Chapter 1327

The name sounds really tall, but when I think of Li Xiuman's naming philosophy.

Dongfang Shenqi was once called "five zang organs and six Fu organs", and Dongfang is invincible.

Exo used to be called youth world, superjunior used to be called superjunior 05... Qiang Ren used to be called bear gall

Jin Xiche, Qiang Ren, Jin Zaizhong and Zheng Yunhao planned to debut under the combined name of "four seasons".

(the reason for the direct dissolution of the company is that the four people often quarrel and fight over "food").

There is also a plan called "super girl" at the beginning of girlhood... Exo is called youth world... It seems not so surprising.

Just, is it really good to use such a name for a men's group?

"To be exact, this word represents the overall operation strategy of S.. M company in the future.

It is not too much for NCT to be regarded as an epoch-making men's group by teacher Li Xiuman. "

Song Jifan, an epoch-making men's troupe, pursed his mouth and didn't know how to refute it.

Indeed, s.. M has such ability and ambition. Every male troupe launched in the past is an epoch-making combination for the whole idol community.

But I don't know why, but I feel confused about the planning of NCT.

"In the draft proposal sent back by the president, the president mentioned.

Before he first left the United States, he had a meal with Mr. Li Xiuman. At the dinner table, he simply mentioned the concept of NCT in the opposite direction. "

Song Jifan nodded. He knew about the meal. That day, he drove Li Xianzhe to the agreed place for dinner.

Because it was a meal between their father and son for a long time, he didn't stay there, but directly turned back to the company.

Ji Zhonghua explained that at the dinner table, Li Xiuman mainly focused on three points to explain his ambitions to Li Xianzhe.

1、 The launch of NCT project is to ensure the company's high-quality mass production and stabilize its leading position in the entertainment industry in South Korea.

S. . M's initial core of the company was "CT", that is, cultural technology.

This concept easily runs through their artist development system.

This is not only known by Li Xianzhe, but also imitated by many brokerage companies later established.

It can also be said that the current brokerage companies, even if they have their own styles.

However, the root of the model they applied is still the s.. M source culture founded by Li Xiuman.

Generally speaking, they need to go through the following steps before the artist makes his debut:

"CPTM" (casting selection, training, producing output and marketing).

This is the four core stages of S.. M's development in the past 20 years, and it is also the foundation for s.. M to maintain a leading position in the entertainment industry in South Korea.

In terms of selection, SM aims to successfully explore excellent talents.

Global talent shows are held regularly every year in about 20 cities around the world, including South Korea, Huaxia, Rb and Asia.

In this way, a large number of talents have been discovered and re selected.

In terms of training, the strength and charm of trainees are improved through SM's artist training system.

Then a small number of trainees will first join the waiting group smrookies to appear in front of the public.

Before their debut, trainees will learn professional dance performance skills and start their career with the support of fans.

In terms of output, it leads the global music market and establishes the global trend by creating differentiated content.

It will be reflected not only in music, but also in clothing, choreography and MV.

In terms of marketing, SM has established "SMCC" business content including actors, hosts and visual content products.

It has established a "galaxiasm" alliance with "ibsports", a company for the sports market, and a strategic partnership with "esteem", a top model agency in South Korea.

It is to achieve the influence of music, drama, variety show, sports, fashion and other aspects of life.

2、 The launch of NCT planning is to comply with the changes of the world trend and the needs of long-term development.

Although the determination is like this, Li Xiuman also knows that it is far from enough to focus on a stable position.

At that time, Li Xianzhe also put forward at the dinner table that "the trend of the world is changing. If you only remain complacent and don't change, you can't escape the tragic end of being photographed and killed on the beach".

This concept was approved by Li Xiuman on the spot.

So he wants to combine the past four points and shape them into a more advanced cultural technology.

The concept group such as NCT was born, which also marks the leap of the whole company's culture in operation strategy from CT to NCT.

"NCT's features include interactive. S.. M hopes to communicate and interact with all people, narrow the distance through communication and generate a positive feedback on the company's planning direction."

Ji Zhonghua explained in his own words while looking at the dialogue record between Li Xianzhe and Li Xiuman sorted out on the draft case.

Although it is a sister company, the company has a department dedicated to dealing with and studying s.. M operations.

This information is very important for them to study the future trend of S.. M company, so Loona was born in this environment.

"It is because of this that the president introduced the concept of kpopempiresation (subway station) at the meeting a few months ago.

Different from the general album form, it shows active action in the digital music and physical album markets.

It is realized by releasing new digital singles freely and continuously. It will also cooperate with external artists, producers, choreographers, or companies. One song a week is like everyone shuttling through the subway station every day. "

In addition, in order to cope with the birth of NCT, Li Xianzhe also asked Ji Zhonghua to secretly set up EDM brand "imperial road".

We also contact and cooperate with foreign EDM brands to cultivate top DJs and producers through two-way development of DJ economic companies and management enterprises.

The reason for establishing the DJ brand is that Li Xianzhe knows that Xiaoyuan will become a DJ singer in the future.

This approach has greatly expanded Jin Xiaoyuan's personal solo career.

Among Korean artists, many have gradually chosen to try their personal DJ career in recent years and put their groups in nightclubs.

These measures can enable imperial entertainment to deal with the launch of NCT in the face of S.. M, in addition to the women's group Loona.

It can also ensure that it can better adapt to the changes of public aesthetic taste than the other party, and can produce a certain attraction to people in different fields and different preferences.

In addition to these, the last point is that the launch of NCT is an ambition to be one step ahead in terms of concept and guiding public style and fashion.

Even now, the dominance of S.. M has long been broken by the later rising companies JYP, YG and cube.

However, as the largest company in the industry, its position is still unshakable.

"Neoculture technology", the combination of NCT, is a powerful reflection of the company's strategy at the combination level.

The most important keywords of this combination are "openness" and "expansibility". Its positioning is to focus on Seoul, the birthplace of kpop. Each team will make a debut based on cities all over the world. NCT has no restrictions on the entry of new members.

According to the concept of unlimited membership, the world will be their stage of performance.

A song will be released in different languages, and these songs and contents will be based on the local market and local culture.

S. Through this improvement of music and culture, M can achieve the real definition of "Korean wave localization" and spread all this to infinity.