Chapter 2032

Because this has risen to the face of the chaebol family, rather than those so-called big brand advertisers.

Every year, a large number of Korean artists are asked what kind of CF they want to shoot most, either in media interviews or in front of the camera of the recorded program, although many artists answer in a variety of ways.

But in general, it is inseparable from these.

Fried chicken, school uniform, Shaojiu.

The competition of fried chicken is the most intense, and there are hundreds of brands in Seoul alone.

Chicken has gradually become the favorite food in South Korea in recent years because of its feeding and price.

Compared with the high price of Korean cattle, few people choose to eat Korean cattle alone.

The money for a Korean cow is enough for a person to eat several meals of fried chicken or other chicken dishes.

Over time, fried chicken has also become the most popular food in South Korea. Its audience and consumption profit are much higher than Korean cattle and black pork.

Not to mention places, just in Seoul, you can see large and small fried chicken shops in any block.

In order to win more customers, every store always thinks of strange ways.

For example, invite well-known artists to perform, or endorse, or directly reduce the price, issue free trial coupons, and so on.

Or it may combine with some commercial performance organizers and TV programs to send out fried chicken trial coupons and discount coupons in the form of gifts, so as to increase the demand for customers in its own stores.

The school uniform is directly aimed at young groups who pay more attention to the performing arts circle, mainly students from ten generations to the times.

There is also a rumor in the circle that which artist can take over the endorsement of South Korea's largest school uniform brand.

That shows that there is no doubt about this person's popularity and influence in the hearts of the younger generation.

But usually, the school uniform CF is shot by a man and a woman.

Basically, popular idol groups are used as the selection criteria, and occasionally some actors of the current trend are involved.

As for the last liquor advertising, this is the exclusive certification of the real popular artists.

But what is interesting is that so far, the endorsements of liquor advertisements are all female artists without exception.

Li Xiaoli in his early years, later Lin Yuner, and IU.

Because each one has been famous for a long time, and all aspects are comparable to the "national" level.

Therefore, the public and many people in this circle believe that being able to endorse liquor advertising is a stepping stone for artists themselves.

However, on top of these advertisements, there is a level of resources that ordinary artists can hardly touch.

Samsung Group, LG Group, or Lotte Department store, and Hyundai Automobile advertising.

Behind these enterprises are chaebols that can be inextricably linked to the South Korean economy. Generally, artists who can be selected by them have not only high appearance price, but also their own popularity and influence have withstood a long-term test and become a phenomenon level.

This level of endorsement is far from those liquor advertisements and fried chicken advertisements.

It's like the top ten enterprises, both official and private, looking for an artist to speak for and choose who, which doesn't need to be considered at all.

"What? Is there anything minister shen wants to say that will make me unhappy? "

Shen hengkuan nodded, organized the language and said.

"In fact, I am very curious about why special agent Li has a special liking for the redpink women's group. For example, I am optimistic about them. Therefore, I decided to reach a strategic partnership with imperial entertainment on behalf of CJEM on a series of entertainment and film and television resources in the future.

But this is based on the fact that redpink is expected by many people to become a leader in the new women's League in the future and even in the Korean women's League in the next three to four years. "

At this point, he can't help quoting Li Xianzhe's future resource planning route arrangement of redpink mentioned by song Jifan.

"President Li has made full plans for the future planning of each member as early as the group has not yet taken shape. Their activity track will focus on overseas regions. South Korea is only a symbolic return and will not compete for cake with other companies."

"Won't you grab the cake with other companies?"

Mr. Li disagrees with this statement. "Everyone can see that President Li wants to occupy his own position in the ballad industry. It's best to achieve the outcome of taking the mountain as the king like s.. M. finally, no one dares to question the position, influence and whether all the combinations launched by imperial entertainment will succeed.

Otherwise, with the capital and contacts accumulated by his career in the United States, he can invest first or write a script himself and find well-known directors and actors to join in shooting.

And you CJEM almost master more than half of the cinemas in South Korea. Isn't that good? But he didn't do that. "

"Why?" Shen hengkuan was curious.

"Who knows ~ ~" specialist Li smiled softly and said something meaningful.

"Maybe he wanted to challenge the side he had never touched in the past, or maybe he just wanted to make some achievements for Li Xiuman Xi at first.

But in any case, idol training, variety shows and film and television drama production started in three ways at the same stage. In other people's eyes, this kind of behavior is just looking for death, but he succeeded. "

After all, he is not Li Xianzhe himself. He doesn't know Li Xianzhe's real mind. He can only make a judgment according to his own research.

"But I have to admit that if you want to quickly make your own brand reputation in this circle and cultivate an idol group, the cycle required is less time and money than the production of TV dramas and films.

Among them, women's groups have stronger attraction than men's groups in some aspects.

So in the end, he chose the women's League training, and pulled so many companies to form a so-called alliance with him. "

Speaking of this, Li pushed the lens and looked at Shen hengkuan with a playful face.

"I won't touch the cake in the Korean market, but have you ever thought that an alliance from him is actually equivalent to the cake in the ballad industry, which has long been his.

Whether it is the three major clubs or other small and medium-sized enterprises, he has made his mark all over more than 70% of the brokerage companies in Seoul in the form of cross shareholding or direct acquisition, except for actor companies and film companies.

If any of these companies makes a profit in this market, he is entitled to a share.

So he won't move the cake. In fact, it means that he is telling others in disguise that Li Xianzhe ate the cake himself, although I took a group of people to circle a wall, and we can enjoy it ourselves. "