An online game has come up with a single game marketing strategy, which many people didn't expect. What's more, this kind of thing is actually done by Riyue game company. Many people think it's unscientific. This is because the word "online game" has formed an inherent impression and inherent thinking in many people's minds.
Nowadays, more than 90% of the online games in the world basically adopt the marketing strategy of free download and internal purchase revenue. On the one hand, it can let the players taste the sweetness first, gradually accumulate the player group, and then launch a variety of internal purchase projects one after another. If the game is popular, the game manufacturers can also turn the pot full. King's glory is a good example, Although it's a mobile game, it's one of the best in Asia in terms of money earning ability.
This time, the sun moon game company did the opposite, instead of continuing the traditional marketing method, and came up with the mode of charging first and then playing games, which made many people confused, because many people were disgusted with this marketing method. For example, a game manufacturer launched a new game, developed this marketing method, and then circled a wave of money. It didn't take long to stop the operation of the game for various reasons. Although he made money, he had no place to cry to let the players who bought the game buy it.
Although Riyue game company is a rookie in the game circle, it has become the leader of the game circle in China. Moreover, it is a subsidiary of Riyue dangkong group, the largest group in the world. It is impossible for Riyue to smash its own signboard. Having said that, many people spend money before they play the game, and they have some complaints in their hearts.
However, this kind of resentment didn't last long. After buying the game and playing a few games, many people called out their masterpieces and madly forced them on the Internet.
The capital of Bangzi country is the conference room of star game company. I don't know how many meetings have been held in this period of time, but what's different from before is that during this meeting, the company's senior executives are all smiling, and even park Duan Diao didn't clap the table.
The reason, of course, is the sun moon game company.
Originally, even they thought that now they used "sky city and girl 3" to play hard anus with Riyue game company is a kind of death seeking behavior, and they are even ready to make a loss. However, they didn't expect that Riyue game company actually launched such a game, which is very unfriendly to the players, Even to a certain extent is a game taboo, Rao is Riyue game company, they are absolutely not optimistic.
So they are happy. They think that this time the sun moon game company is Shi Lezhi. It's going to be cool. In contrast, they want to compete with the sun and moon game company. Sky city and girl 3 is going to be hot!
"Ha ha ha ha, this time, the sun moon game company has killed itself. No wonder others."
"The president of Riyue game company is Wang Teng. I know him and he has a little ability. He can't do such a thing because of his character. It must be Muqiu's idea."
"Ha, then Muqiu really thinks he is a character. He dares to do this kind of thing. Even if some players are willing to pay for it, once the quality of their new game is not up to standard, they will face a precipice crash. This time, I will see how Sunmoon game company dies!"
"Some people say that the new game of Sun Moon game company can't have problems, even if it's OK to spend money first... I'll have a ha ha! We have been informed for a long time that the game named "survival of the Jedi: big escape" was produced after the world game show. How long has it been? Less than a month! How long has our sky city and girl 3 been made? A full year! In contrast, the high and low sentence! Is there any comparability? Do you have any? "
"What we're afraid of is the irresistible momentum of Sunmoon game company. We've never been afraid of games. But this time, Sunmoon game company will kill itself, so we're not polite. Ha ha ha..."
Park Duan Diao was also very happy. He said: "both games were launched at 7 o'clock this morning. It's more than two hours since now. You've seen the statistical reports of the first two hours. The total download volume of" Jedi: Escape "in the past two hours is 500000, In other words, in just two hours, they made nearly 50 million... But so what? Our new game has been downloaded 890000 in the past two hours! Nearly twice as much as the sun moon game
"What does that mean? That means the game has been cool! They are playing themselves to death this time! And although we don't make money now, the huge player group will offer us long and stable... The final winner! It's us
"Ha ha ha, Mr. park is right."
"That's right, that's right. It's Mr. Park Yingming who has a good anus!"
"I've been counselling twice before, but we don't want to see the sun and moon game in the same way, but they deceive people too much, so we can't blame our ruthlessness."
"Ha ha, it's just a game of sun and moon. We haven't paid attention to it yet!"
"Oh, it's already ten o'clock. Please ask the statistics department. Have the statistics of the third hour of the two games been made?"
"Let me ask... It's been counted out. People from the statistics department are coming."
"Ha ha, there's no need to watch it at all. The sun moon game has cooled down. I believe that after this time, they will understand the gap with us. In the future, they will dare to jump in front of us again!"
The people in the conference room were talking happily. There was a knock outside the door. A high-level official came to open the door. Then he saw a person from the statistics department with a data report.
He is holding the statistical report in one hand. His expression is subtle. When he greets with the top management, his tone is a little unnatural and his eyes are erratic. But the top management are happy. How can they care about such small details.
Pu Duandiao waved his hand and said, "OK, let's make a report first and report the data on the report completely."
"Yes... Yes." The little employee swallowed his saliva. Thinking of the possible consequences, he wiped the cold sweat on his forehead and said: "the statistics about the third hour of sky city and girl 3 and Jedi survival: the great escape are... Within one hour, the download volume of sky city and girl 3 continued to rise, and the range tended to be flat, The total number of downloads reached 1.22 million in three hours. "
Hearing this data, all the senior managers were very happy. However, within two seconds of being happy, they were waiting for the next sentence from the little staff.
"Survival of the Jedi: big escape"... The total download volume in the third hour exceeded the previous two hours, reaching 750000. With the total download volume of 500000 in the first two hours, the download volume in the three hours has reached 1.25 million, which has surpassed us in data... "
With that, the little employee swallowed his saliva again. Seeing the completely rigid expression of the senior management, his hand holding the report was shaking.
Today's seven shift, tomorrow's eight shift, ah, my liver hurts_ →) 、、.。