Chapter 2089

In addition, most people are used to the activity culture of JPOP idol group with the theme of "vitality".

Kpop's beauty, strength and comprehensive business ability fully blossomed, which brightened the eyes of many RB people. Naturally, there were people who went back to the pit and chased the Han regiment.

"Under this general trend, the teacher began to accept the planning scheme left by the boss and directly abandoned the original theory he had been practicing before in the selection of women's League personnel led by Sony."

Yoshio Kono's vision became far-reaching. "Sony doesn't lack money. Few people in the resource circle dare not give Sony face.

We don't need to worry about our contacts. What we have to do is to make the new women's group popular in the shortest time. This is precisely what we should do most difficult and first. "

"What should we do?"

Nanxiang only frowned and let the new regiment catch fire in the shortest time. It seems very simple, but in fact there are too many things to operate.

When AKB48 was founded, in order to play its own sign, Qiu Yuankang formulated a very people-friendly route for the members. Later, the handshake system that can be seen everywhere was born at that time.

In the earlier days of kitten club and good morning girls group, this way to let fans have close contact with their favorite artists is not only possible at the expense of money.

In addition, what makes Nanxiang only feel unable to start is that the starting point of Sony's new group is very high.

Because it is not aks, its own brand effect is doomed that it does not need to take the initiative to kneel and lick the public.

"Don't worry, this matter will naturally be pointed out by someone at that time."

Yoshio Kono smiled. "What we have to do is to put the preparatory work in place first."

"What do you mean?"

"Sony has no experience in women's League, even if the official producer is a teacher.

But after all, he's not from Sony. Naoki Kitagawa must have some precautions against the teacher.

At this time, if a person from Sony department takes the burden on his own initiative... "

Before Yoshio Kono finished his words, Nanxiang said, "what do you mean, Sony will send a person with status and voice to supervise?"

"Yes, but neither." Yoshio Kono shook his head slightly and whispered.

"This is the first time Sony has participated in the business of building a women's group. They are both expecting and cautious about how much profit this new group can bring to Sony Music in the future.

The senior management over there can't do it by themselves. On the one hand, when this matter comes out, it will be regarded by the people at the top as not doing business.

Moreover, if a core senior is sent, the possibility that teachers want to master certain power will be smaller and smaller. "

Speaking of this, Yoshio Kono pinched his chin and grinned at the corners of his mouth.

"So ~ ~ the person suitable for this position can only be the one who holds Sony shares but has never participated in Sony's internal operation, and this person... Is our boss!"

Nanxiang's eyes brightened when he heard the fact that he held part of the shares in Sony Music.

"It's hard to be popular with you, me and the teacher internally, and with him externally."

"Indeed." Yoshio Kono nodded.

"In today's AKB, there are hundreds of people, including the scattered sister groups of local activities. Even if the teachers and me, Yasuhiro Wata and Zhanghong Makino can't manage everyone.

Especially after the popularity of the immigration system, major firms took the members they bought as the starting point. On the one hand, they realized that some people had begun to try to get rid of the control of teachers.

In this case, properly delegating power and focusing on this group has become what teachers want to do well. "

With such thoughts in mind, Yoshio Kono began to discuss with Nanxiang Wei the preparatory work to be done in the early stage.

For example, set up an office specializing in the operation of the new women's League business and the sales of records and peripheral products.

"What's the name of this women's group? How to name the firm that runs them? "

"Naimuban 46. Naimuban is named after naimuban Street next to Sony Music building.

46 means that although the number of people is less than AKB48, they have the momentum to never lose to them. This name has been recognized by Sony. "

I dictated the explanation I heard from Qiu Yuankang again, Yoshio imano said.

"Sony and we agreed that once this combination is launched, we will hold the profit distribution between 30% and 40% of the female idol combination, and the remaining 50% will be divided by Sony."

"Who has the remaining ten percent?"

Nanxiang Wei always feels something wrong when he hears this. Sony wants to rely on this women's group to enter the women's idol market. It's understandable to find partners to jointly invest.

Because in the eyes of people who really know, Sony Music has long passed its peak.

It can only be said that it still has the power of a war, but it's still a lot worse to crush ebex.

Moreover, Sony's clarion call will certainly be noticed by other enterprises holding Rb and overseas record channels.

It is the safest way to find a strong partner in how to ensure that the group will be launched smoothly and will not be killed on the way.

"In the hands of Diantong group."

Yoshio Kono understated the identity of the other party, which made Nanxiang tremble.

Telcom group, also known as "RB Telcom".

This company is recognized as the largest advertising and communication group of Rb, with a history of more than 100 years.

The group was originally founded in 1901 and headquartered in Tokyo.

Formerly known as "RB advertising" founded in 1901 and "RB Telegraph and news agency" founded in 1907, it provides news and advertising agency services; In 1936, it transferred the news and communication department to a franchise advertising agency.

In 1955, JATS was officially renamed Dentsu. In the 1980s, dianyang advertising was established in Asia with Jan robika, and became the first foreign advertising company to enter mainland China in 1986.

Although Telcom has controlled 30% of the advertising market and 40% - 50% of the TV advertising market, compared with other international advertising groups, its capital operation in the international market is relatively cautious and has little income.

95% of the group's revenue comes from RB. At present, it is the largest independent advertising company in the world.

TBS TV station, one of the five private TV stations of Rb, has an extremely close relationship with Diantong group.

And its turnover ranks first among the global single advertising companies for 22 consecutive years.

RB bendiantong topped the list of world advertising companies in 2000 published by the American advertising magazine advertising times with a profit of US $2432 million and a turnover of US $16.507 billion.

At present, it is the largest independent advertising company in the world. Among them, the five private TV stations of Rb are closely related to them.