a waste of subscriber resources.

Generally speaking, in the habit of subscribing to newspapers, those who subscribe to the evening news will not subscribe to the city news, because they are all similar newspapers. Similarly, those who subscribe to the city news will not subscribe to the evening news.

I thought about it and said, "how can I find the address of the list of 50000 newspapers you gave to the public?"

Xia Yu said: "this I haven't thought about it yet. I'm going to give it to the public through the activity Publish an advertisement for the public to sign up. "

I said, "well I don't think so. Can I provide you with the list? Don't waste your manpower and material resources on activities. "

"Well, of course it's good if you can provide it for us. We are happy to have it ready-made. As long as we are citizens of Xinghai City, it doesn't matter to anyone." Xia Yu said, "I just don't understand why you are so kind."

I smile: "isn't it good to learn from Lei Feng?"

Xia Yu said, "why do I think you have a ghost in your heart?""What the hell? It's not easy to be a Lei Feng these days. "

"Hee hee Second master, don't fool me. I think you're afraid that the list we give you will conflict with your existing subscribers. You're afraid of having an impact on your existing subscribers, aren't you? " Xia Yu said.

This girl has a lot of heart, and she guessed my mind. I laughed: "maybe, right."

"What? Maybe, I think..." Xia Yu said.

"Ha ha..." I smile, which is the default.

"Where do you get the names and addresses of 50000 citizens?" "It's not an easy job," Xia Yu said

"Don't worry about it." As I said this, I felt an evil idea of revenge.

"Well, since you don't rely on me, the mistress doesn't care." Xia Yu said.

At this time, my mind has initially formed an operating procedure, I am ready to start the operation step by step.

After hanging up with Xia Yu, I got up immediately, finished the simple washing, went directly to the company, went directly to Qiutong's office, and told Qiutong the good news.

After listening to my report, Qiu Tong was also a little surprised, and then a surprise.

After listening to the three conditions of Sanshui group, Qiutong began to become calm and pondered for a long time: "well It's true that they are not jealous. They don't want a 20 yuan discount, but they put forward a full range of return requirements. There is no shortage of news advertisements. It's tough enough They are really good at doing business. How much they put in and how much they gain are calculated in their hearts It seems very generous, but the actual return value is far greater than the discount rate in terms of economic and social benefits. "

I said, "what do you think of these three conditions? Is it feasible? "

Qiu Tong looked up at me: "it's not a matter of feasibility, it's a matter of implementation For them, the actual social and economic benefits we receive are greater. Not to mention the social benefits we receive from 100000 more newspapers, we can say that the promotion of advertising is far from comparable. Moreover, it is a long-term promotion. These 100000 subscribers are all effectively distributed, and they are not only our orders for next year Customers are very likely to become our long-term customers. They are used to our evening news. Next year, even if Sanshui group doesn't give it away, they will pay their own money to subscribe

"In this sense, the rewards we pay are very worthwhile, and the long-term economic and social benefits we receive are enormous According to the accounting proportion of advertising and distribution, generally, for every 10000 copies of circulation increased, at least 10 full page ads can be published. This is the result of many previous practices of general manager Ping. It has been proved by practice. In this sense, if you give one extra 10 pages of ads away, you can still earn nine. This business is naturally cost-effective This is really a win-win marketing business, and both sides are not at a loss. "

I look at Qiu Tong, listen to Qiu Tong's analysis, nod.

"There is no problem with the issue of free advertising binder. I can make the decision. Of course, I will say hello to the above. There are 2 million advertising leaflets, no problem, not much." Qiu Tong said.

"Well..." I nodded, feeling a little relaxed.

"As for the issue of giving away advertising space and news returns:" Qiutong frowned a little: "now the situation of the group Now the editorial department and the advertising company are like birds in shock. We are all trying to be stable. I don't know if they are

I look at Qiutong.

Qiu Tong pondered for a moment, then pursed his lips, looked up and said decisively: "no matter what the current situation is, these two conditions must be realized, no matter how difficult it is Since the leaders say that distribution is the leader in the daily meeting, it must be reflected in the actual work, and it must be implemented You can't just say In this way, I'll operate the editorial department and advertising myself, and you don't have to worry about it. "

I said, "how are you going to operate?"

"News, I'll go to the editor in chief In the field of advertising, I'll first contact the boss of the advertising company who is in charge of the work and see their reaction first. " Qiu Tong said: "I want to make a written report on this matter first Let them sign and approve in black and white. As long as they sign and approve, this is Shangfang's sword. "

"What if the advertising company doesn't dare to make the decision?" I said.

"Then I'll go to the boss in charge, Mr. Sun..." Qiu Tong said.

Hearing that Qiutong is going to find sun dongkai, I feel a bit bumpy. I must try my best to reduce the chance for Qiutong and sun dongkai to deal with each other alone. Although I know it can't be avoided, I should try my best to reduce it.

At the same time, I think about the situation in case, in case the chief editor and sun dongkai don't agree, Qiutong will argue for it, which can also avoid the chance of Qiutong's conflict with them, and avoid Qiutong's offending them.