"Brother Yi, as a member of our industry, I think it's very competitive. There's competition from peers outside the company, and there's competition from colleagues inside the company I want to know how to make my life more nourishing in the competition Another business manager asked me.

I said, "I ask you, what is the fastest animal in Africa?"

"African antelope!"

"What is the most ferocious animal in Africa?"

"Nature is an African lion!"

"Well I want to tell you that. " I lit a cigarette and said, "every morning, when an African antelope wakes up, she knows that it must run faster than the fastest African lion, or she will be eaten; every morning, when an African lion wakes up, he knows that it must run faster than the slowest antelope, or he will starve to death; whether you are a lion or an antelope, you have to start running when the sun rises Now Now you know how to live better in the competition? "

"Run?"

"Yes, brother, let yourself run. In this highly competitive society, if you stagnate and are still immersed in the glory of the old days, the ultimate fate is to be eaten or starved to death." I said.

"Thank you, brother Yi. I see."

I smile.

At this time, the director of the business department looked at me and said, "brother Yi, our business department has marketing talents with various characteristics, but we are often used to fighting independently. When we do some business, it is inevitable that there will be conflicts, which will cause internal disunity and delay the business of the Department How do you think we can solve this problem? "

I thought about it and said, "I'll tell you another story One day, they found a car with many delicious things on it. So they wanted to drag the car down from the road, and the three guys all shouldered the heavy burden. They riveted hard, their veins were exposed, and they tried their best. However, no matter how they dragged, pulled, pushed, the car or the old place, they couldn't move a step. It turns out that the swan is trying hard to lift the shrimp into the sky, and the Barracuda is pulling towards the pond. Who is right and who is wrong? Anyway, they all worked hard. "

Everybody's looking at me.

I looked at the director of business and said, "what does this story tell? Have you fully understood? "

The director of business department said, "please give me some advice."

I said, "it's simple People with different talents in the marketing team of any enterprise have the spirit of dedication to the team, but if the team leader does not use their talents in one place to make the marketing force of the team form a joint force, then it is useless to blame anyone in the end. "

The business director nodded: "well I get it, brother Yi

At this time, another business manager asked me: "brother Yi, I often have a lot of innovative marketing ideas in my mind. However, due to the influence and restriction of the surrounding environment, few of them can really put them into practice and bring benefits into play How can I deal with this problem? "

When I think about his question, I think it is universal.

I lit a cigarette, took a few puffs, thought for a long time, and said, "how do you all deal with this problem?"

Everyone was silent, and then they all looked at me.

I took a deep breath of my cigarette, and then said, "there is a famous story in the history of philosophy. It is said that there is a donkey who is very hungry. In front of him, there are two piles of grass of the same size and of the same type at equal distance in two different directions. The donkey was worried. Because the distance between the two piles of forage grass and it was the same, and the quantity and quality of forage grass were the same, he was at a loss. He didn't know where to go to the pile of forage grass, which was the shortest distance and the least effort. So he died of hunger in hesitation and sorrow The story is called the bridan effect

Everybody's looking at me.

I took another puff of my cigarette and said, "this story is not true, but its moral is profound. The first is the logical relationship between thinking and action. Many people are good at thinking, but not good at action. They think a lot. They are hesitant and can't make a decision immediately. In the end, they accomplish nothing. They think more than they do, but they don't do enough. They delay a lot of valuable time and opportunities. The final result is that the cucumbers are cold. It's like taking a gun to shoot a bird in a tree. The key is whether the bird will be waiting for you all the time.

"Secondly, there is the dialectical relationship between environment and consciousness. Whether environment decides consciousness or consciousness decides environment influences and acts on each other. Environment is not the only factor determining behavior. Many people are complaining that environment is not good. In fact, they are making excuses and reasons for themselves. The initiative of consciousness is very important, although we can't say how bold people are and how productive land they are But it plays an important role

"Then there is creativity and creativity. As long as there is creative consciousness, there will be creative action and vitality, and inflexibility is the Achilles' heel. Therefore, people should not be too rigid and dogmatic, but should study and use flexibly and flexibly, think and solve problems creatively, instead of being fundamentalist and using creatively. Innovation and creation is a way of thinking and behavior, which determines the results. "Then, I said with profound meaning: "there is nothing wrong with thinking and speculation. The key is to make a decisive decision and put it into action immediately. Only in this way can we have good results and change people's destiny!"

Everyone nodded with a thoughtful expression.

I was about to continue to talk about my ideas with you. Xiaoqinru came to me in a hurry and said in my ear, "brother Yi, just now two old customers, a man and a woman, came to Haizhu's office. The man's air is extraordinary, like a senior official, and the woman's arrogance soars to the sky. I don't know what they are, but it seems very powerful Look

"As soon as they come in, the woman calls the roll to talk to the boss. Sister Haizhu receives them. The woman arrogantly asks sister Haizhu, where is our most expensive outbound tour during the Spring Festival? Haizhu is introducing the products to them during the Spring Festival. "

"Oh..." I nodded and said to everyone, "go on with the discussion. I have something to do with it."

I went directly into Haizhu's office, opened the door and saw two people sitting on the sofa, a man and a woman. The man sat on one side and quietly looked through the business leaflet. The woman was shaking her legs and looking up at the ceiling with an arrogant look. Haizhu was standing beside her and introducing the business to her: "Auntie, I'll tell you, the most expensive is not necessarily The best The key is to see where you two want to go and have the most fun. "

"We have plenty of money. We don't care about the noble and the humble. We just want to find a place to eat well, to live well, and to go abroad to relax during the Spring Festival You say that the most expensive is not the best. Is it better to have the cheapest? The most expensive is not the best. Why do you bid the most expensive? Will you do business? Aren't you pitching people? " The woman snorted and said to Haizhu with a tone of teaching.

Haizhu didn't get angry. She still explained to her with a smile: "ha ha Auntie, some of our products are expensive because of the different routes, and some are because of the local prices and discount factors of air tickets. "

I stood at the door, silent, looking at these two.

At this time, the woman put her eyes flat and looked at Haizhu. As soon as she was about to say something, she suddenly saw me. She couldn't help but say, "Hey, why are you here?"

When the woman said that, the man also looked up at me, and his face suddenly showed an unexpected look.

These two are Lao Li and Lao Li's wife, Li Shun's parents.

It seems that the old couple want to travel abroad during the Spring Festival. They just came to Haizhu's travel agency.

I laughed and said, "Hello Uncle Li, hello aunt I heard that some distinguished guests are coming, so I'll come and have a look So it's you

When Haizhu saw me saying hello to them, she was surprised to see me and them again.

I put my mouth to Haizhu's ear and whispered, "they are Li Shun's parents."

"Oh..." Haizhu opened her mouth slightly, then began to laugh and looked at Laoli and Laoli's wife: "ha ha So you are brother Li's parents. Ha ha, I'm sorry. I didn't know just now. Uncle Li and Aunt Li will take care of you. "

Lao Li and his wife looked at each other. Lao Li said, "Xiaoyi, this This travel company is Did you drive it? "

I shook my head and said, "it's her. Her name is Haizhu. She's the boss of this travel company."

"Well You You are... " Mrs. Li asked again, looking at me and Haizhu.

Seeing me suddenly appear, Mrs. Li's arrogance just disappeared.

Haizhu laughed and said, "I'm friends with Ike We are good friends Sister Qiutong and I are also good friends I also know elder brother Li Shun... "

"Oh..." Lao Li and his wife suddenly realized, then Lao Li began to laugh, while Lao Li's wife kept looking at Haizhu and looking at me. Her eyes were much more friendly.

"It turns out that you are all friends of a tong. Ha ha, I knew earlier that we didn't have to do so much to inquire about travel agencies everywhere. After inquiring for a long time, we all said that spring tourism was good, so we came here with admiration." Lao Li said with a smile: "as long as I knew, let's go directly to a tong and bring us here. Child, you are a Tong's friend, that is our friend, ha ha, and Xiaoyi, also our family friend. "

Haizhu smiles, and so do I.

Mrs. Li looked at Haizhu and me with her eyes. She didn't speak and seemed to be thinking.

"Uncle Li is going out with his aunt for Spring Festival?" I said.

"Yes, your aunt and I are going to take advantage of the Spring Festival holiday to go out for a few days to relax!" Lao Li said.

"That's right for you to come to us. There are many outbound travel routes here, and the service quality is also the best. The service for individual customers is as good as the team!" I said.

"Here you are You... " Lao Li's wife comes out a, the eyeball son continues to hover, the desire speech stops again.