Chapter 388

Li Xiuyan stared at the three big characters on the cover and said, "your eyes are really strange. So many scripts can't get into your eyes. Just choose a novel without a script?"

"What do you mean?" Li Xianzhe was stunned. Did the appearance of this thing deviate from the timeline in his memory?

Seeing his stupefied appearance, Li Xiuyan smiled awkwardly. "This novel was given to me by my father before. He gave it to me after he knew that you and I were going to start a career in the performing arts industry in China. He also said it was a good work. You know my father never gave anything casually. I thought my father was suggesting something to me, So when I went on a business trip to China, I went to Cheng Du and took the copyright of the adaptation from the author. "

Li Xianzhe's eyelids jumped. "How much did you spend?"

"After all, it's an online novel. When the trend of adapting and shooting online novels into dramas rose last year, the copyright cost was only one million,

Moreover, this novel was released a little early. When it came out in 2007, online novels did not become the mainstream. Moreover, the classification of this book was still in the women's frequency area on the first website. Although the evaluation was very high, the results were really bleak.

What's really expensive is in other aspects. The following investment team helped me make a rough budget table, including other expenses. If I really want to shoot this, the cost must not be less than 100 million. "

One hundred million. In Li Xianzhe's opinion, the price is really a little cheaper. Moreover, it is still an ancient costume drama. When it was broadcast, the lines and clothes in it made a lot of efforts to the ancient etiquette crew and were widely praised.

Fortunately, now that the most important thing has been held in his hand, Li Xianzhe breathed a sigh of relief. "Anyway, since we have won this novel, we should shoot it well even if we spend more money."

The more confident he looked, Li Xiuyan felt full of interest. "I haven't seen such a firm you for a long time, so I'm so optimistic about the play? The fame of this novel is not big on the Internet. I think you are better than this when you shoot "doupo" or "Douluo". Moreover, even if you are ready now, the current policy and timing may not be good for us. "

Li Xianzhe was stunned and suddenly slapped his forehead. Privately, he would pay attention to the news of the performing arts circle in China almost every day to understand some policies issued from time to time. It was not unreasonable for Li Xiuyan to remind and hesitate.

First of all, the policy and timing of ancient costume drama in China are summarized to involve two core points: first, the "one drama and two stars" of the new policy; Second, the policy of "quota of ancient costume drama".

On April 15, 2015, that is, one month ago, when the TV series broadcasting working meeting was held, it was announced that they would adjust the broadcasting mode of satellite TV comprehensive channel, night prime file and TV series from January 1, 2015.

The specific contents include: the same TV play shall not be broadcast on more than two comprehensive channels in prime time every night, and the same TV play shall not be broadcast on more than two episodes in prime time every night on the satellite TV comprehensive channel.

The most direct impact of the new policy is that "four stars in one play" becomes "two stars in one play". A TV play can only be broadcast on two satellite TV at most during prime time. Therefore, satellite TV chose to reduce the cost of buying dramas, reduce the number of dramas, and turn its energy to variety shows. In this way, the copyright income of TV dramas is bound to be affected.

As far as Li Xianzhe and Li Xiuyan know about the change process of costume drama, the producers and audit institutions are very strict with the script. Costume drama involves historical and other factors, so they must pay more attention.

Moreover, according to Li Xiuyan's estimation, the work in their hands is adapted into the form of a script, ranging from three months to six months. The earliest shooting starts at the end of this year and will be finished in the first half of next year.

After that, what needs to be discussed is the broadcasting platform. Li Xianzhe doesn't worry about the love of QY on the network. However, in terms of TV stations, whether it is "a play and a few stars", even if they try their best to broadcast before the implementation of the new deal, they will still be subject to the "quota of ancient costume dramas".

Facing Li Xiuyan's concern, Li Xianzhe smiled. Although it seemed to be limited, he knew that from this time, the network platform began to rise.

"Don't worry about this. Although domestic online novels have begun to blossom on the screen since 2011, more and more ancient costume dramas are adapted from popular online novels. From a certain point of view, works with audience foundation are successful "IP", which reduces the risk of production and distribution.

In 2014, the copyright of online novels gradually evolved into the concept of "IP", which includes intellectual property rights of copyright, trademark right and patent right. It has also become the object of competition between major film and television companies and the game industry. It's not a wrong decision for you to take the copyright of this novel. "

Li Xiuyan spread out his hands and looked helpless. "However, since 13 years ago, the above has issued restrictions on the warming and spread of ancient costume dramas. A paper document stipulates that the number of film and television dramas broadcast by major TV stations and prime time stalls shall not exceed 15% of the total number of dramas broadcast in the golden section of the comprehensive channel that year."

Holding a small cup and blowing the heat on it, Li Xianzhe said, "I understand what you mean. Let's calculate the account. Now it is well known that the prime time of each TV station's channel dedicated to broadcasting TV dramas is 7:00 to 10:00 p.m. the number of TV dramas normally broadcast at this time of the week is 19, which is roughly counted down in a year, The maximum number of TV dramas broadcast by a single satellite TV during prime time is about 988 episodes.

According to the calculation that the number of costume dramas shall not exceed 15% of the total number, the number of costume dramas broadcast by a single satellite TV in prime time is about 148 episodes.

Under the new policy of "one play and two stars", a single satellite TV Golden file can digest up to 110 sets of ancient costume dramas. This means that if quantified by the standard of a 50 episode costume drama, a single satellite TV can digest only a little more than two costume dramas in prime time every year.

In this way, we can't expect it to be broadcast on the first-line satellite TV, but we can't sell our products to the second and third line satellite TV at a low price. In the end, our biggest dependence is the network platform and the top TV station. Although that TV station is not as popular as the toilet station, it can at least win a little reputation, However, I have a lot of information about the shooting of this novel. The key is to broadcast it. As long as it is broadcast, there will be the spread of word-of-mouth and success. "

Li Xiuyan nodded, "so we can only focus on moving away from the network platform for playback? It's just that without the help of TV stations, isn't it a little... "