A program with the lowest audience rating for the first time climbed to the fourth of the same period in the third issue, which has proved the potential of this program.
Over the past two days, there have been a lot of advertisements coming up, but the price is a little low, and it's still consuming.
"It's impossible for our ratings to stop. It's bound to go up." Director Wu Tao has a red face.
He has been staring at the micro blog, and the third issue of the program came out, which also caused a lot of discussion on the micro blog, and the number of fans of the program went up all the way.
Thursday is a working day. Late night is not a good time. Everyone has to go to work the next day. Few people stay up late to watch the program.
From the discussion point of view, many people said that they stayed up late to catch up, which is enough to show that the program can attract people and has excellent stickiness.
There are more discussions in the third period than in the second period, and it is foreseeable that the audience rating will increase in the next period.
"Is it hard to be in the top three?" Someone said excitedly.
"Be bold, maybe in a few issues you will be able to surpass magic cute!"
"Well, it's too bold. Our program investment is much less than" magic Mengbao ". Now we rely on microblog to discuss, and the publicity can't keep up. There will be a limit to the increase of the audience rating."
"Maybe, at the premiere, who knew our ratings would come this far?"
Director Wu Tao also thought about it seriously, but it's impossible for the investment of the program to surpass "magic cute treasure".
It's about 0.8% in the past few periods. Although the gap is not big, it's even more difficult to improve every bit in the future.
This issue has more discussions than the previous one, but the audience rating increase next week is certainly not so terrible.
Chen Ran listened to the analysis of his colleagues and thought about it, but he thought that the program might really surpass magic Meng Bao.
It's not that they are blindly confident, but that they don't conflict with the audience group of magic cute treasure. They don't have this relationship of grabbing market share. Whether they can surpass or not depends on the program itself.
Chen Ran must be very confident about the quality. The key is whether the publicity can keep up.
It's no good just relying on the audience to discuss the program on Weibo. It's passive acquisition. People who are interested have come to see it. What we need is to let those who don't know the program know it and make them interested in it.
Before two days, director Zhao Peisheng gave the column team good news. The program funding increased, and their funding for each issue doubled. He also made a publicity plan for the program, and the publicity budget was not included in the production budget.
Knowing the news, all the people in the column group were shocked and overjoyed.
After the ratings of the third issue came out, they knew that there were advertisements coming to their home. They also thought that the TV station would pay attention to their programs. However, they all thought that they would just give more publicity budget. They did not expect that the TV station would give such good treatment.
Chen Ran was a little surprised. He thought the stage was a little generous this time.
Their program itself is small, even if it's 50%, they have a publicity budget.
That's doubled, and publicity is a bonus.
Early so generous, premiere ratings where will be so ugly!
……
After recording the program, Zhou Zhou walked towards the satellite TV channel, and many people said hello to him along the way.
He likes the feeling of being on satellite TV, which makes him return to the illusion of five years ago.
Although the program is still a little transparent, Zhou Zhou has gained some fame. He has more than 300000 fans on Weibo, and the growth rate is not slow.
On the way, he also met Kang Ming, a colleague of five years ago, who is now in charge of the star detective.
"Star detective" is an indoor reality show, with regular guests, and new star guests will be invited to participate in each issue. It's the third season, and the ratings have been very good. As the host, Kang Ming has not many scenes, but his popularity is not bad.
If I met someone before, Zhou Zhou would be embarrassed to say hello. It's not right. Most of the time he's away from others. In fact, he doesn't have any chance.
Kang Ming was a little stunned when he saw Zhou Zhou. Then he said with a smile, "are you just recording the program?"
"Yes." Zhou Zhou is a little embarrassed.
Kang Ming said: "when I saw your program on Weibo, I knew that you had come to host the program on satellite TV again. Looking at the current situation, your program seems to be on fire!"
Zhou Zhou said: "we are just a small program. Fortunately, we have more discussions on Weibo. A late night program is expected to be like this."
Although he felt that his program would definitely be popular, his achievements could not be as popular as other people's "star detective", so he tried to be modest.
They have contact information, but they seldom chat, and now they don't have much to say. After a few words, they are all busy. When Kang Ming left, he said, "now we are all working in satellite TV. When we have time, we can get together. When we entered the TV station together, we are still here."
Zhou Zhou agreed to come down, and when he saw Kang Ming leave, he was filled with emotion.
In fact, most of those people were still working in TV stations, but some went to local stations like him, and some went directly behind the scenes. Kang Ming said that he was working in satellite TV, and it is estimated that he was not included before.
But it's also human nature. Fortunately, "Zhou zhouxiu" has a sign of ignition. Otherwise, if he is cut off, he will go to the city channel to concentrate on a program. Who will remember him?
"Work hard, do a good job of the program!"
Zhou Zhou made up his mind that this is a show to turn him over. He must not make any mistakes.
……
The audience rating of the fourth issue has increased again, and the increase is not as bad as that of the third issue.
691%, at the same time into the first three!
And this is just the beginning of the publicity in the stage.
Judging from the current rally, it is very likely to be the second in the next week.
Tomato satellite TV, "magic Meng Bao" column group of people are a little confused.
"When did this show come out?"
The director looked at the ratings report and asked himself questions.
Their program is the absolute overlord in late night on Thursday, with the highest ratings all year round. Even if rainbow satellite TV's "late night Star show" occasionally exceeds once, it will definitely come back in the next issue.
Now "Zhou zhouxiu" is only the third, but the rising trend is frightening. If you look at it carefully, it's the bottom of the premiere. It's only the fourth issue, and it's actually the third!
If it's another two weeks, it's going to climb on top of them?!
Although I know the ratings are not so simple, but the momentum of others is too strong!
"No, we're going to make a big move. Let's let it out ahead of time to see if we can break their momentum. How embarrassing it will be if the next issue is exceeded?"
They have a new version of the program, invite some child stars to participate, and then let their parents talk about their own experience of cultivating children.
Originally, the program had a week or two to go on the air, so I couldn't wait.