This program to be redone is a news program.
The reason why we have to redo it is mainly because of poor ratings.
The fundamental reason is that the difference between Zhaonan news broadcast and Zhaonan satellite TV is not enough and the content overlaps.
When everyone goes to watch satellite TV, the news programs on the public channel are redundant.
Before Chen Ran came, after the discussion between the director and the editor, the content of the program was almost finalized. Now, when you get the information in Chen Ran's hands, you can introduce it.
"News programs should be different from Zhaonan news broadcast..."
Chen Ran looks at the information and thinks a little.
After watching it for a long time, he didn't think the new program had changed much.
The focus of attention is still on some leaders, policies and so on. There is a bit of local livelihood news in the middle, but there is not much space.
Even if we try our best to make a difference with Zhaonan news, the situation is almost the same.
"This..."
Chen Ran clung to his chin, considering whether to make some comments.
He personally felt that if we really had to prepare according to the program materials, the ratings would not be better when the program was broadcasted.
The whole gives him a sense of change for the sake of change.
But now that he has just arrived at the column group, it is not appropriate for him to put forward some suggestions.
If laoyoutiao is OK, he is just a newcomer who has just passed the internship period. When he comes in, he says this and that. It's not to give advice, it's to find fault.
"Wait a minute. I'll tell Uncle Zhang about it then, and let him talk about it."
Thinking of this, Chen Ran sighs that he has too little experience. If only he could make a program on his own and change his voice.
But a newcomer, where do you want to do the show?
Even if he has the ability, he has to do it step by step.
Going to the column group, we all know that he is the nephew of director Zhang, but they are very enthusiastic and there is no difficulty.
Under the deliberate guidance, Chen Ran can easily integrate into it.
In the preparation of news programs, the intensity of work is much lower than that of the previous program, and overtime is not required until midnight.
In contrast, he was a little bit forced in the previous month.
He has been in the new column group for two days.
At lunch, director Zhang asked, "how do you feel in the column group?"
Chen Ran said, "it's very good. It's easier than" Da Mei Zhao Nan ". People are also very enthusiastic."
"You can carry it." Director Zhang asked, "do you have any opinions about the program?"
Chen Ran thought about it and asked, "what do you think of Uncle Zhang?"
"It's all news programs. It's changed compared with before. It's also different from Zhaonan news network. It's standard." Zhang said.
The program has to be approved by him. In his opinion, this is an ordinary news program.
Everyone is like this, and we can't see a flower.
Speaking of this, director Zhang responded: "what's your opinion?"
Chen Ran has a lot of new ideas. He has his own views on programs and things. Many times, he thinks it is very helpful to listen to them.
This is the form of news programs. He also wants to see what Chen Ran can say.
Chen Ran considered the wording and then said, "I think this program is just like what you said, Uncle Zhang. It's too standard. Compared with the past, there are only some differences in the content, not even the revision, let alone the loud call to redo, which means that the thunder and rain are small. "
Director Zhang nodded slightly and thought about it carefully. Although Chen Ran's words are not completely true, they are still true. But news programs are like this. If you change them again, you can't change them, can you?
"How do you think it should be changed?" Zhang asked.
Chen Ran slowly said: "our program, and Zhaonan news broadcast to pull out the difference, I think it is from the form of change..."
"For example, policy changes and leadership trends in the province overlap with Zhaonan news. I think it can be simplified."
"The second is the content of people's livelihood, which can be appropriately expanded. We are a public channel, and the difference between us and satellite TV is that the audience of our channel is only the audience in the province, and we are more willing to care about the things around us..."
"In addition, there are also hot news. News should fit the development of the times, read some interesting news, or put forward hot issues to interact with the audience..."
“……”
Chen Ran said seven or eight points without pause.
Director Zhang began to think that Chen Ran was just an idea. Half of what Chen Ran said, he was slightly surprised. The boy came prepared.
With clear organization, Chen Ran can also list some data to enrich his point of view, and put forward seven or eight points without repetition. In two days, I'm afraid Chen Ran will just ponder over this program, right?
Chen Ran said that this is not nonsense.
Director Zhang used to be a program maker. When Chen Ran talked about it, he was thinking about it all the time.
Surprised to find that, according to Chen Ran's ideas, the program completely changed.
There is no doubt that the content is much richer, which is even more different from Zhaonan news network. It is completely divorced from the impression of dull news programs.
Director Zhang took a look at Chen Ran. Before, he thought he was very optimistic about this boy. Now it seems that he has always underestimated people.
"Uncle Zhang, I'm just a family. I'm also putting forward some opinions I've figured out. I don't know whether I can do it or not. Don't laugh at me."
Chen Ran finished for a long time, until director Zhang came back, he said with a smile.
Director Zhang took a look at Chen Ran, but he didn't have a good way: "just my uncle and nephew, and there's no outsider. How modest are you. Come on, come on, tell me more about the popular content of people's livelihood, how to make it popular, and the interaction between the hot topic and the audience, what are the considerations for the creativity... "
Chen Ran was not polite. He began to discuss with director Zhang.
Lunch break is over, and neither of them has stopped.
When I recovered, I was surprised to find that they were too focused and didn't eat much food. Now they are all cold.
At this time, Chen Ran understood why there is an old saying that food is not spoken. If you say too much, you will lose. What you say is now?
Director Zhang Baji mouth, still aftertaste just now and Chen Ran's discussion.
"Now the program is just in preparation, and everything is still in time. You can make a plan for what we discussed just now, and give it to me. It's better to finish it in two days."
Chen Ran said: "Uncle Zhang, I've said all that I need to say. I'm too junior and I don't know how to do the program. If you think about it yourself, just add in what you can do."
Director Zhang glanced at him and said, "don't be careless with your uncle. Let you do it. You can do it."
Chen Ran could only nod his head, but he thought that it would not be too late to work overtime. It was much easier than "Da Mei Zhao Nan". Now it seems that he would have to stay up late these two days.
Director Zhang was going to leave, and suddenly said, "by the way, last time the blind date failed, she didn't look up to anyone. Today, I have another appointment with your aunt Yun. Would you like to go and have a look? "
"Ah?" When Chen Ran heard this, he felt puzzled. What did I go to see?
A blind date with Zhang Fanzhi?
I'm full of food!