Chapter 135

Chen Ran usually doesn't have much time to watch Weibo. Before he put it on, he paid more attention to Zhang Fanzhi.

Recently, because I have to write a copywriting, I have to look at the current hot spots.

When he saw "Zhou zhouxiu" on the hot search list, he thought that he was dazzled. After all, he knew exactly what the program was about. The funds for each issue were just enough for the program. Where could he afford to buy hot search.

But if you click in, it's really their "Zhou zhouxiu"!

Chen Ran has an unreal feeling when he understands the whole story.

He naturally knows that the lack of publicity in the program. At the beginning, director Wu Tao was asked to publicize on Weibo because the atmosphere of the program and Weibo fit together. It's good to be more famous and increase some audience.

He doesn't think it's the program's problem because of poor ratings. He thinks that as long as he slowly accumulates word-of-mouth, the program will gradually improve after a few issues.

Who knows, this second issue has not been broadcast yet, it ushered in a turnaround.

"It's kind of unintentional?"

Chen Ran himself felt a little surprised!

He asked director Wu Tao to tell the situation that director Wu Tao was confused.

"Our program, hot search?"

Director Wu Tao didn't believe it. He thought Chen Ran was joking with him.

His idea is the same as Chen Ran's. If they want to be on the hot search for this little program, they should at least spend money to promote it.

But the money they spend on search is not enough for normal publicity. Where can they get the money to buy hot search!

"You can see for yourself, guide Wu."

Knowing that seeing is believing, Chen Ran pushes the computer to Director Wu Tao.

Director Wu Tao looked at it carefully and was stunned again.

After reaction, I was overjoyed and couldn't find a place to put my hands.

"Good! Great

Director Wu Tao clapped his hands and was excited and incoherent. It was really sleepy. Someone sent a pillow.

Their programs are short of exposure and publicity. Suddenly, for no reason, they have a hot search. They are so happy.

Chen Ran understood his mood, this kind of thing is a pie in the sky, director Wu was smashed, a little dizzy, he is still calm, said: "director Wu, last time we official micro you sent once, later did not manage, take advantage of the current heat, to cut the second issue of the propaganda film, hurry to put on the micro blog."

It's certainly not too late to start broadcasting tomorrow evening and do propaganda right now.

Director Wu Tao responded and nodded: "you're right. You're right. I'm so happy and dizzy!"

Not everyone on Weibo will watch TV programs, but the current situation of their programs will be improved if they can attract a little audience.

After a while, everyone in the column group knew the news.

In addition to being happy, he was very restrained.

After all, microblog hot search is changing so fast that I don't know how many viewers it can transform. It's too early to be happy.

With the experience of premiering this time, they dare not put their expectations too high, at least when they are not as expected, they will not be so sad.

High price medicine is a common problem, which is related to people's livelihood, and has a high amount of discussion on microblog.

In "Zhou zhouxiu", Zhou Zhou's expression is indignant and his words are bold, which really resonates with many people. The forwarding and Discussion on microblog are increasing.

In the evening, hot search ranking not only did not reduce, but also increased a few.

Director Wu Tao edited the clips of the second issue, which were also selected in the most exciting place. Just when Zhou Zhou was going to make in-depth comments on the topic, the publicity stopped abruptly.

Because the hot search found "Zhou zhouxiu" many netizens, see the second issue of Zhou zhouxiu propaganda film, the host is still like that, one after another in the message.

"I like the way the host is angry."

"The program is too bold. Are you not afraid of problems when you tell the truth like this?"

"I've never paid attention to this kind of program. I've just completed the first issue. It's really good-looking. The copywriting is very deep and much more interesting than other variety shows!"

"Zhou Zhou's three views are very good. I like them very much. I'll see them tomorrow night!"

"... it turned out to be our program in Zhaonan. When was there such a powerful program?"

"Mr. Zhou Zhou really has this style. I've seen his" Zhou zhoulai is a guest "for several years, and he has always been the kind of bold and sharp speaker!"

Since the video clips came out, the amount of discussion has been rising. At the same time, there are many big V to help forward, and the heat is rising.

Director Wu Tao has been staring at the microblog, watching the amount of discussion soar, both excited and worried.

Network heat belongs to network heat, how much can be improved, he really does not have much concept.

In the past, the programs he did were not big, and the popularity on the Internet was very low. There were only a few people discussing them. Where was there such exaggeration as Zhou zhouxiu.

……

Thursday night.

"Zhou zhouxiu" was broadcast as scheduled.

The content of the second issue is also some controversial social issues, which will be analyzed and commented by Zhou Zhou.

The style is as radical as ever. Zhou Zhou's strong personal style makes people feel real instead of boasting.

This time, instead of staring at the TV program, Chen Ran focused on microblog topic discussion.

If you want to know whether someone is watching the program on Weibo, it's most intuitive to see the comments.

Since the program started, Chen Ran has been staring at the topic.

Some of the people who discussed it were surprisingly few.

But after the end of the program, the number of discussions began to increase!

Every time you refresh automatically, there will be one or two more discussions.

And the netizen's evaluation of the program is very high, occasionally there are one or two objections, are submerged in the majority of praise.

However, although there are many favorable comments, the discussion is not as grand as yesterday's hot search.

Microblog is like this. It's hot fast, but it's also fast.

Chen Ran doesn't care about this. It's totally unexpected that he can have the amount of discussion now!

the second day.

The ratings are coming out.

559%, ranking seventh in the same period.

There is no crazy surge in imagination, and no direct rush to the first place. Now the audience rating of "magic Meng Bao" is about 0.8%, which is far from them.

But after all, it rose, and the rise was very high. Most importantly, the real-time viewing curve was also stable.

Chen Ran breathes out a breath, the turning point of the program has arrived.

Although the improvement is not much, the program is still hot on Weibo, and the amount of discussion is increasing. The program itself chooses controversial topics. If the program's reputation is not bad, it will attract a large number of netizens to come to see it.

As long as they can stabilize, the ratings will definitely rise steadily.

Chen Ran believes that the program will start, but it will take a while to brew. Now the sudden outbreak of hot search on microblog has accelerated the process!

Zhou Zhou was overjoyed, and his worries a few days ago disappeared.

More importantly, not only is the program hot, he is also hot.

His micro blog, in recent days, the number of fans has exceeded 100000, and the number is still increasing.

Is this a dead tree in spring?

……

Xu Yang is preparing his manuscript.

The audience rating of the program dropped a little in these two periods, and the director said a few words.

He has some dissatisfaction in his heart. It's normal for the ratings of the program to fluctuate. The program still does this, and the guests invited are also those. The audience doesn't like to see what he can do.

He glanced at the time and found that it was past eleven o'clock. He put down his manuscript and planned to see the ratings of Zhou zhouxiu.

He is such a person. He is not comfortable here, but if someone is more uncomfortable than him, he will be better.

The ratings of Zhou zhouxiu in the last issue were very poor. If we didn't continue to invest in publicity, this issue would be even worse.

But when he saw the ratings report, people were stunned.

"What's going on? Instead of falling, it has risen so much? "