Chapter 1259

After a while, I stood up and said, "I'll go to the restaurant."

Haizhu recovered and stood up: "I'll go with you."

Went to the food and beverage department, saw Zhang Xiaotian, is talking with the restaurant manager.

Take a look inside the restaurant, the attendance rate is about 60%.

Seeing Haizhu and me, Zhang Xiaotian came over and said happily, "since we adopted the idea of general manager Yi, the attendance rate of our restaurant at noon has greatly increased. It has been rising these days. Before, the attendance rate was less than 30%."

I laughed, Haizhu said: "it seems that this method is very effective."

"It's not It hasn't been implemented for a few days. In a few days, the attendance rate will definitely exceed 90% It's even full. " Zhang Xiaotian said.

I said: "improving the attendance rate of restaurants and offering free coupons are just one of the stimulus measures. In order to keep the attendance rate of restaurants at a high level, we need to do a good job in other aspects I think we can strike while the iron is hot and continue to introduce other measures. "

"Oh Mr. Yi, do you have any good suggestions? " Zhang Xiaotian looked at me and said.

"Brother, talk about it." Haizhu said with great interest.

I thought about it and said, "for example, we can plan a food festival."

"Food festival?" Zhang Xiaotian's eyes brightened.

"Yes, hold a special food festival This is a good way to effectively gather popularity. With popularity, the turnover will naturally increase. " I said: "of course, the food festival should be organized in a way that combines the local food taste, ethnic customs, consumption power, season and other factors. For example, we can hold Teppanyaki food festival, seafood food festival, our private food festival and so on. This kind of food festival follows the principles of fashion, seasonality and local taste, and the results will be very good. "

"Ha That's a good idea Haizhu said.

Zhang Xiaotian nodded: "this suggestion is good We'll think about it immediately. "

I said: "one of the most important ways to do marketing is to engage in activities, which has proved to be very effective in practice. No matter which industry, this method has been tried and tried again and again, and the catering industry is no exception."

Haizhu said, "well In this way, we travel agencies should also carry out more promotional activities and learn from this idea. "

I went on, "there's another way to attract new customers."

"What can I do?" Zhang Xiaotian took out a small book and pen from his pocket, ready to write it down.

I said, "make small dishes to attract new customers."

"Well," said Xiao Zhang Mr. Yi, your specific idea is... "

I said: "the introduction of new dishes is the first course to train the hotel's internal skills. At present, the demand for new dishes in our hotel is more urgent. First of all, you need to make sure that the new dishes you are promoting are the ones that should be chosen. Now, of course, the dishes with low cost and high gross profit are the most popular.

"The second is to put these low-cost dishes on the table. There are two advantages to this: first, the new popular dishes continuously launched by mid-range hotels like ours attract new customers, drive consumption and promote the increase of turnover; second, the introduction of small dishes will not conflict with the mainstream dishes of the original hotels, and can still guarantee the status of big dishes. "

Zhang Xiaotian laughed: "this method is too practical."

Haizhu blinked and said, "when it comes to our travel agencies, should we push more new short-term tourism products to attract new customers?"

"Boss Hai's ideas come quickly!" Zhang Xiaotian said.

I looked at Haizhu with admiration, and then said to Zhang Xiaotian, "there is a good way to gather people."

Zhang Xiaotian said, "Mr. Yi, please tell me!"

I said, "half a snack."

"Half a snack?" Haizhu didn't seem to understand for a moment. Zhang Xiaotian looked at me and didn't seem to understand thoroughly for a moment.

I said: "now the consumption concept of diners is more rational than before, and personal consumption is increasing. Especially in restaurants of our grade, public consumption is not the mainstream. In view of this situation, we can launch a half snack activity. The specific way is to set up an open stall in the lobby of the restaurant to encourage diners to buy half a dish. For example, the original price of lotus leaf cake with beef is 40 yuan. Now you can buy half of it, and you can taste it for only 20 yuan. You can buy half a portion of roast duck and all kinds of cold dishes, and you can also make a platter. This practice will satisfy the customers' Consumption Psychology - eating the most kinds of things with the least money. "

"Well, as soon as this activity is launched, it will be welcomed by diners and the turnover will increase in a straight line." Zhang Xiaotian nodded happily.

My idea suddenly began to flow out at this moment, and then suggested that Zhang Xiaotian carry out the activity of "a free tasting of special dishes without leakage". The specific content is to present our special Chaoshan dishes to customers in turn, which will increase the publicity of special dishes, secretly promote the growth of consumption, make customers happy and greatly increase their popularity.

Zhang Xiaotian nodded frequently and kept remembering.Haizhu's eyes are shining.

I picked up a menu and looked at it. Then I said to Zhang Xiaotian, "also, we are going to bring forth new things in this menu I have a suggestion to reprint the menu, strengthen the guidance of special dishes, and change the way of flat menu display in the past. Put pictures of exquisite dishes inside the menu and add notes to make it look like an exquisite DM magazine and distribute it on the street. This will surely attract a lot of diners. "

Zhang Xiaotian said: "yes, I'm thinking about making a new exquisite recipe, but I didn't expect to give it out on the street. Your idea inspired me..."

Haizhu said: "our travel agency can also make exquisite route brochures and distribute them on the street to attract tourists."

I nodded: "yes, that's OK."

Zhang Xiaotian looked at me: "Mr. Yi, if you have any good ideas, just a few more!"

Haizhu laughed: "Mr. Zhang has a big appetite!"

I also laughed, thought about it and said: "everything in the restaurant's business is based on eating. I think there are many ways to make common ingredients and promote new dishes."

"Oh..." Zhang Xiaotian and Haizhu are looking at me.

As I thought about it, I said, "when selling seasonal raw materials, we should give consumers more diversified choices in terms of manufacturing methods. For example, all kinds of vegetable raw materials, you can try juicing soup, sticky crisp paste fried, with Southeast Asian sauce fire bureau system and other methods. After the introduction of these new dishes made from ordinary raw materials, it will certainly cause good repercussions among consumers. Many consumers will taste the dishes with curiosity, which will increase the attendance rate of the hotel.

"For example, in the spring Kaijiang fish feast, in addition to the delicious taste of Kaijiang fish as the selling point, we can set up a billboard at the door of the restaurant, in which we can explain the propaganda concept of" eating fish wisely, I wish you fame; eating fish healthily, always happy; eating taste, leaning together; eating nutrition, waiting for your praise " The consumers will definitely give high evaluation and recognition to the orientation packaging. "

Zhang Xiaotian nodded and said, "for ordinary materials, how do you think it can be better for high-grade materials?"

I thought about it and said, "high grade raw materials are sold together."

"Sell it all together?" Zhang Xiaotian looks at me.

"Yes." I nodded: "we can start from the psychological affordability of customers, split and integrate high-end dishes, and open up new ideas for customers to click on high-end dishes. For example, the traditional dish chicken wings in casserole, the original sales per person, the price is more than 200 yuan. Now, we can cook chicken alone, and the price of one pot is about 70 yuan. Then the guests can add shark fin according to their preference. In this way, 100 yuan can eat a chicken casserole wings.

"But if you calculate the gross profit, you will find that the profit of shark fin has not changed. On the contrary, the profit of chicken has greatly increased. The gross profit rate of this high price dish has increased, and the click through rate will also increase by a large margin. After tasting the sweetness, and so on, we can take apart the dishes made from high-end ingredients such as sea cucumber, abalone and puffer fish, and then merge them. The sales volume will be good and the profits will be very good. "

Zhang Xiaotian suddenly opened up and nodded repeatedly: "good, this method is good!"

I then said, "how to focus the eyes of diners on their own hotels? How to stand out from many hotels? I think in addition to ordinary materials and high-grade materials, our eyes can timely aim at new raw materials We can make some food materials with local characteristics that are not well known by the majority of customers popular, such as smoked bacon with local characteristics, wood ginger oil with special flavor, rare Yunnan rare mushrooms can become the magic weapon for restaurants to attract customers. You can also choose green shell eggs, lotus root seedlings, goose tendon and other civilian food materials, and then launch a series of special dishes, which will certainly receive good results. "

"Ha Brother, how can you know so much about catering management? " Haizhu said with some surprise.

Zhang Xiaotian also looked at me unexpectedly.

I laughed: "I'm a eater. I eat outside all day. When I eat more and watch more, I have more ideas In fact, we have to learn a lot from the original restaurant management. I have to say that we are not good at it

Zhang Xiaotian looked at me with admiration: "Mr. Yi, you are a person who is good at thinking, observing and learning I want to learn from you. "

I said: "all of what I said just now revolves around a human spirit. All the purpose is to improve the popularity of our restaurant. With popularity, everything is easy to do."

"The so-called popularity is to try to invite customers into our hotel!" Zhang Xiaotian said.

"Yes." I said: "I suddenly thought of a way to rely on popularity to drive popularity. Listen and see if it's feasible?"

"He said Haizhu and Zhang Xiaotian look at me.

I said: "rely on popularity to boost popularity For example, we can change all or part of the retail area on the first floor of the restaurant into a cooking area. Why do you do this? I found that the halls of many restaurants are located on the first floor. If the hall is not popular enough, the box will not be prosperous.

"In order to boost the popularity, it's better to set the hall as a cooking stall. Home cooked dishes, pastries, high-grade dishes and soup are all made in the same place. Princess abalone and Mr. steak will make their debut, which can promote the whole dining atmosphere. Many people who go through the door of the hotel in spring will naturally choose to come in and spend when they see that it is so hot here. "Zhang Xiaotian turned his head and looked at the space of the restaurant, thinking intently

I said: "this is just my suggestion. As for whether or not to operate and how to operate, you should make your own decisions Of course, if it works, I don't charge for ideas After a few free visits, I'll treat you

Zhang Xiaotian and Haizhu all laughed: "good, you come to dinner, all free, after drinking, sign to leave."

I'm happy, too.

Zhang Xiaotian looked at me and said, "Mr. Yi, now I really understand that you are a good marketing expert. Your cleverness does not lie in the novelty and subtlety of your methods, but in your ability to use the marketing attributes of different industries freely, skillfully graft the successful experience of one industry into another, and your understanding of the public attributes of marketing I really feel inferior to that. "

I think Zhang Xiaotian's evaluation is very pertinent.

I said: "in fact, I don't know the specific concept of marketing, but as a marketing practitioner, I think the fundamental attribute of service marketing is service-oriented. When customers are satisfied, they will come back to consume or help us make publicity, which plays a role in marketing. Therefore, the essence of marketing, in fact, is to focus on people-oriented development

"Yes, people first." Zhang Xiaotian and Haizhu nodded in agreement. Haizhu said to Zhang Xiaotian, "Mr. Zhang, in fact, my brother is giving me advice to develop my tourism company to the present situation Without him, there would be absolutely no spring tourism today. "

Zhang Xiaotian laughed and said, "actually, I should congratulate you on having a marketing expert as your boyfriend You are very lucky. Of course, Mr. Yi is also very lucky to find such a talented and beautiful girlfriend as boss Hai. "

Haizhu and I both laughed. Haizhu was very happy.

Zhang Xiaotian also smiles, very relieved, but there is a faint loss in his smile

Just at this time, I saw Haizhu's smile suddenly become stiff, looking straight at the door of the restaurant.